The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

Yoast: Your questions answered with Joost de Valk (NEWBIE) Oct 01, 2018

Show notes

Joost gives us the low down on Yoast and what's coming in the future.

Yoast is my favourite SEO plugin for WordPress.

I use it on all my business websites and yes, I have eight.

And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy. So why Yoast?

And what makes it great?

Today, we're going to find out some secret Yoast tips that you can use to boost your SEO because we are talking with the man himself, Joost from Yoast is here to answer questions and explain how to use Yoast to its full potential.

Tune in to learn:

Why Yoast is called Yoast
How Joost going into WordPress plugin Development
Why Joost thinks Yoast is the best SEO plugin
Why Yoast has so many effing updates!
Why the Traffic light system is not a golden bullet
How Yoast work with Google, the other big plugins and themes to ensure their updates work
Big changes coming to Yoast 9.0 with linguistic morphology features
Yoasts sexy new Gutenberg features
How Joost handles social media attacks
Who's speaking at the upcoming YoastCon event
What Joost thinks will be the big thing for SEO in 2019.

Head to episode notes: https://therecipeforseosuccess.com/e35-yoast-your-questions-answered-with-joost-de-valk/

Freebies:

Reality SEO - Jenny De Lacy: Usability for better conversion (REALITY) Sep 04, 2018

Show notes

Real life business owners explain their Digital Marketing secrets.

So today I'm starting something new.

I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

First off the rank Jenny De Lacy.

Jenny explains how some simple usability changes improved conversion on her home page, encouraged more sign ups to her lead magnet and ultimate drove more sales.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jenny-de-lacy-usability-for-better-conversion/

Freebies:

Practical Schema implementation: Q+A with Nikola Minkov (TECHIE) Sep 04, 2018

Show notes

Nikola Minkov shares his best tips for implementing Schema

Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can't I just pretend it doesn't exist?

Lucky for me, all my fears have been allayed as in this week's pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implement Schema now where you're a beginner or a pro. If you feel the Schema terror or are simply intrigued and want some solid Schema strategies, this pod is for you.

Tune in to learn:

What is Schema?
Why is Schema important?
What are the benefits of Schema markup?
Great Schema plugins
Are plugins or manual Schema best?
What is Google's structured data testing tool?
Schema troubleshooting
Schema Q&A from the digital masterchefs.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/practical-schema-implementation-qa-with-nikola-minkov/

Freebies:

Local SEO: Q+A with Tim Capper (NEWBIE) Aug 14, 2018

Show notes

Tim Capper answers our burning Local SEO questions

Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week's pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you've spent many night trying to conquer the beast that is Local SEO, this pod is for you.

Tune in to learn:

Can I optimise for "near me" searches?
How to compete with big city level searches
Is putting more than one suburb in title tags and meta descriptions a good idea?
How do I know if I'm ranking in the local pack?
The best way to differentiate Google My Business clicks to other click throughs to the website in Google Analytics
How to prepare for voice search queries

Head to episode notes: https://therecipeforseosuccess.com/local-seo-qa-with-tim-capper/

Freebies:

Update: What next for the Recipe Podcast? (UPDATE) Jul 25, 2018

Show notes

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts.

They have money, high production values, teams, audio people, dancing girls and lazers.

I have me, in a hut, with a really annoying dog next door who never stops effing barking.

I've been sketchy with my schedule. I've wondered if it's worth it. I've had horrible bouts of imposter syndrome.

But today I got a huge boost because not only did the spokesperson for GOOGLE recommend my podcast, but one of the most popular SEO news sites published a link to my podcast.

It's reinvigorated me to keep on going with the pod. And to make some changes.

10 easy ways to improve your Mobile Optimisation for beginners with Tom Casano (NEWBIE) Jun 19, 2018

Show notes

Practical tips for normal humans

As you'll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index.

So what does this mean for you small business owner?

Must you burn your site to the ground and start again?

Must you pay big bucks to your website developer to do all the things?

Must your site be faster than a otter sliding down a greasy tube?

Well no, and yes. And a bit more no.

In this episode we're going to pass on 10 easy ways to improve your site's mobile optimisation.

So oil up your ears people, it's going to be fun!

Tune in to learn:

What mobile first means
Why Mobile optimisation is a top priority for all businesses
Important tips to improve speed
How to make your site touch screen ready
How to handle font and contrast issues
The importance of usability
What to do with pop ups
Why click to call is essential
Great tools to test out your site

Useful Links

Google's typography guidelines for Android.

Head to episode notes: https://therecipeforseosuccess.com/10-easy-ways-to-improve-your-mobile-optimisation-for-beginners-with-tom-casano/

Freebies:

Voice Search: What is it and how to make it work for your business with Eric Enge (NEWBIE) May 23, 2018

Show notes

Learn the ins and outs of voice search and the potential for your business

Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices.

It's hard to say exactly how many search queries are voice-based since Google doesn't publish that exact information regularly.

But we do know that it's rising and that soon, voice searches may represent the majority of total searches.

In this episode, I'm going to uncover everything there is to know about voice search and how it's changing the world of SEO.

Tune in to learn:

What voice search is and how it works
Why voice searches are on the rise
The positives and negatives of voice search
How Google generates the results for voice searches
Will voice search completely change the market for normal SEO services?
Will voice search cause normal SEO services to eventually become obsolete?
How do you optimize website content for a voice search?
What is the next big thing for voice search?

Useful Links

Answer the Public

Head to episode notes: https://therecipeforseosuccess.com/voice-search-what-is-it-and-how-to-make-it-work-for-your-business/

Freebies:

GOOGLE Q&A with John Mueller (NEWBIE) May 07, 2018

Show notes

We get the inside track from Google themselves

Google, it's a mystery - right? What the hell to they want from us? What fiery hoops must we force our websites to jump through to meet their never-ending list of demands?

And why do they keep changing things?

But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they're up to.

That's why I'm super super delighted to have John Mueller back on the show today for a Google Q&A.

Tune in to learn:

Why most websites don't have the basics covered
John Mueller's top recommendation for ecommerce stores to increase visibility on Google
The importance of the H1
What's the best way for ecommerce sites to use Google My Business?
How big your service area should be
If Google will ever offer SEO certification
Whether Google has too much power
And other super important Google questions

Head to episode notes: https://therecipeforseosuccess.com/google-qa-john-mueller/

Freebies:

Mobile First with John Mueller (NEWBIE) Apr 09, 2018

Show notes

Best practices and what it means for your business website

On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they're migrating sites that follow best practices for mobile first indexing.

The much talked about Mobile first index is finally here.

But what does this mean for the average small business website owner?

How will this site affect their web traffic, and what changes do they need to make to their websites to ensure they maintain their rankings, today I'm talking with John Mueller from Google all about this momentous change.

Tune in to learn:

What does mobile first indexing mean
Why Google are making this change
What are the best practices for mobile first sites
What impact will mobile first have on the average business website owner
Is having a responsive site enough
How important is speed when it comes to mobile sites
And other super important Google questions

Useful Links

Google's Mobile first announcement

Head to episode notes: https://therecipeforseosuccess.com/mobile-first-with-john-mueller/

Freebies:

PR: Using the media to boost SEO with Mez Homayunfard (NEWBIE) Mar 05, 2018

Show notes

How to boost brand awareness and links with PR

You might not realise it but PR and SEO go together like jam and scones.

While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days.

If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all-important links.

So how can small businesses and DIYers use PR to boost their SEO?

In this episode of the podcast I'm talking with Mez about how his agency uses press coverage and PR to build Google juice for their clients, and how you can too.

Tune in to learn: