The Smart Communications Podcast

Latest Episodes:

Episode 49: How can your communications team apply inclusive branding? Nov 07, 2019

Show notes

Big Duck’s Farra Trompeter and communications professional Chris Tuttle discuss the importance of captions and alt titles, how to use color palettes, creating an inclusive team, and specializing your communications. Listen in to learn how your communications team can be more inclusive.

Episode 48: How can you design when you’re not a designer? Nov 06, 2019

Show notes

Big Duck pros Sarah Durham and Claire Taylor Hansen discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit.

Episode 47: Should your nonprofit be worried about GDPR and online privacy? Oct 23, 2019

Show notes

Ochen Kaylan, Senior Developer at Advomatic and attorney, is passionate about online privacy. He discusses how to store and manage your donors’ and clients’ information, when enough information is enough, and how your own information is being used. Tune in to learn more.

Episode 46: How do you involve your community when rebranding? Oct 09, 2019

Show notes

“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.

Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.

Episode 45: How can your staff co-create your brand? Sep 25, 2019

Show notes

Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.

Episode 44: How should you work with freelancers? Sep 11, 2019

Show notes

Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

Episode 43: How do you let your community speak for you? Aug 28, 2019

Show notes

Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

Episode 42: How do you use the media for advocacy? Aug 14, 2019

Show notes

Vince Warren is the Executive Director of the Center for Constitutional Rights and a frequent guest on MSNBC, Democracy Now, CNN, and other news channels. He joins us to talk about communications as a tool to advocate more effectively.

He shares an example of how CCR leveraged the media to shift public views about stop-and-frisk in New York City, tales from appearing on FOX News, and recommendations for media relations rookies.

Episode 41: How can interviews help you get better insights? Jul 31, 2019

Show notes

Laura Fisher, Big Duck’s Senior Strategist, chats with Sarah Durham about how interviews can help you understand audience behavior and motivation.

Episode 40: How can you be a better writer? Jul 17, 2019

Show notes

Dan Gunderman was Big Duck’s Creative Director and Senior Copywriter for over 12 years. Before moving to Scotland, he sat down with us for a conversation about writing for nonprofits. He shares two simple rules for nonprofit writing, key differences between writing and editing (and how to do both well), and simple tips busy people can put into action right away.

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