The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

Setting up successful chatbots with Dan Pinne (NEWBIE) Mar 22, 2022

Show notes

Creating more profitable conversations with your customers

We all know that robots are taking over the world.

If you're a fan of Black Mirror it's pretty clear we're headed for a Terminator future.

And while I'd like to feel bleak about that, I won't.

This is a marketing podcast, after all, so let's talk about when robots work for good.

When AI can save you time and money.

When using automation and bots can actually improve your customer service rather than ruining it.

For yes today we are talking Chatbots.

Now as a copywriter I've written a fair few bots for myself, I've also set one up to work on my Facebook page, but I haven't fully embraced the opportunity.

And boy is that opportunity big.

Today we're talking to Dan Pinne, chatbot guru and member of my Digital Masterchefs Community, about how to use chatbots to revolutionise your business in a non-Arnold Schwarzenegger way.

Tune in to learn:

What chatbots are, and how they can help your business
The key elements to a successful chatbot
Where to start with chat marketing
How lead-based businesses can use chatbots
How eCommerce businesses can use chatbots
Dan's top tips for setting up successful chatbots

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/setting-up-successful-chatbots-with-dan-pinne/

Freebies:

How to go Viral with Rand Fishkin (NEWBIE) Mar 08, 2022

Show notes

Drawing your audience in with well-crafted content

Everyone wants to go viral. (I'm doing air fingers, I know you can't see them, but believe me.)

Whether it's for dancing on TikTok to a new catchy tune or for the perfect Twitter snipe, or a beautifully crafted blog post.

We all dream of the traffic tsunami and the potential that has to lead to cold hard sales.

But is it just a happy accident, or an artful strategy?

Today I am giggly with girlish glee to have Rand Fishkin, the co-founder, and CEO of audience research startup SparkToro, on the show.

He's going to explain how going viral is much more nuanced than you might think.

And that if you put in the work, you can draw in the masses to your brand with well-crafted content that not only gets attention but warms the wiggly bits of your customers too.

Tune in to learn:

What viral content is, and how it can be used in your marketing plan
Which content formats are best for going viral
Rand's powerfully simple formula for creating viral content:
- How to hook people in
- How to keep them on the line
- How to sink deep into your audience's brain
Rand's top tip for success with content marketing

Useful Resources

Bros., Lecce: We Eat at The Worst Michelin Starred Restaurant, Ever – Geraldine's Restaurant post
Is This a Twitter Thread or a Blog Post? – Rand's Blog post
Buzzsumo

Head to episode notes: https://therecipeforseosuccess.com/how-to-go-viral-with-rand-fishkin-newbie/

Freebies:

Reality SEO: Mitchell Beattie: Don't let your marketing drive you mad Feb 22, 2022

Show notes

Taking measured steps into digital advertising

Taking measured steps into digital advertising In my Reality SEO series, I interview real-life humans who've changed their digital marketing and SEO strategy for good and used simple techniques to transform their business and brand. These episodes include practical, doable advice and tips from people just like you.

Find out why mad-cat marketer, Mitchell Beattie, decided to pivot from the world of wine to help other businesses perfect their marketing strategy, what got him on the path of SEO, what his biggest learnings have been, and his top tips for small businesses.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-mitchell-beattie-dont-let-your-marketing-drive-you-mad/

Freebies:

The Art of Using LinkedIn to Future-Proof Your Business with Jo Saunders (NEWBIE) Feb 08, 2022

Show notes

Build up your business by expanding your network

Build up your business by expanding your network I'll admit when it comes to social media, my least favourite platform is LinkedIn. It's like the boring guest at the party, hovering near the sausage rolls and talking about how great they are. And over the years I've had sporadic attempts to rekindle my LinkedIn love. But it still leaves me with a deep-rooted sense of meh. Today we're going to change all that. We're straying from the SEO path to talk all things LinkedIn.

Why it still matters, how to make the most of it for your business, and our special guest Jo Saunders is going to share her number one tip for making LinkedIn a powerful tool in your social media tool kit.

Tune in to learn:

What LinkedIn is, and what makes it unique to other social media platforms
Three ways you can use LinkedIn to improve your business
Why growing your network is important, and how to do it right
How being yourself will take you further
How to effectively engage and connect with others on LinkedIn
How LinkedIn can fit into your digital marketing plans
Jo's top tip to using LinkedIn for your business

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/the-art-of-using-linkedin-to-future-proof-your-business-with-jo-saunders-newbie/

Freebies:

7 SEO Predictions for 2022 with Kate Toon (NEWBIE) Jan 25, 2022

Show notes

What will change, what will stay the same, and how this will affect ranking

Every year about this time, I dust off my crystal ball and start looking into Google's nether regions, trying to discern what lies ahead on the murky path of SEO. This is a solo episode, just a little old me, and I'll be running through my opinion of what's next, what's changed, and what remains the same. Will you agree?

Well, that remains to be seen, or heard.

Tune in to learn:

Important SEO changes from 2021 you might have missed
Is Google still even a search engine?
How Google is understanding us better
The lowdown on user experience
How Google is squeezing us out of the SERPs
Why we should all EAT more
How AI will impact things
Why images matter more than ever

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/7-seo-predictions-for-2022-with-kate-toon/

Freebies:

RERUN: Digital Marketing Q&A with Rand Fishkin (NEWBIE) Jan 19, 2022

Show notes

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently.

Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas.

I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners.

It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!

Show notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/

Website: https://www.therecipeforseosuccess.com.au/

RERUN: Crawl efficiency: How to help Google slip through your site with David Pagotto (NEWBIE) Jan 04, 2022

Show notes

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

Crawlability is super important for your website.

Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial.

We don't want duplicate content and we don't want oodles of pointless pages and archives being crawled.

We want slick, efficient, uber crawlable websites and today we'll be going through how to make that doable. Tune in to learn:

What crawlability is and why it matters
The meaning of crawl budget
How often Google crawls your site
How you can get Google to crawl your site more
The key elements of crawlability
How to handle password-protected content
Zombie pages and how to deal with them
Best tools to crawl your website
How to handle 404s and 301 redirects
Dealing with duplicate content

RERUN: What's your number one digital marketing tip? (NEWBIE) Dec 21, 2021

Show notes

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

9 experts share their best advice for 2019 I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year

Many of these awesome humans will also appear on future episodes of the podcast so stay Tooned for those episodes too.

Tune in to learn:

What is DSA?
How to find out what's holding your customers back
What's the most important aspect of branding?
What are progressive web apps?
How digital marketing is converging.
Why you need to get rid of some of your pages
Why you need to take a step back to look at your values
Why page speed still matters
What's the biggest thing with WordPress site's coming up?
Why it's better to follow the path less trodden

Show notes: https://therecipeforseosuccess.com/whats-your-number-one-digital-marketing-tip/

Website: https://therecipeforseosuccess.com.au

RERUN: How Agencies can suck less with Mathew Cocciardi (NEWBIE) Dec 07, 2021

Show notes

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories.

Of people being bamboozled, misled, ripped off, and left with sites riddled with dodgy backlinks, poor optimisation, and woeful rankings.

So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.

Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one. And if you are an agency you sustain a good reputation.

Tune in to learn:

What led Mathew to seeking an SEO agency for help
What you should have set up before contacting an agency for SEO assistance
The key things to look for when choosing an SEO agency
How important is it for you as a customer to know SEO terminology
"Red flag jargon" you should look out for
How you can participate in the ongoing process
The best way to know your money is being spent well
Alternate models: What they are and the benefits of each

RERUN: International SEO: A beginner's guide with Nitin Manchanda (TECHIE) Nov 23, 2021

Show notes

This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes.

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.

Most of us struggle with getting to rank locally, so do we really need to care about international SEO?

Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global.

In this episode I'll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip-top condition.

Tune in to learn: