The Recipe For SEO Success Show

Latest Episodes:

My SEO Story: How I succeeded in SEO and how you can too (STORY) Oct 18, 2016

Show notes

A true story of my SEO failures and successes

I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.

Tune in to learn:

How I got started with SEO
The tactics I used to boost my SEO know-how
The challenges and negativity I faced along the way
Why great SEO tools are not the solution
The importance of experimentation, making mistakes and listening to Google
How and why I started the Recipe for SEO Success eCourse

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/my-seo-story-how-i-succeeded-in-seo-and-how-you-can-too/

Freebies:

Dodgy SEO: 6 tricks that might put you in Google's bad books with Andrew Raso (NEWBIE) Sep 27, 2016

Show notes

Why these old blackhat SEO tactics are not a good idea

Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time.

Tune in to learn:

Why buying backlinks isn't a great idea
Whether commenting on blog posts adds value
Why buying lots of domain extensions is kind of pointless
The pros and cons of article submissions
What text you should use when linking back to your website.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/dodgy-seo/

Freebies:

Google AMP for Small Business with Dawn Anderson (NEWBIE) Sep 14, 2016

Show notes

Why Google AMP should be at the top of your SEO to do list

Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites.

Tune in to learn:

What Google AMP is
How Google AMP works
What Google AMPed pages will look like
How Google AMP impacts your ability to rank?
Is Google AMP something we should tackle now or can it wait until later?
How to implement Google AMP on WordPress sites
The best Google AMP plugins
How Google AMP will impact eCommerce platforms

Head to episode notes: https://therecipeforseosuccess.com/google-amp-for-small-business/

Freebies:

Schema explained with Tony McCreath (TECHIE) Sep 07, 2016

Show notes

How structured data can help your website rank

In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index.

Tune in to learn:

What Schema is
How Schema works
Examples of Schema in action
What impact Schema has on your ability to rank?
Different types of schema
The impact Schema has on shopping and ecommerce sites
How Schema links into Google shopping
How Schema helps with Google local
How to test your Schema

Video: https://www.youtube.com/watch?v=1yVa59kngQo

Useful resources

Moz guide to schema and structure data : A great guide from the guys at Moz.
Google Intro to structured data : The official word from Google.
Search Console Structure Data Report : Check your Structured date in Search Console.
Googles Structured Data Markup Helper : This tool will help you create basic Schema markup for several use cases.
MozBar : Double-check your structured data markup and redirects with this toolbar from Moz.
Google Webmaster forum for Structured data: Where the structured data geeks hangout, including Tony!

Head to episode notes: https://therecipeforseosuccess.com/schema-explained-tony-mccreath/

Freebies:

WordPress SEO with Peter Mead (NEWBIE) Aug 24, 2016

Show notes

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes.

Tune to learn:

What WordPress is and why it's awesome
The pros and cons of Yoast
What Yoast does and how to use it
Other great WP plugins
How often should you update WordPress
The best way to handle Google AMP
The importance of resetting your permalinks
Common WordPress mistakes

Take the next step

Ready to get started with SEO? Here are a few things you can try…

More training

In the podcast we mentioned changing your Permalinks. You'll find a tutorial on how to do this right here.

Tools, websites and articles mentioned:

Video: https://www.youtube.com/watch?v=EqK0rZcGGcw

Head to episode notes: https://therecipeforseosuccess.com/wordpress-seo-peter-mead/

Freebies:

Rand Fishkin: SEO for small business (NEWBIE) Aug 10, 2016

Show notes

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com.

I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb!

Is it possible for small businesses to DIY their SEO?
Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources?
What are you top five tools that every search marketing or digital marketing business type must use?
If you only had a few hours a week to spare in which to focus on SEO and marketing, what would you spend it doing? Building links or creating content?
There are only so many phrases and only 10 spots on the first page. Does there come a point where SEO just won't work in a crowded market?
What role do spelling mistakes play in SEO, would having lots of typos in your copy impact your potential to rank?
Why is it so hard to rank for a keyword with a new page when you're already ranking for it with an existing one?
Does social media impact my ranking? And which social media channel should I invest my time in?
What tips for an AU business wanting to appear in the US rankings?
How will live streaming affect SEO?
Do weak pages on your site damage the strong pages, should I kill off all my weak pages?
What was the one business decisions (mistakes) that you wish you could go back and change?
The truth is you're a little bit of a heartthrob for many female (and possibly male) SEO types. How do you cope with that kind of attention?

Tools, websites, and articles mentioned:

Video: https://www.youtube.com/watch?v=jW5tOXslB5Q

Head to episode notes: https://therecipeforseosuccess.com/seo-small-business-interview-rand-fishkin/

Freebies:

Barry Schwartz: Getting to grips with Google (TECHIE) Aug 10, 2016

Show notes

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.

Tune in to learn:

Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth?
What are your top five tools that every search marketing or digital marketing business type must use?
John Mueller has recently come out saying lots of things don't influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this?
Also with all these things not being factors, what still IS a factor; just the content on the page and back links?
There's a lot of confusion out there on page rank; what is it and is it still a thing?
There's also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances?
For a small business person, what would be your top three things to focus on when starting out with SEO?
Where do you see SEO heading in the next couple of years?
You're kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility?

Tools, websites and articles mentioned:

Video: https://www.youtube.com/watch?v=j0uZAPegkMo

Head to episode notes: https://therecipeforseosuccess.com/getting-to-grips-with-google-interview-with-barry-schwartz/

Freebies:

Neil Patel: Content marketing made easy (NEWBIE) Aug 10, 2016

Show notes

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it.

How do you produce so much content?
I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every week?
When it comes to off page SEO, which tactic do you think is most powerful?
How will the potential 10k tweets (the fact that they're talking about increasing the character count) affect seo?
Do we have to get experts to write all our blog posts?
Ranking isn't everything, what other key performance indicators should we look at to track success?
If you could only choose one marketing tactic or maybe one marketing channel, which would it be and why?

Tools, websites and articles mentioned: