The Recipe For SEO Success Show

Latest Episodes:

Webinar 101: How webinars can boost your business with Omar Zenhom (NEWBIE) Apr 01, 2020

Show notes

How to make webinars your number one lead generation tool

Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work.

Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to?

Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars for beginners, and also some tips for the more advanced amongst us.

Tune in to learn:

How to get started with your first webinar.
How to use webinars to build your email list
Why webinars are the #1 sales conversion tool for any product
How to market your webinar for free- How to use webinars as a product to sell your audience
How to use webinars as a customer retention tool Avoiding rookie mistakes
Different and new ways to do a webinar to appeal to different audiences
Tips for the non-tech

Head to episode notes: https://therecipeforseosuccess.com/webinar-101-how-webinars-can-boost-your-business-with-omar-zenhom-newbie/

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What happens when everybody's website is fixed with Jono Anderson (NEWBIE) Mar 17, 2020

Show notes

Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually that old, but he has an air of Doctor who about him if you ask me.

I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I've ever been too. High praise right?

So today on the podcast I wanted to ask Jono a big question. We're all working on our websites, right? Some DIY, some splashing big bucks, the platforms are working to improve, the plugins, the browsers, the search engine.

So what actually happens when all our websites are fixed? What will we do then?

In this episode, we'll think about the future… and what it means for the average Joe or Johanna.

Head to episode notes: https://therecipeforseosuccess.com/what-happens-when-everybodys-website-is-fixed-with-jono-alderson/

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How to win featured snippets: the Ultimate Guide with Britney Muller (NEWBIE) Mar 03, 2020

Show notes

Featured snippets, some love them, some hate them.

For some, they're a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys.

For others, they're Google scraping our content and denying us click-throughs.

Today we'll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whether they really are good for branding, click through and conversion.

Tune in to learn:

What are featured snippets
Types of snippets (old and new)
What triggers Google to show a featured snippet
Benefits beyond 'position zero'
How being featured relates to traffic and click-through
Why voice search is important
How to get there, and make it 'work' for you

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-win-featured-snippets-the-ultimate-guide-with-britney-muller/

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How to launch and run a successful online course with Sam Winch (NEWBIE) Feb 18, 2020

Show notes

And why great courses are not passive, they're supportive

People say that everyone has one good book in them. Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources?

Having created oodles of online courses myself, it's a question I get asked a lot. Along with, what makes a successful course? How much support do I need to give? How do I price it? What software should I use, and so much more.

So today we're straying from the SEO path, onto the road of Digital Marketing and talking all about creating ecourses.

Tune in to learn:

How to leverage your existing content
How to make your content easy to consume
Why getting the damn thing "online" is the hardest part of
launching your online course
What's the "right" opt-in for your course
Live launch vs evergreen course
How much support your course needs to give
How to price your course
Why perfection isn't necessary but basic requirements must be met

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-launch-and-run-a-successful-online-course-with-sam-winch/

Freebies:

Reality SEO: Amy Annetts: How to be a truly holistic marketer (REALITY) Feb 04, 2020

Show notes

Or, why SEO must be part of your marketing strategy

In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out why Amy Annetts, already a successful business marketer, decided she had to learn SEO, what were her biggest learnings and her two top tips for small businesses.

Useful resources

Google Search Console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-amy-annetts-how-to-be-a-truly-holistic-marketer/

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Reality SEO: Belinda Austin: Know yourself. Know your audience. Build your brand. (REALIITY) Jan 21, 2020

Show notes

How a non-techie marketing manager transformed her business

In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their businesses and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about how to build a brilliant brand with SEO.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-belinda-austin-know-yourself-know-your-audience-build-your-brand/

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Digital Marketing Predictions for 2020 (NEWBIE) Jan 13, 2020

Show notes

My low down on what's coming our way this year

Today I've dusted off my crystal ball and I'm sharing my predictions for how the digital will develop in 2020,

What's going to happen in the world of Google?

What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on?

Which platforms should we be using?

What are the big trends?

And what can we PLEASE ignore!

I'll also explain what I'm focusing my efforts on for my six, or is it seven, websites in 2020.

Tune in to learn:

Why position zero matters
What BERT means for user optimisation
How EAT is going to impact your business
How to have a bold brand that stands for something
Why your UX can't SUX
Why you need to get your bots ready
How video is going to change your business life

And my biggest overarching trend for 2020... #showthechaos

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/digital-marketing-predictions-for-2020/

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Introduction to Series 2 Nov 28, 2019

Show notes

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast Series 2 is going to be bigger, better and a little more regular.

How Agencies can suck less with Mathew Cocciardi (NEWBIE) Sep 17, 2019

Show notes

Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories.

Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings.

So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less.

Today, I'm chatting with Mathew Cocciardi, who was a little burned by his SEO agency experience – and sharing some hot tips on how to ensure, if you're looking for an agency, you find a good one. And if you are an agency you sustain a good reputation.

Tune in to learn:

What led Mathew to seeking an SEO agency for help
What you should have set up before contacting an agency for SEO assistance
The key things to look for when choosing an SEO agency
How important is it for you as a customer to know SEO terminology
"Red flag jargon" you should look out for
How you can participate in the ongoing process
The best way to know your money is being spent well
Alternate models: What they are and the benefits of each

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/how-agencies-can-suck-less/

Freebies:

International SEO: A beginner's guide with Nitin Manchanda (TECHIE) Jun 25, 2019

Show notes

Preparing your website for Global SEO domination

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business.Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a different country to where you're located then it might be the right time to think global.In this episode I'll be chatting with Nitin Manchanda - an International SEO expert, about everything we need to know to get our global SEO in tip top condition.

Tune in to learn: