The Recipe For SEO Success Show

Latest Episodes:

Grow Your Youtube Channel Through SEO with Tom Martin (TECHIE) Aug 18, 2020

Show notes

You gotta love YouTube

The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients.

Getting your lovely little face onto people's screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer.

Today we're talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo…

Tune in to learn:

Should everyone be on YouTube?
What the fundamentals of a successful YouTube channel are (the three C's of YouTube).
How to create a YouTube strategy based on Keyword research.
Optimizing your Titles, Tags, and descriptions based on Keyword research.
Improving your click-through rate.
Optimizing for watch time and session time.

2020 eCommerce SEO Trends You Can't Afford To Ignore with Mez Homayunfard (TECHIE) Aug 04, 2020

Show notes

Lure the SEO beasts your way with freshly optimised juice

Selling your products and services online can be tough.

Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors.

But don't fret!

I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game.

Tune in to learn:

How COVID-19 has changed eCommerce SEO
Why SEO is vital to any eCommerce site
How to optimise your images for prime SEO goodness
What new SEO trends have sprung up in 2020
How to come out on top for SEO ranking on Amazon
If content on our own site and on Etsy and Amazon is considered duplicate content
What automation through longtail and AI is, and how it can make a difference to your SEO strategy.

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/2020-ecommerce-seo-trends-you-cant-afford-to-ignore-techie/

Freebies:

Your Brand SERP is Your New Business Card with Jason Barnard (NEWBIE) Jul 21, 2020

Show notes

Scrubbing up your Brand SERP to make a good impression

In this tech-crazed day and age, we often Google first, and ask questions later. When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it. And we want to know NOW.

But more importantly, we want to know the brand behind the product or service. The who behind the what.

And of course, being found for who you are will always be easier than being found for what we do. And that's where improving your BRAND SERPS can help.

Today I'm chatting with Jason Barnard to find out how you can make your brand SERP as sexy and alluring as a porch light is to a moth.

Tune in to learn:

What is a Brand SERP? Who searches exact match brand names?
What does Google display
Why using the default option isn't always best.
How to make your SERPs sexier.
How to use the insight gained from your results.
How the knowledge graph can improve your brand SERPs

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/your-brand-serp-is-your-new-business-card/

Freebies:

The five Cs of Personal Branding with Kat Elizabeth (NEWBIE) Jul 07, 2020

Show notes

Get your head in the game so you can maintain your brand integrity

Personal branding is scary. You don't want to step out from behind your brand. And if you do, you have questions.

How much do you need to share? How personal is a personal brand? Do you need a brand for your business and for you? And does it really make a difference to the bottom line? We'll find out all this and more on today's episode

Tune in to learn:

Why Clarity is the first step towards building a personal brand
What role Confidence plays in your messaging
Whether Consistency is really important
How to measure the results of your personal branding
What are the downsides of personal branding
What are the positives of personal branding

Useful resources

The Personal Branding Project

Head to episode notes: https://therecipeforseosuccess.com/the-five-cs-of-personal-branding-with-kat-elizabeth-newbie/

Freebies:

Reality SEO: How Rudo Makuyana is dipping her toe in the digital marketing pond (REALITY) Jun 23, 2020

Show notes

Or how to market a podiatry business

In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand.

These shorter episodes will include practical DOABLE advice and tips from people just like you.

Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony!

Useful resources

Google my Business

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-how-rudo-makuyana-is-dipping-her-toe-in-the-digital-marketing-pond/

Freebies:

Schema Secrets Revealed with Shay Ohayon (NEWBIE) Jun 09, 2020

Show notes

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights

It's that time again. SCHEMA TIME.

Yes, we're here for another soiree with Schema.

You're a little familiar with it at this point. You've eyed each-other across the room. You've heard your peers mention "markup'' in hushed, worried tones.

It's time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.

I know many of us put Schema in the too hard basket, but no more, I have a very special guest who's here to make schema as easy as falling off a greasy log.

Even for the technically challenged.

Ready? Let's get stuck in.

Tune in to learn:

What is Schema, and why is it important?
How to check for pre-existing schema on your website
How schema factors into Google rankings
How to effectively use Schema.org
Why you should be linking schemas, and how to do it
Do it yourself - how to build schema, and how to fix common problems as they arise

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/schema-secrets-revealed-with-shay-ohayon/

Freebies:

10 small biz digital marketing mistakes – and how to avoid them with Louisa Dahl (NEWBIE) May 27, 2020

Show notes

Tool free SEO for the budget conscious

When it comes to running your own business we have to wear so many different berets.

We have to be accountants, project managers, salespeople, and digital marketers.

And it's a tough gig.

So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle.

Floundering, wasting money, getting ripped off, missing the basics.

So today I'm chatting with Louisa Dahl from Interactive Minds about Digital Marketing and we're going to share the top mistake we see every day and how to avoid them.

Tune in to learn:

Why metrics matter
Why you need to know your peeps
How a lack of business confidence could be affecting your digital marketing
Why knowing your numbers is vital
Why relationships count
How to understand yourself and your brand
How to market yourself without arrogance

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/10-small-biz-digital-marketing-mistakes-and-how-to-avoid-them-with-louisa-dahl-newbie/

Freebies:

Reality SEO: Anu Sawhney: Learning to stand on your SEO feet (REALITY) May 13, 2020

Show notes

Learning sparkly digital marketing skills

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast.

Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs.

Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO.

This week I'm talking to Anu Sawhney, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Anu runs a successful online jewellery store called Bidiliia, and today we're going to chat through challenges of Shopify SEO, writing killer eCommerce product descriptions, brand building, and how to make customers feel loved.

Useful resources

Bidiliia Website

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anu-sawhney-learning-to-stand-on-your-seo-feet/

Freebies:

Reality SEO: Marko Wittich: The Secrets of Shopify Success (REALITY) Apr 21, 2020

Show notes

How Campfire Treats become top dog in Google

In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand

These shorter episodes will include practical DOABLE advice and tips from people just like you.

This week we're talking to Marko Wittich, who runs a Shopify website for his business Campfire Treats. I'll admit it, Marco is one of my star students, he put so much work into the course, turned up to every coaching call and asked oodles of questions.

And guess what? It paid off.

Get ready to be blown away by his amazing results.

Useful resources

Google Search Console

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-marko-wittich-the-secrets-of-shopify-success/

Freebies:

How to do SEO without the fancy tools with Saijo George (NEWBIE) Apr 15, 2020

Show notes

Tool free SEO for the budget conscious

One of the hardest things about DIY SEO is affording all the tools.

We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands.

On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you're a solo business person.

But what if there was a way to do DIY SEO without spending all that cash.

Today we're talking about how to do your SEO without the fancy tools.

Tune in to learn:

We will look at how to use the browser and the built-in dev tools to get some SEO work done: