The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

RERUN: Rand Fishkin: SEO for small business (NEWBIE) Nov 09, 2021

Show notes

I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob!
Is it possible for small businesses to DIY their SEO?
Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
What are you top five tools that every search marketing or digital marketing business type must use?
If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won't work in a crowded market?
What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
Why is it so hard to rank for a keyword with a new page when you're already ranking for it with an existing one?
Does social media impact my ranking? And which social media channel should I invest my time in?
What tips for an AU business wanting to appear in the US rankings?
How will live streaming affect SEO?
Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
What was the one business decisions (mistakes) that you wish you could go back and change?
The truth is you're a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Show notes: http://www.therecipeforseosuccess.com.au/seo-small-business-interview-rand-fishkin/

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Website: www.therecipeforseosuccess.com.au

Kate's Taking a Break - Farewell for 2021 Oct 26, 2021

Show notes

If you have any suggestions for guests or topics for next year, email admin@therecipeforseosuccess.com, fill out the contact form on www.therecipeforseosuccess.com, or leave a comment in the I LOVE SEO Facebook group.

Reality SEO: Bec Slack: Why Customer Care is Everything Oct 12, 2021

Show notes

Encouraging loyalty over quick sales

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.

Today we're talking to Bec Slack, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an online educational toy store co-owner.

We'll talk about the challenges she faced taking on a pre-existing business, and if learning SEO and Digital Marketing for a toy store is all fun and games.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-bec-slack-why-customer-care-is-everything/

Freebies:

Keeping up with Keyword Research with Kristal Audain (NEWBIE) Sep 28, 2021

Show notes

Finding the right words to help your customers find you

Ever wondered how Google takes your crazy search query and spits out pages and pages of relevant content?

It's all in the words, my friend.

You might even say that words are the KEY.

And that's why today we're revisiting the topic of Keyword Research.

Much overlooked, much misunderstood, much avoided – Solid Keyword research underpins every aspect of your website structure, your content, your customer journey, and your conversions.

Understanding concepts like user intent, volume, traffic, click-through rate, keyword difficulty, and knowing when it's best to go short or go long is all part of your SEO strategy.

So today we're going to dig deep into smart keyword research, and how to get the right audience to your website.

An audience that engages, and buys.

Tune in to learn:

What a keyword is
The difference between short and long-tail keywords
Why you should rank for hundreds of keywords, not just one
Different keyword list brainstorming techniques
Narrowing it down: how to settle on your chosen keywords
What keyword grouping is, and how to find your focus keyword
Best methods: research a mega list of keywords for your site, or focus on a page by page (or product by product) basis
Ranking myths: Why using the same keyword on every page won't necessarily help you rank for it
Ranking myths: Why you don't need to use "near me" as a keyword in title tags and on page to rank for Near me searches.
Handy keyword research tools to save you time
Kristal's top keyword research tips

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/keeping-up-with-keyword-research-with-kristal-audain-newbie/

Freebies:

Reality SEO: Keneena Fanning: Putting SEO back into Sustainable Fashion Sep 14, 2021

Show notes

Drawing in customers with keyword research and colourful prints

Welcome to another Reality SEO episode, where I take the time to focus on real humans grappling with the Google beast, and Digital Marketing.

Of course, I love to help all kinds of business humans, but one of my favourite types to help are e-commerce store owners.

Because secretly, I long to have a shop.

I mean I have 3 already, but they don't sell real things, like pottery hedgehogs or homemade soup.

But Keneena Fanning does have a real shop - Kablooie!

And today we're going to learn all about it and discuss the highs and lows of walking her fashion label down the SEO runway.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-keneena-fanning-putting-seo-back-into-sustainable-fashion/

Freebies:

Harnessing the power of Google Search Console with Noah Learner (NEWBIE) Aug 31, 2021

Show notes

Getting cosy with data to make better content

Do you love tracking trends, dissecting data, or rolling in results?

Then I've got a treat for you.

Today is all about Google Search Console, formerly Google Webmaster Tools, a free platform that gives you the awesome ability to see the data Google sees and tracks for your website or app.

While I find it easy to get lost in data-tracking, it can be difficult to know what is worth paying attention to, and what's just a long list of numbers.

So let us go forth and learn which parts of the Google-beast we can turn into juicy, flavourful SEO nuggets and rich content marketing strategy bites.

Tune in to learn:

What Google Search Console is all about
Why the data is so valuable for our businesses
How to use the data to gain a competitive advantage
How to use the information to target different stages of the buying journey
Three areas of GSC you should be looking at
How to use the new GSC insights feature
How to use the data to create content for frequently asked questions
Noah's top Google Search Console tips

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/harnessing-the-power-of-google-search-console-with-noah-learner/

Freebies:

REALITY SEO: Crystal Wong: From Pharmaceuticals to SEO guru: How I found my dream job Aug 17, 2021

Show notes

Putting away the prescription pills and picking up SEO stats

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans.

And sometimes my courses and resources have the power to turn normal business humans into digital marketing beasts!

As so with Crystal Wong, a kindred SEO-loving soul.

Today we're talking to Crystal about how she went from working as a Pharmacist to an SEO consultant, and the challenges she's faced along the way.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-crystal-wong-from-pharmaceuticals-to-seo-guru-how-i-found-my-dream-job/

Freebies:

Tackling Common Google My Business Queries with Ben Fisher (TECHIE) Jul 20, 2021

Show notes

How to maintain and optimise your GMB profile

When was the last time you checked out your Google My Business profile? Now this is not a set-and-forget project, people.

Much like planting a bushy hedge, your GMB listing needs love and attention.

Sometimes you need to prune back old images, or shape it into your new branding, fertilise it with a few fresh posts, or spruce it up with a nice flowering promo.

Occasionally you get pests or spammy reviews, and you need to know the best way to treat them, organically of course.

Is the bush analogy wearing thin yet? I don't think so.

Anyhow, today we're going to be looking into some of the common questions that arise and how to make your Google My Business profile bushy and flourishing.

Tune in to learn:

How smart businesses are using their Google My Business listings to stay on top and win more business
Why your business may not be showing up in GMB
How to stay in Google's good books by following the Google My Business Compliance Guidelines
How to tackle spammy listings and reviews
What to do if a genuine review is removed by Google
How to reinstate your listing if it has been suspended

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/tackling-common-google-my-business-queries-with-ben-fisher/

Freebies:

The Science Behind Brand Psychology with Lisa Galea (NEWBIE) Jul 06, 2021

Show notes

Using science to align your brand with your business goals and boost your bank balance.

What do you think about when you think about brand?

A sexy colour palette, logo, a particularly snazzy font?

Obviously, branding is way more than that.

But it's amazing how much the colours, or logos we use can impact how our customers see us.

And of course, there's actually a psychology behind branding that uses science to match your brand, to your business goals, and your mindset.

And if you get strategic about your brand, it can of course build a bulging bank balance.

So today we're straying slightly away from the SEO path to talk about brand psychology.

Tune in to learn:

What brand psychology is
How to use science to make your brand more appealing
How your brainpower and senses impact your brand and business
How multiple senses can be used in marketing
Why it's vital to be consistent in your branding
How science influence the colours and fonts in your brand
Lisa's top tips on branding

Useful Resources

Online colour wheel
Brand Sense by Martin Lindstrom – Sensory Branding
The Choice Factory by Richard Shotton – Behavioural Psychology for Branding & Marketing
Thinking, Fast and Slow by Daniel Kahneman – How our Brain works
The Relationship Between Personality Type and Color Preference For Color Combinations by Lynessa Rico, Ph.D. The Chicago School of Professional Psychology

Head to episode notes: https://therecipeforseosuccess.com/the-science-behind-brand-psychology-with-lisa-galea/

Freebies:

Pinterest: How to use pins to boost your brand with Simone Pavils (NEWBIE) Jun 22, 2021

Show notes

Get found across the board

Pinterest, remember that? I used to use it yonks ago to plan my kid's birthday party, or to mood board my latest decorating project.

But I never took it seriously from a business point of view. And maybe I should have done.

For those living in a hole, Pinterest is a social media platform that allows users to "pin" images and articles to their board.

People set up boards for anything from outfits to holiday destinations, makeup ideas, to dream cars.

But as well as a fun way to be creative, it can also be an incredible business tool for getting all kinds of products and services found online.

So this week we're pinning our hopes on our Pinterest expert to tell us how to use this platform to boost our website traffic and our sales.

Tune in to learn:

Pinterest: What it is, who uses it, and how long it's been around.
What makes Pinterest so valuable to businesses
How Pinterest can work for your service-based business
What being a Pinterest SEO means
Algorithms: Pinterest vs Google
How to get started on Pinterest today
Simone's tips for optimising your Pinterest account

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/pinterest-how-to-use-pins-to-boost-your-brand-with-simone-pavils/

Freebies:

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