The Smart Communications Podcast

Latest Episodes:

Episode 60: Why should your Executive Director prioritize communications? Apr 29, 2020

Show notes

Communications can have a big impact on many aspects of your nonprofit's mission, from mobilizing activists to attracting donors and other supporters who are critical to your work. Farra Trompeter and Sarah Durham talk about the importance of communications, how to get your executive director to think differently about it, and a few of the principles in Sarah’s new book.

Episode 59: Should your logo stand out or fit in? Apr 15, 2020

Show notes

Big Duck’s CEO Sarah Durham and Design Director Sandy Zimmerman discuss logos. If you are contemplating a new logo, should you go with expected imagery or go with the unfamiliar? This blog examines the merits on both sides and shows how a little bit of both can help your brand shine.

Episode 63: How should your organization navigate communications during COVID-19? Apr 01, 2020

Show notes

Sarah Durham shares some quick tips and resources to help nonprofits communicate and fundraise during the COVID-19 pandemic crisis.

Episode 58: Interviews, focus groups, or surveys: which should you use? Mar 18, 2020

Show notes

How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.

Episode 57: What should your nonprofit’s communications really achieve? Jan 22, 2020

Show notes

Big Duck’s latest book, The Nonprofit Communications Engine, outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications. In this podcast, Sarah Durham breaks it down.

Episode 55: Can you continuously improve your website? Dec 06, 2019

Show notes

From broken links to automated testing, learn how to continuously improve your website’s “hygiene” with Sarah Durham and Rory Tucker.

Episode 53: Is it really feasible for your nonprofit to raise millions? Dec 05, 2019

Show notes

CCS Fundraising’s Managing Director Eric Javier discusses the feasibility of your organization receiving large donations. This podcast explores feasibility studies, organization context, and audience research and redefines the 80/20 rule.

Episode 52: How do you make sure your events and recordings sound good? Dec 04, 2019

Show notes

Marcus dePaula, audio expert and producer of Big Duck’s podcast, gives insight into the right audio professional for your team, the best mics to use, how to present your sound, and how to make people listen in to your content. Hear how you can up your recording game.

Episode 51: Who is your Director of Second Impressions? Nov 20, 2019

Show notes

Making sure your clients and other key stakeholders are happy can be difficult. What do they really need and want from you? Tune in to understand how to be more mindful about engaging donors and clients every step of the way with Sarah Durham and Farra Trompeter.

Episode 50: What skills are most important on your in-house creative team Nov 08, 2019

Show notes

What are the most important skills to have on your in-house creative team? Learn how consistency, production, breadth, and the right experience can make your creative team flourish by tuning in.

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