The Recipe For SEO Success Show

Latest Episodes:

Reality SEO: Josie Brown: Do WordPress Developers REALLY need to know SEO? (REALITY) Jan 22, 2019

Show notes

In the Reality SEO series I interview REAL LIFE HUMANS who've transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today.

Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying 'DONE'.She talks us through the common issues she finds, image optimisation, speed and plugin problems.

Tune in to learn:

Can you develop a website without understanding SEO?
Choosing a bad domain name
Common image optimisation mistakes
Site speed issues and how to fix them
Plugin problems - which ones play well together
How having a group of peers to talk with has changed Josie's business
What WordPress developers charge

Useful links

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-josie-brown-do-wordpress-developers-need-seo/

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SEO in 2019: The essential guide with Cyrus Shephard (NEWBIE) Jan 08, 2019

Show notes

Cyrus Shepard gives the inside scoop on Search for 2019

It's been a busy year in SEO land. With more algorithm updates than you can shake a stick at.

The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we're able to use pretty much every device in the house to browse the interwebs.So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead?Can we peer into oh crystal balls and see what Google has in store?

Well today I'm talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019. So if you want to get ahead of the competition, this is the episode for you.

Tune in to learn:

The importance of branded search
Schema and what you need to know
Is AMP here to stay
How can we take advantage of conversational search
What's the deal with the ever-changing SERPs
Why site architecture is still important
Is speed still important?
Do we need to build links in 2019?

Head to episode notes: https://therecipeforseosuccess.com/seo-2019-essential-guide-with-cyrus-shephard/

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Using Google Tag Manager with Nik Cree (TECHIE) Dec 18, 2018

Show notes

How Google Tag Manager can make your life easier

Google Tag Manager is every data lovers best friend. It's been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for?

Today I'm talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy.

Tune in to learn:

What Google Tag Manager is
What GTM is useful for
How to access GTM
How to hook up GTM to your WordPress site
If you should remove other tagging plugins
Things GTM tracks
What Google Tag assistant is
The biggest problems users have with GTM
Tracking button clicks and video views

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/using-google-tag-manager-with-nik-cree/

Freebies:

Reality SEO: Dom Kimber How I realised that SEO was not beyond my grasp (REALITY) Dec 11, 2018

Show notes

Real life business owners explain their Digital Marketing secrets

Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence.In the Reality SEO series, I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.

With practical doable tips and advice you can implement today.

Tune in to learn:

How Dom overcame her fear of SEO
How Dom built her own SEO friendly website and saved big bucks
Dom's and Kate's top tips on writing killer titles and meta descriptions
Dom's number one tip for small business owners thinking about getting started with SEO.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-dom-kimber-not-beyond-my-grasp/

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What is Google Optimise and why use it?: Q+A with Olga Summerhayes (NEWBIE) Nov 20, 2018

Show notes

Olga shares the ins and outs of Google Optimise

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don't think many people are using.

The big questions are "What on earth is it? And how is it useful to SEO?"

Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Tune in to learn:

What Google Optimise is, when it was created and what it's useful for
How to access Google Optimise
Olga's 10-step Google Optimise process
Different tests you can do with Google Optimise
Working with A/B testing
Setting objectives
Targeting with Google Optimise
How to locate the results
Can you start it up again or do you have to recreate each time?
Google optimise 360 vs Google Optimise
Olga's top Google Optimise tips for best practice

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/what-is-google-optimise-olga-summerhayes/

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Reality SEO - Donna Webeck: Niching for more client calls (REALITY) Nov 13, 2018

Show notes

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budget).

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-donna-webeck-niching-for-more-client-calls/

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Advanced Keyword Research techniques: Q+A with Dido Grigorov (TECHIE) Nov 06, 2018

Show notes

Dido Grigorov shares his advanced tactics for keyword research

Keyword research is essential to SEO, there ain't no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion.

Most of us know the basics. But what about the advanced techniques that the pros use?

Today I'm talking to Dido Grigorov on becoming advanced keyword research superstars. He's going to show us how to find exactly what we need and how to avoid the rabbit hole..

Tune in to learn:

When detailed research is most important
Dido's process for determining synonyms and related phrases
How find find what keywords to target in a competitive market
Do free keyword tools really compete with paid tools?
Ranking for keywords on site with high competition
How do you balance catchy headlines with practical keywords?
Using primary and secondary keywords in titles
Using worldwide keyword data

Head to episode notes: https://therecipeforseosuccess.com/advanced-keyword-research-techniques-dido-grigorov/

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Reality SEO – Paula Glynn: Understanding your clients to increase traffic (REALITY) Oct 23, 2018

Show notes

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With pratical doable tips and advice you can implememen today Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and reflecting that language back to them, she was able to rank higher, drive more traffic and convert more customers.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-paula-glynn-understanding-your-clients-to-increase-traffic/

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Content Marketing: Basic to Advanced Techniques with Shannon Morrison (NEWBIE) Oct 16, 2018

Show notes

Shannon Morrison reveals the best kept content marketing secrets

Content marketing can feel overwhelming, there's so much you can do, but what should you be doing?

Joining me today is Shannon Morrison, not only is he incredibly lovable he's also a genius when it comes to all aspects of content marketing.

Whether you're just dipping your toe into the content marketing pool or you've been attempting to swim in it for a while, this pod is for you.

Tune in to learn:

What content marketing is
How to find your audience
What goes into creating content
The types of content you can create
Top mistakes people make with developing content
Simple vs advanced content
Planning a good content approach
Developing a long term content strategy, including basic and advanced content options
How SEO factors into a content strategy
Helpful tools when developing content

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/content-marketing-basic-advanced-techniques-shannon-morrison/

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Reality SEO – Kate Merryweather: Reducing speed to capture more leads (REALITY) Oct 02, 2018

Show notes

Real life business owners explain their Digital Marketing secrets.

In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques.

These practical episode include real life advice for real life humans.

My third Reality SEO guest is Kate Merryweather

Kate has worked hard on her SEO to optimise her site, and one her biggest wins was reducing her site speed from a bloated 13 seconds to a lean mean speedy machine of 3 seconds.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-kate-merryweather-reducing-speed-to-capture-more-leads/

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