The Smart Communications Podcast

Latest Episodes:

Episode 90: How can you leverage your brand to connect with your community? Jun 30, 2021

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Your brand is how your organization expresses its voice. Knowing whose voices are being centered in your brand strategy and assets is a key element to developing or shifting your brand, and making sure the process is inclusive is essential. Listen in as Sarah Durham, CEO, and Farra Trompeter, partner and chief growth officer, share insights on how to use your brand to connect with donors and your community.

Episode 89: How can Google Analytics help you achieve better digital results? Jun 16, 2021

Show notes

Google Analytics is a powerful tool and can help you understand how people use your website. Sarah Durham sits down with Heather Wozniak, technical strategist at Advomatic to discuss ways you can get started using Google Analytics to make strategic decisions about your content.

Episode 88: What are the latest trends in nonprofit communications? Jun 02, 2021

Show notes

If you are a nonprofit communicator, the Nonprofit Communications Trends Report, a yearly report released by The Nonprofit Marketing Guide is a great fact-based, research-based tool about marketing and communications within nonprofits. Sarah Durham chats with award-winning author, and founder and CEO of The Nonprofit Marketing Guide, Kivi Leroux Miller about the impact these trends have had during the COVID-19 pandemic in this episode of the Smart Communications Podcast.

Episode 87: Should you go with fixed fee or time-and-materials for that project? May 19, 2021

Show notes

Are you looking to hire an agency or freelancer and questioning whether or not to go with a fixed fee or time-and-materials for the project? This solocast with Sarah Durham examines the differences between the two and what structure is best when choosing who to work with.

Episode 86: Is your website secure and flexible? May 05, 2021

Show notes

Is your website secure and flexible? A lot of the nonprofit sector are not techies. Sarah Durham talks with Dave Hansen-Lange, Advomatic's Director of Technical Strategy about what open source is and tips on keeping your website up to date in this episode of the Smart Communications Podcast.

Episode 85: Is it strategic? Apr 21, 2021

Show notes

Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect. Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.

Episode 84: What norms should you challenge and disrupt? Apr 08, 2021

Show notes

What norms should you challenge and disrupt? Sarah Durham and Hannah Thomas unpack “thoughtful disruption” and offer different ways of challenging nonprofit communications norms and assumptions.

Episode 83: Where is the community in your communications? Mar 24, 2021

Show notes

Who is your community? They often tend to be more expansive than we think. Listen in as Sarah Durham unpacks the word “community” in fundraising and communications with Michelle Shireen Muri, the founder of Freedom Conspiracy, Co-Chair of the founding Seattle chapter for Community-Centric Fundraising and host of The Ethical Rainmaker podcast. Learn about community mapping and more in this episode of the Smart Community Podcast.

Episode 82: How do you center your community as you do research? Mar 10, 2021

Show notes

Equity is about process and outcomes. Making sure everyone, regardless of color, has the same access and opportunity requires a skillset many of us are striving to learn. This podcast, Sponsored by Bloomerang, examines equity, issues of equity, and equity-focused research, and offers valuable insights for nonprofits looking to make research practices, and their organization more unbiased.

Episode 81: How can you facilitate meetings better Feb 24, 2021

Show notes

Active listening and research. These are just a couple of key facilitation skills shared in this episode of The Smart Communications Podcast with Ally Dommu, director of strategy, and Sarah Durham as they discuss how to facilitate meetings and why it’s so important.

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