The Recipe For SEO Success Show

Latest Episodes:

Site migrations: How not to lose your rankings with Jason Mun (TECHIE) Feb 19, 2018

Show notes

Top tips on how to make your migration stress free

Okay, so it's time to make big changes to your website.

Perhaps you want to move to a new platform. Or finally change from HTTP to HTTPS. Perhaps you're changing your domain name.

While this might be great for business, it's important to understand just how big of an impact a poorly managed site migration can have.

Get it wrong and you could take a big fat hit in the wiggly bits when it comes to site traffic.

So in this episode of the podcast I'm talking with Jason Munn about how to ensure your site migration goes without a hitch.

Tune in to learn:

The different types of site migrations
When is it a good idea to migrate
The possible impact of poor migrations
Jason's top migration tips
Kate's top migration tips

Useful links from this pod

Head to episode notes: https://therecipeforseosuccess.com/site-migrations-not-lose-rankings/

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Domain Authority: is it a big fat lie? With Ross Tavendale (TECHIE) Feb 05, 2018

Show notes

What it is, why it's helpful and if it's even real.

So if you're been studying SEO for any period of time you're likely to have come across the phrase Domain Authority. It's a term coined by Moz, the SEO software company, and they use it as a metric of a site's ability to rank against its competitors.

But while many swear that the concept of Domain Authority is real, many more assert there's no evidence such a thing exists. In fact, you'll find many of the more ranty SEO types getting really angry when it's mentioned.

So in this episode of the podcast I'm talking with Ross Tavendale about Domain Authority, what it is, why it's helpful and if it's even real.

Tune in to learn:

What is Domain Authority?
How you can use it to measure performance?
Whether Ross thinks DA is real?
What is SEO Juice?
Why do we need no follow links?
What is Page rank?
If DA is real, how do we build it?

https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

Useful links from this pod

MozBar (a free Chrome-extension)
Open Site Explorer (a backlink analysis tool)
Gary Illyes Domain Authority is not a metric
Google Trust
Killing Giants – Ross's article
Majestic SEO

Head to episode notes: https://therecipeforseosuccess.com/domain-authority-big-fat-lie/

Freebies:

Social media: Does social media help SEO; the definitive answer with Craig Campbell (NEWBIE) Jan 22, 2018

Show notes

Does more likes equal higher rankings?

Social media is so much fun, and such a giant time sucker.

But does it really have any impact on your Search Engine Optimisation and ability to rank?

Social signals and their importance in relation to rankings is something that's been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp.

In today's episode, we're going to dig a bit deeper into the relationship between social media and SEO. And I hope that by the end of the episode, we'll be able to be 100% clear on whether social media metrics have a direct impact on rankings.

So, if you're a Facebook fan, Instagram addict or Pinterest tragic. This is the episode for you.

Tune in to learn:

Does social media directly influence rankings?
What do SEOs mean when they talk about causation and correlation?
Do links from social media count as much as links from a regular website?
Does the number of followers I have on Instagram, or Facebook influence how Google sees my website?
How can I use Twitter to boost my SEO?
Does posting on Google+ help improve my ranking?
How do I optimise my social profiles for SEO?
Is traffic a ranking factor?
Does boosting posts help?
Does using scheduling for social media posts hurt SEO?
How can we use social media to improve our SEO?

Useful links from this pod

Head to episode notes: https://therecipeforseosuccess.com/social-media-social-media-help-seo-definitive-answer/

Freebies:

Forget AMP. Make fast sites! with Jon Henshaw (TECHIE) Jan 09, 2018

Show notes

Why you need a fast site, not an AMP site

These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP.

It's been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw's presentation at the recent Brighton SEO event ' FORGET AMP. MAKE FAST SITES', I thought my prayers had been answered! No need for AMP? That's why, today, I have Jon on the show to give us the low down on AMP and speeding up websites.

Tune in to learn:

What is AMP?
Why AMP might not be great for your website
Why we need fast sites
What's the ideal loading time
Advanced site speed improvement tips
How to improve your site's images
How improving your site's UX can help speed things up
What is prefetch and how does it help
What is Gzip and how does it help
Jon's favourite site speed testing tools

Useful links from this pod

Head to episode notes: https://therecipeforseosuccess.com/forget-amp-make-fast-sites/

Freebies:

BONUS: My 2018 SEO predictions (Newbie) Jan 03, 2018

Show notes

Today, I want to talk about my SEO predictions for 2018.

What's going to happen in the world of Google?
What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers.
What should you be concentrating on?
And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?

Knowledge Graph 101: What is it and how to make it work for your business with Bill Slawski (NEWBIE) Dec 12, 2017

Show notes

And how to enhance your business results

The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected.

The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with direct answers.

You and I know the Knowledge Graph as the little box/panel or card that appears on the right hand side of the Results page or at the top of the results below the AMP carousel on mobile devices.

So, as small business DIY SEOers, how can we use the Knowledge Graph to our advantage?

Today, I'm talking to legendary SEO guru Bill Slawski to get the lowdown on all things Knowledge Graph.

Tune in to learn:

What is the Google Knowledge Graph?
What does 'things not strings' mean?
Why the Knowledge Graph is important for your business
How often do Knowledge Graph cards show up
The anatomy of the Knowledge Graph card
How to enhance your results
Does the Knowledge Graph actually damage our site?

Useful links from this pod

Head to episode notes: https://therecipeforseosuccess.com/knowledge-graph-101-make-work-business/

Freebies:

Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans (NEWBIE) Nov 22, 2017

Show notes

Hacks and tips on creating a super smooth funnel

We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we'll be winner customers faster than a well oiled otter sliding down a pipe.

But how does landing page optimisation relate to SEO and what are the really important things we need to be thinking about when we optimise our pages.

Today I'm talking to Arnout an online marketeer from Amsterdam into SEO, Analytics and Conversion – he's an all round SEO and landing page optimisation whizz.

Tune in to learn:

Anout's definition of a landing page
Does traffic from paid search perform the same way as traffic from organic search
The 3 essential ingredients for a tasty landing page
The best colour and copy for a Call to Action button
Whether it's a good idea to remove navigation from our landing pages
How can we assess our landing page's performance
Common landing page mistakes
Average conversion rates
And much much more

Useful links from this pod

Head to episode notes: https://therecipeforseosuccess.com/landing-pages-how-to-optimise-your-landing-pages-to-drive-more-revenue/

Freebies:

DIY SEO: Real small businesses celebrate their SEO Success (NEWBIE) Oct 31, 2017

Show notes

How to get to grips with Google when you're going it alone.

When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO.

He replied that yes it was possible, but they wouldn't be doing SEO at the same level as some highly paid Search Engine Optimisation guru.

And I couldn't agree more, we've had some amazing experts on this podcast already and their level of knowledge is EXTREME.

But can a small business handle the basics, even the intermediate requirements of a good solid SEO strategy?

In this episode I talk to four small business owners who have decided to take control of their own SEO. - and find out whether it's a been a SEO success or a giant fail.

Tune in to learn:

What struggles each business were facing before they DIYed their SEO
What key learnings they have had along the way
What improvements they've seen so far
There number one SEO tip

Take the next step

Ready to get started with SEO? Here are a few things you can try…

Head to episode notes: https://therecipeforseosuccess.com/diy-seo-real-small-businesses-celebrate-their-seo-success/

Freebies:

Wix versus WordPress: which is better? (NEWBIE) Sep 12, 2017

Show notes

I compare cost, designer, optimisation and more

If there's one thing I get asked by my SEO students at least once a week, it's 'Are Wix websites any good for SEO?'

And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily.

I know that you want it to be great for SEO – because then life would be so much easier. But is it?

In this episode I'm going to compare both platforms and give you my honest opinion about whether Wix is really SEO-friendly, and how it compares to my favourite platform: WordPress.

Tune in to learn:

My previous experience with Wix.
How Wix stacks up against WordPress in terms of:
- Cost
- Usability
- Optimisation
- Design
- Plugins and apps
- Shops
- Support
- Maintenance

Useful Links

Page speed on Wix

Head to episode notes: https://therecipeforseosuccess.com/wix-versus-wordpress-which-is-better/

Freebies:

Duplicate content: how to find it, fix it and does it really matter? (NEWBIE) Jun 22, 2017

Show notes

Let's bust the myths and focus on fixes

The words "duplicate content penalty" strike fear in the hearts of business owners.

And there are a lot of myths surrounding this topic so today we're going to bust some. In this episode I'm going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes.

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin….."

Tune in to learn: