The Recipe For SEO Success Show

Latest Episodes:

How To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE)How To Analyse SEO Data and Create SEO Reports with Supermetrics with Anna Shutko (NEWBIE) Jun 08, 2021

Show notes

Boost your marketing strategy with the right SEO data

Grappling the Google SEO beast takes time and effort, I know.

Once we've started our journey we need to check our progress and build on our success.

Measuring progress means we usually check loads of data and all the data lives in different places.]

You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke.

Then we have to spend ages trying to make sense of it all.

Before we know it, we're down the SEO data rabbit hole. Or if you're like me, you give up and go and fiddle with Instagram instead.

So imagine if there was a tool that could pull all your relevant SEO data into one place.

A tool that allowed you to see all the information you need to know quickly and easily.

You'd finally have the SEO superpowers you need to make useful, strategic decisions about your marketing efforts.

Well, that tool exists and today we are talking about it.

Get ready!

Tune in to learn:

Why SEO data is important to your business
Which core metrics you should be looking at
Which SEO tools will give you the data you need
How to create a strategic Google Search Console SEO report
How Supermetrics can save you time, make better business decisions so you can focus on the right stuff
How to set up with Supermetrics, and what kind of reports it delivers
How useful running Google Ads alongside your SEO strategy is
Anna's tip for analysing your SEO data and making good marketing decisions

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/how-to-analyse-seo-data-and-create-seo-reports-with-supermetrics-with-anna-shutko/

Freebies:

WordPress Websites: Sidestepping the Common Mistakes with Tony Cosentino (TECHIE) May 25, 2021

Show notes

WordPress websites and SEO mistakes that sap your Google juice.

Do you have a website?

Congratulations.

Give yourself a little pat on the bottom. You could already be on Google's radar.

Maybe.

Because building a website is one thing, but building an SEO-friendly website is quite another.

Today I'm talking about WordPress websites and avoidable SEO mistakes I often see.

Mistakes that kill your flow of Google juice and ruin your customer karma.

I'll take you through what to avoid, how to fix past errors, and how to ensure you have a good flow of Google love to your site.

Tune in to learn:

What is WordPress and why is it awesome?
The most common mistakes we see with WordPress websites
How to fix those SEO errors
WordPress themes that help avoid mistakes
Things to know about Gutenberg and WordPress
More about WordPress website technical audits and support

Useful Resources

How to set up an SEO-friendly WordPress site
Recipe for SEO Success Course
SiteGround – Web hosting
WP Engine – WordPress hosting
Kinsta – WordPress hosting
Divi – WordPress Themes
Yoast – SEO Plugin
Gutenberg – Plugin
TinyPNG – Image smusher

Head to episode notes: https://therecipeforseosuccess.com/wordpress-websites-sidestepping-the-common-mistakes-with-tony-cosentino/

Freebies:

Shopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett May 11, 2021

Show notes

Common mistakes that will drag down your conversions

So perhaps you're a new business considering taking the plunge into the Shopify pool.

Or maybe you've taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch.

And no matter what you're selling – whether it's fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers.

So today I'll be chatting with my favourite Shopify pro, Kerri Bennett, and we'll be covering the top ten mistakes people make on Shopify and how you can avoid them.

Tune in to learn:

What Shopify is
The importance of choosing the right theme
Why your theme needs to be mobile-friendly
What benefits Shopify has over WordPress
How to navigate the app store
Why you should be putting more attention into your collection pages
How many H1's are the right amount.
What steps you should be taking for SEO
Why bigger isn't necessarily better with your images
When you should upgrade your theme version.
How to preserve your theme before adding new apps or changes.

Useful Resources

Judge.me – Product reviews
Recipe for SEO Success Course
SEO-friendly product description template
GTmetrix – Website performance monitoring tool
Pingdom – Website performance monitoring tool
Lighthouse – Chrome extension
JSON-LD for SEO – Shopify App

Head to episode notes: https://therecipeforseosuccess.com/shopify-seo-top-10-mistakes-to-avoid-with-kerri-bennett/

Freebies:

TikTok for Business (and the Reels alternative) with Dawn Lewis (NEWBIE) Apr 27, 2021

Show notes

Using short, snappy videos to your advantage

Tik Tok. It's the widely talked about short-form video sharing platform.

Most think it's for bright young things, who can dance about and skateboard off high things.

While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day.

It's also hugely powerful for business.

IF… you know what you're doing.

Today we're straying from the SEO path to talk Tik Tok and how you can use this to your advantage.

Tune in to learn:

Tiktok: What it is, and how it can help your business
What makes Tiktok unique from other video-sharing platforms
How secure Tiktok is, and alternatives (eg. Reels)
How to get started making your first TikTok
Advice for getting your videos seen
How product and service based businesses can appeal to their audiences

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/tiktok-for-business-and-the-reels-alternative-with-dawn-lewis/

Freebies:

SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) Apr 13, 2021

Show notes

SEO Traffic Projection for eCommerce Websites

Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug?

No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns?

How are you going to forecast results?

So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results.

But today I'm talking to one of the SEO greats about how to use human ingenuity, apps, and insight to foresee the traffic your SEO efforts will bring to your website.

Tune in to learn:

What SEO forecasting means
Where to start when planning an eCommerce SEO campaign.
The two main ways to increase your site traffic.
Tips to get more clicks on existing results with Click Through Rate (CTR) Optimisation.
How you can project CTR-based traffic increases.
How you can project future financial gain, and which tools can help.
How seasonality can affect your projections.
The differences between projecting for service-based businesses and eCommerce businesses.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/seo-forecasting-how-to-predict-and-plan-the-future/

Freebies:

Dissecting the Search Engine Results Page with Alan Bleiweiss (NEWBIE) Mar 30, 2021

Show notes

What shows up in the results, and why

Ah those pesky Search Engine Results Pages, they seem to change every single day.

And working out what is what can be incredibly confusing for the newbie, and even the oldbie.

Today we're going to take you through it. Step by step. Element by element.

We'll name them, explain them and tell you how to optimise for them.

By the end of this episode, you'll be a SERP Pro!

Tune in to learn:

Which factors impact personalisation.
The increase in ads on Google.
Different Snippet types and how to nab them.
What the local pack is and how it's influenced by user location.
What the knowledge graph panel is,
Which searches spawn a knowledge graph panel
Alan's tips for creating a combo with your title tag, meta description, and URL that drive ranking and click-through.

Head to episode notes: https://therecipeforseosuccess.com/dissecting-the-search-engine-results-page-with-alan-bleiweiss/

Freebies:

Clubhouse: The Ultimate Guide (NEWBIE) Mar 16, 2021

Show notes

How to get started, not get stuck in and how to turn it to your digital marketing advantage.

Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing.

Because of course, they all help improve your SEO.

This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block.

Clubhouse.

Some of you may already have dipped your toe in the Clubhouse pond, only to discover it's full of willy-waving 7-figure entrepreneurs, and heart-centred coaches talking about authentic brands.

Some of you might have discovered amazing new connections and chums to banish the loneliness.

Or perhaps you think it's a social media app too far and really can't be arsed. Or you're on Android and just have to wait.

But in this episode, I'm going to give you the ultimate guide to Clubhouse.

How to get started, how not to let it take over your life, and how to turn it to your digital marketing advantage.

Tune in to learn:

What is Clubhouse?
The language and etiquette of the platform
How to get started
How to write your bio
How to moderate a room
How to start a club and moderate a room
Who to follow
How to improve your Clubhouse confidence
How to use Clubhouse to build your brand

Useful links

Head to episode notes: https://therecipeforseosuccess.com/clubhouse-the-ultimate-guide/

Freebies:

Confessions of an SEO Agency founder with Alex Cleanthous (NEWBIE) Mar 02, 2021

Show notes

Getting the low-down on SEO service providers

In the world of digital marketing, there are oodles of people promoting their SEO services.

Some promise overnight, top-ranking results like a bad pimple-cream ad. "One-time application, the results will shock you!"

If it sounds too good to be true, it probably is.

Some will tell you what you want to hear, with the hope that you won't actually look into the results too closely.

So how do you find a solid, trustworthy SEO Agency? How much SEO knowledge should you have before hiring one?

Today I'm going straight to the source to get the inside scoop from a real, live founder of an SEO agency.

Tune in to learn:

What services SEO agencies provide
How Alex went from an SEO newbie to founder of a digital growth consultancy.
Common misconceptions about SEO agencies
How competitive the world of SEO Agencies is
What to look for in a reputable agency
Red flags to avoid in SEO services providers

Useful resources

Head to episode notes: https://therecipeforseosuccess.com/confessions-of-an-seo-agency-founder-with-alex-cleanthous/

Freebies:

Reality SEO: Gavin Hodgins: How I fiddled with my Digital Marketing rudder in 2020 (REALITY) Feb 16, 2021

Show notes

Navigating stormy business seas, and the importance of coming back to port

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing.

Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans

Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things.

This week I'm talking to Gavin Hodgins, a Recipe course graduate and member of my mentoring community, the Digital Masterchefs.

Gavin runs FloatPac and Floating Solar, and prides himself on being the kind of CEO that gets involved in every level of operations.

Today we're talking about Gavin's ongoing relationship with digital marketing, the highs, the lows, and how he's kept the passion alive all these years.

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-gavin-hodgins-how-i-fiddled-with-my-digital-marketing-rudder-in-2020/

Freebies:

BONUS EP: What happens if Google leaves Australia? Feb 14, 2021

Show notes

Spreading your digital marketing eggs across multiple baskets

Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie.

Google is so far saying no, you want us to pay? We'll go away.

So what would happen if Google left Australia?

In today's bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and news websites, and how this affects every business online, including yours.

Tune in to learn:

Why news sites are unhappy with Google
Why Google might pull their services from Australia, and what will happen if they do
Why you should do more for your site than just SEO
Why you should diversify your digital marketing across different platforms
Why you need to build brand recognition by getting your brand seen and heard across the web
Why having back-up marketing strategies is vital

Useful links

Head to episode notes: https://therecipeforseosuccess.com/bonus-ep-what-happens-if-google-leaves-australia/

Freebies:

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