The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

Best Practice Google Analytics: How to boost your business with Ray Pastoors (TECHIE) Feb 02, 2021

Show notes

How to find the metrics that matter and not get swamped by data

Google Analytics can feel just a little bit yawn.

Yes, you set it up yonks ago.

And maybe poke around once in a while.

But really?

You're not doing anything with the data.

In this week's episode, we're going to dig deep into Google Analytics, the important metrics, and reports that actually matter.

But more importantly, we're going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION!

Tune in to learn:

What is data analytics?
Best practice tips to make the most of your Google Analytics setup.
Which metrics you should pay attention to.
How to make the most of the Google UTM URL Builder to better track your online activities.
Why it is important to use analytics to track your own marketing efforts.
Understanding marketing attribution and the multi-channel funnel attribution tool.

Useful links

Head to episode notes: https://therecipeforseosuccess.com/best-practice-google-analytics-how-to-boost-your-business-with-ray-pastoors/

Freebies:

Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE) Jan 19, 2021

Show notes

Getting back to basics

So usually around this time of year, I do an SEO predictions podcast.

But you know what I'm over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no.

It's not happening here.

And also the predictions are always the same.

Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah.

Obviously, we have the page experience update coming in May 2021 but we've covered that in our episode with Peter and we'll do more around that time.

And here's another thing. The more SEO changes the more it stays the same.

And most people (and yes I know it's not all) are not even getting the basics right, so there's no need for them to get sweaty about all the complex next-level stuff.

In this episode to kick off 2021, I'm speaking to one of my fave SEO experts (and one of the few funny ones) Cyrus Shepard about why we should get back to basics with SEO.

Tune in to learn:

Why simple SEO factors matter, and which should come first
Whether you should target keywords
What "fresh" content is
Why unique content is still important
The purpose of crawlability, crawl budgets, and 404 redirects
How relevant backlinks are to Google

Useful links

Head to episode notes: https://therecipeforseosuccess.com/super-simple-seo-in-2021-with-cyrus-shepard/

Freebies:

Grappling Google My Business with Daniel Lamb (NEWBIE) Jan 05, 2021

Show notes

Simple changes to deliver more customer engagement

By now I'm guessing you've probably heard of Google My Business, it's Google's free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more.

It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand.

But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information.

If we invest a little time and effort Google My Business can become a powerful way to increase customer engagement and ultimately make more moolah, and in today's pod, we're going to share 10 top tips on how to make your listing pop!

Tune in to learn:

Top 10 Google My Business Tips on:

Setting up your GMB page
Using the category feature
Responding to reviews - good and bad
The benefit of adding images
Why your information should be consistent across platforms and updated
Why the messaging feature is important

Useful resources

Google My Business set up
Citation inconsistency is the No 1 Issue affecting Local ranking
Google My Business Messaging function
Review Trackers Survey
Template to respond to reviews: "Hey, thanks NAME for your review. If you'd like to chat, feel free to call on this number XXXX XXXX. Sorry that you had a bad experience."

Head to episode notes: https://therecipeforseosuccess.com/grappling-google-my-business-with-daniel-lamb-newbie/

Freebies:

Understanding Google's Web Speed Report with Peter Macinkovic (TECHIE) Dec 15, 2020

Show notes

Google Page Speed Demystified

Remember the early days of the internet?

Back when bandwidth was a total joke, and every browser took a few minutes to warm up.

It gives me goosebumps just thinking about it.

These days we have no time for slow sites. And nor does Google.

I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill.

And you guessed it, search engines have a similar opinion when it comes to website speed, so much so that most SEO experts consider it a core ranking factor.

And they try to help us, giving us nifty tools to help us measure and fix our site speed, well they're kind of nifty, and also kind of impossible to understand!

But fear not, today I'm talking to Peter Macinkovic about how to understand Google's web speed reports, and how to use them to turn your website turbo.

Tune in to learn:

What site speed reports are
Understanding and interpreting reports
How Google measures the speed
How site speed impacts your Google ranking
Report Opportunities: what they mean and how to enact them
Report Diagnostics: what they mean and how you can adjust your website.
Tips for using Google Page Insights Tool

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/understanding-googles-web-speed-report-with-peter-macinkovic-techie/

Freebies:

Split-Testing for Visibility and Conversion Rates with Amanda King (NEWBIE) Dec 01, 2020

Show notes

Finding the most effective form of your content

Do you ever have trouble making decisions? I know I do.

Should I wear red or blue?

Boots or joggers?

Do I feel like strawberry ice-cream or chocolate?

When you're trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on.

Suddenly the choice between red and blue could make or break your click-through rate.

Today we're going to discover exactly how to make that choice through definitive reasoning and results that are so solid you could build an adorable cottage for piglets on them and no wolf could blow it down.

Tune in to learn:

What is SEO A/B testing
Why split-testing is important
How SEO A/B testing differs from Conversion Rate Optimisation (CRO)
What kind of content you should be testing
Why A/B testing is a must for eCommerce stores
Why SEO A/B testing is a big part of the future of SEO

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/split-testing-for-visibility-and-conversion-rates-amanda-king-newbie/

Freebies:

How To Create High-Converting Sales Funnels with Talia Wolf (NEWBIE) Nov 17, 2020

Show notes

Keeping Customers On The Line After You've Reeled Them In

So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way.

But how do you keep your customers' attention once they do actually show up? How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again? How do you lure them into your sticky tube, so to speak?

Today I'll be addressing all of that with the help of my excellent guest Talia Wolf, as we talk about sales funnels.

Tune in to learn:

What sales funnels are, and how they can convert your customers
What a conversion optimization expert does
How to optimise your landing page without completely redesigning it
Ways to use emotional targeting in your marketing
The purpose of a Thank you Page
Tips for developing your email marketing campaign

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-create-high-converting-sales-funnels-with-talia-wolf/

Freebies:

How Captions Can Dramatically Increase Your Video Audience with Ahmed Khalifa (NEWBIE) Nov 03, 2020

Show notes

Making your content more accessible

One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world's population is deaf or hard of hearing.

But did you also know that around 85 percent of humans watch videos with the sound turned off?

Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound could be a big issue.

So that beautiful video you've made might not be getting the love it needs simply because you forgot one vital element. CAPTIONS!

Today I'm chatting to a guest who knows all too well about making sure your words are SEEN, accurately, as well as heard.

Tune in to learn:

What captions are, and why they're so important
Ahmed's favourite captioning tools
How YouTube, Facebook and Vimeo handles captions
Should we rely on the platforms for captions?
What people forget about when it comes to having quality captions
Non-video uses for repurposed or reused captions
What to consider when creating captions

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-captions-can-dramatically-increase-your-video-audience-with-ahmed-khalifa/

Freebies:

REALITY SEO: Finding your Digital Marketing Voice with Jo Violeta (REALITY) Sep 29, 2020

Show notes

It's not just business, it's personal

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I'm talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host for her home improvement and property podcast.

Jo co-owns Violeta Finance with her husband, a successful mortgage brokerage that really understands the family, community, and small businesses.

Today we're talking about how Jo markets her business, the tactics and techniques she uses, and the challenges she faces.

Useful resources

Property investment for beginners checklist

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-finding-your-digital-marketing-voice-with-jo-violeta/

Freebies:

Paid Advertising: How To Use Multiple Platforms To Increase Your Sales with Ilana Wechsler (TECHIE) Sep 15, 2020

Show notes

How to set up the right online campaign for your business

Ads – they're inescapable. I read once that the average person sees 5000 ads every single day.

What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros.

More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don't even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret.

In this episode, I'm going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.

Tune in to learn:

What it means to run a digital marketing campaign
What are the perks of advertising on: ○ Facebook ○ Youtube ○ Google
What are the best marketing strategies for each platform
How many platforms you should target with your ads
Which common money-wasting mistakes to avoid

Head to episode notes: https://therecipeforseosuccess.com/paid-advertising-how-to-use-multiple-platforms-to-increase-your-sales-with-ilana-wechsler-techie/

Freebies:

How To Dramatically Increase Your Ecommerce Sales with Brynley King (NEWBIE) Sep 01, 2020

Show notes

Wheeling customers all the way to checkout

Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store.

But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash?

How do you persuade with amazing product descriptions? What strategies can you use to make the first sale? How do you stop those dreaded abandoned carts and how do you keep customers happy and coming back for more?

Today we're talking eCommerce conversion optimisation, and how to get that delicious Kerching feeling!

Tune in to learn:

What eCommerce conversion optimisation is, and what it applies to
Key metrics you should analyse when creating an eCommerce growth strategy for your store
How to optimise an eCommerce store's average order value
Ways to make email opt-ins and pop-ups more effective
Encouraging your store's email list growth
What steps you can take to spruce up an abandoned cart email sequence
Setting up an email retention strategy that works

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-dramatically-increase-your-ecommerce-sales-with-brynley-king-newbie/

Freebies: