The Recipe For SEO Success Show

Latest Episodes:

Facebook optimisation: Understanding the Facebook news feed algorithm with Marie Page (NEWBIE) Apr 04, 2017

Show notes

AboutHow to get your content seen without paying for ads

Facebook - it's the social media platform we love to hate.

Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who've taken the time to like your page, could only be seeing 2% of your content.

So how does Facebook's news algorithm really work and what do we need to understand to get our content seen by more potential customers - without having to pay for ads. Today I'm chatting with Marie Page, Author, Speaker and Co Founder of The Digiterati about Facebook's mysterious algorithm.

Tune in to learn:

What percentage of your fans will see your content
How the Facebook algorithm works
How Facebook measures interest in the page
How Facebook measures post performance
Which types of content work
Why recency is a key factor in Facebook
Whether Hashtags work on Facebook
Marie's number one tip for business owners

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/facebook-optimisation-understanding-facebook-news-feed-algorithm/

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SPEED: How to speed up your sluggish website with Vahe Arabian (TECHIE) Mar 07, 2017

Show notes

Create faster site that Google can't help but love

We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site? Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slipping down the ranks.

In this episode I chat with Vahe about simple tips we can use to speed up our lazy old websites.

Tune in to learn:

Why having a fast site is important?
What is the impact of having a slow site
What is a fair load time benchmark for a small business website
Which Content Management System is the fastest
Our favourite speed testing tools
What is caching and how to does it help
How to reduce server response time

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/speed-speed-sluggish-website/

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Content Marketing: 10 easy tactics for beginners with James Norquay (NEWBIE) Feb 21, 2017

Show notes

How to boost awareness and sales without selling

So today we're talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment.

it's a pretty big subject and can sometimes feel a little overwhelming, but don't worry we've got ten simple tactics you can start using today.

So if you want to learn and how to stimulate more interest in your products and services and build rapport and authority with your customers, this is the show for you.

Tune in to learn:

What content marketing is
What benefits content marketing has for your business
Kate's five favourite content marketing hacks
James' favourite content marketing hacks
Content marketing tips and advice

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/content-marketing-10-easy-tactics-beginners/

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ASK GOOGLE: Q&A with John Mueller (NEWBIE) Jan 24, 2017

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What does Google have planned for 2017?

We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human!

So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human!

John is someone I've been following for a long time, he provides excellent advice and answers to people all around the worlds so I'm super happy to have him here on the show.

Today John is going to be answer questions from students of my SEO ecourse, and I LOVE SEO community as well as giving us exclusive insight into what Google has planned for 2017.

So if you want the inside track on all things Google this is the show for you!

Tune in to learn:

Whether Google really wants to penalise websites.
What impact does Social media have on SEO.
How often you should update your pages and posts.
Do exact match domains impact ranking.
Why doesn't Google use my Meta Descriptions.
Is it better to get lots of links from one domain or from multiple domains.
What's the best long term SEO tactic.
Are Wix websites good for SEO.
What are the common SEO mistakes most websites make.
John's one piece of advice for small businesses
What Google has planned for 2017.

Take the next step

Ready to get started with SEO? Here are a few things you can try…

Head to episode notes: https://therecipeforseosuccess.com/ask-google-qa-john-mueller/

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Google Penalties: The facts from an insider with Andre Weyher (BASIC) Jan 17, 2017

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Andre Weyher shares his advice and tips on how to avoid and deal with penalties

Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I'm speaking today with Andre Weyher, a long time internet buddy and an ex Google person!We're going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt Cutts there are over 400,000 manual penalties that are applied every month, so this is important stuff people.So if you're scared you'll one day get a smack on the bottom from the Google gods, this is the episode for you.

Tune in to learn:

The latest SEO news: Artificial intelligence
What is a Google penalty
What sorts of things cause a Google Penalty
How do you know if you have been issued a penalty
How long Google gives you to fix the problem
What are the first steps you should take if you have received a penalty

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/google-penalties-facts-insider/

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Backlinks: What to do when good links go bad with Sha Menz (TECHIE) Jan 10, 2017

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A chat with SEO expert Sha Menz

In this week's podcast we're talking about links, but not just any old links. BAD LINKS and we're going to explain – what to do when good links go bad.

There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how. Today with the help of Sha Menz I'm going to tell you how links can negatively affect your ability to rank, how to find them, and how to fix them.

Tune in to learn:

The possible impact of having a bad link profile
How to find out which sites are linking to your website
How to review links and decide which ones are 'bad'
What to do with bad links
How to deal with links you didn't build
Whether multiple links from one site is a good or bad thing
Whether reciprocal linking is good for your website

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/backlinks-good-links-go-bad/

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Google My Business: tips and strategies to boost your business with Tim Capper (NEWBIE) Dec 06, 2016

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Tim Capper shares his Google My Business wisdom

Google My Business, we all know it's an awesome way to promote your business locally, but why does it have to be so dang complicated? In this week's pod we to tackle all the basics of Google My business as well as some top advanced tips. It's the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they've ticked all the boxes.

Tune in to learn:

The latest SEO news
What Google Business is and the benefits for your business
What type of page you should set up
How to manage multiple location businesses
What to do if you don't have a store front
What essential info you need to include in your Google My Business page
Common issues and mistakes
How to contact Google when things go wrong

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/google-business-tips-strategies-boost-business/

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SEO TOOLS: The good, the bad and the crappy! With Aidan McCarthy (TECHIE) Nov 22, 2016

Show notes

Which is the best tool for small business DIY SEOers?

In today's episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on.

Good SEO tools don't come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best.

Today we're going to look at the pros and cons of each tool and the cost involved, to help you make a more informed decision.

Tune in to learn:

Which tools are the best for keyword research
Our favourite tech analysis tool
The best backlink tool
The overall winner of our fave SEO tool discussion

Useful resources

BEST SEO TOOLS REVIEW

Head to episode notes: https://therecipeforseosuccess.com/seo-tools-the-good-the-bad-and-the-crappy/

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Usability and SEO: Optimising your website to nurture customers with Woj Kwasi (NEWBIE) Oct 31, 2016

Show notes

How to improve user experiences and convert more customers

In today's episode we're talking all about optimising your website to make it a better experience for your customers. We know it's important to rank number one, but what if when you hit the top spot, and the traffic starts coming it's still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this episode we're going to find out why and fix the problems.

Tune in to learn:

How user journeys work
Great tools to track your customers' journey
Common user experience mistakes
Our tips on how to improve the user experience on your site
Which questions you should be asking your users

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/usability-and-seo-optimising-your-website-to-nurture-customers/

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eCommerce SEO: 6 silly mistakes you should avoid with Aaron Agius (NEWBIE) Oct 25, 2016

Show notes

Tips and tactics to improve your online store SEO

On today's podcast, we're talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors.

Tune in to learn: