The Recipe For SEO Success Show

Latest Episodes:

Reality SEO: Norelle Hentschel: Turning search queries into traffic-driving content Jul 12, 2022

Show notes

Making informed keyword choices for my shopfront business

Hearing great SEO advice is one thing but is it actually doable?

I started the reality SEO episodes to illustrate how the teachings here and in my course, really impact small businesses.

You can hear the truth direct from real SEO beast's mouths.

Like Norelle Hentschel, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and an avid herbalist.

We'll talk about how Norelle was able to give her online naturopathy a healthy dose of SEO, and the challenges she's faced along the way.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-norelle-hentschel-turning-search-queries-into-traffic-driving-content/

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Develop better content by going beyond the avatar with Shan Morrison (NEWBIE) Jun 28, 2022

Show notes

Get creative in your marketing strategy

Are you content with your content?

I'd say that most of us aren't.

And yet we know that great content is the key to building a brand, creating trust, and becoming well known for what we do.

But there are so many options.

Should we be creating blog posts, guesting on podcasts, creative videos, dancing on reels, or going live? How can we be everywhere?

And yes I know we'd all love to go viral, but if you tuned into my episode with Mr. Rand Fishkin, you'll know that going viral is about as useful as something very unuseful - if it isn't relevant to what you offer.

So how do we direct online attention to our business in a meaningful way with good, relevant content?

Well, today I'm talking to Shannon Morrison to get all the answers on how to build authority online with smashing content marketing tactics.

Tune in to learn:

Is content marketing still king?
How to get your foundations right to create good content
What an audience avatar is
How important audience avatars are in marketing these days
Four factors of content consumption, and how to leverage them to your advantage
Which platforms best deliver content marketing
Shannon's top content marketing tip

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/develop-better-content-by-going-beyond-the-avatar-with-shan-morrison-newbie/

Freebies:

SEO Copywriting Basics - Clever Copy Chats (Teaser) Jun 21, 2022

Show notes

Check out my new podcast, Clever Copy Chats for some in-depth SEO Copywriting knowledge.

Whenever I'm in a copywriting group I see the same comments.

"SEO ruins conversational copy." "SEO ruins conversion copy." "You don't need to use keywords any more. Google will work it out." "SEO copy is boring copy."

(Heavy sigh)

These kinds of comments show a fundamental misunderstanding of what SEO copywriting is and how it works.

And these copywriters who think that Google will magically work out where to rank you no matter what you write on the page, well they're either naïve or just plain lazy.

If anything great SEO copywriting is even more important now than it's ever been.

I'm going to get back to basics and give you an overview of the important elements in SEO Copywriting, and a few tips on how to please humans and Google too.

Listen to the episode now.

Reality SEO: Anthea Digby-Smith: Taking the time to revitalise my local SEO Jun 14, 2022

Show notes

Filling the appointment books by showing up in local searches

From feedback, I find the Reality Episodes are a crowd favourite.

Yes, it's great hearing from super-duper SEO and marketing experts, but what about the real humans chipping away at marketing goals, trying to woo Google, slippery up their funnel, and smash their socials?

Is all this advice actually doable?

Well, today I'm chatting with Anthea Digby-Smith, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a hairdresser extraordinaire.

We'll talk about how Anthea was able to give her online haircare business a total SEO makeover, and the challenges she's faced along the way.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-anthea-digby-smith-taking-the-time-to-revitalise-my-local-seo/

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Why isn't my site indexed? Site crawlability troubleshooting with Gaston Riera (NEWBIE) May 31, 2022

Show notes

Stopping your site from slipping through the cracks

You've built a beautiful site. Your mum loves it. You've even paid your developer for a super SEO package. So everything should be right, right?

But for some reason when you Google yourself nothing's coming up, Or maybe just a measly page or two. And you have no idea why.

Or perhaps you're pumping out content on your blog and for some reason, it's still not getting indexed as fast as you would like.

This week we're talking all about crawling and indexing. How to check, how to fix and the best tips for making sure your content is as findable as a findable thing.

Tune in to learn:

What it means for your site to be crawled and indexed
How to find out that your site isn't getting indexed
What is a sitemap, what is a robots.txt
What is crawl budget
Crawlability vs Indexability: Why Google doesn't automatically index your site after crawling every page
Common issues that prevent site pages from being indexed
Gaston's recommended tactics to get your site indexed
How to troubleshoot indexing for a small website
How large sites differ, and how best to approach indexing
The difference between LATAM sites and English-speaking western countries (USA/UK/AU)
Gaston's go-to tools to get your site indexed

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/why-isnt-my-site-indexed-site-crawlability-troubleshooting-with-gaston-riera-newbie/

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New podcast: Clever Copy Chats Podcast May 30, 2022

Show notes

Hurrah back in the land of copy podcasts. It's been a while. So let me tell you what my new podcast is all about. I know. I know. There are a gazillion copywriting podcasts out there.

I've made a few hundred or so episodes myself, but honestly, most leave me wanting. They're all so dry, so earnest, so teachy. All mega famous copywriters dispensing blobs of copy knowledge down from their lofty plinths. Most of the folk interviewed aren't even copywriters anymore, they've moved on to being course creators and moguls. So I wanted to create a podcast that gets back to the sticky, awkward, gloriousness of being a day today copywriter.

The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day.

So come with me on a journey through colons and interrobangs.

Through client Zooms and last-minute amends, we'll have some laughs and learn a thing or two along the way.

Grab a coffee and join me on Clever Copy Chat.

SEO got you the lead: Now what? with Russell Pearson (NEWBIE) May 17, 2022

Show notes

Turning those well-earned clicks into cash

Okay so you've listened to all the episodes of the Recipe for SEO Success podcast, you've done my fabulous courses, and put in the hard SEO hours.

The Google beast finally understands who you are and the traffic is pouring in.

But how do you turn casual browsers into sales? How do you move people from your page to a purchase?

Today we're talking about how to turn SEO juice into sweet sales nectar.

How to turn cold chips into hot potatoes.

SEO got you this far, what next?

Tune in to learn:

Three quick things to think about for your homepage once people have been lured over from the SERPS
How to introduce your brand quickly and easily to people searching for what you do
How to connect with people who know you from social platforms/your brand
Top 3 tips to make those eCommerce sales
Russell's top tips for converting customers to your services-based business
What is a SMART offer
Sales calls - Have they been replaced by strong branding, really schmick marketing, funnels, and sales page, or is there still a place for them

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/seo-got-you-the-lead-now-what-with-russell-pearson/

Freebies:

Human to human marketing with Jenn Donovan (NEWBIE) Apr 28, 2022

Show notes

Appealing to the humanity of the masses

Have you noticed that your buying choices are often not defined by price or even product features but by how you feel about a brand?

We want to buy from brands that we feel have values that are aligned with our own, but to do this, brands need to market intelligently and emotionally.

They need to appeal to our humanness.

So how do we do this? It might seem relatively straightforward if you're a one-human band, but what about larger businesses? How do we show up as real humans in everything we do, how much is too much, and when is caring sharing, oversharing?

Today we're going to chat about the best ways to show up online as glorious human beans and make genuine connections with your audience.

Tune in to learn:

What human to human marketing is
Human to human marketing done well: examples of individual and larger brands doing it right
How to show your brand values online
How to overcome your fear of being more open with your audience
3 simple tactics to humanise your brand
How to differentiate yourself from everyone else
Human to human marketing fails: What to avoid
Jenn's top tip for H2H marketing

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/human-to-human-marketing-with-jenn-donovan-newbie/

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Keyword research: Myth-busting and back to basics with Joh Kohler (NEWBIE) Apr 19, 2022

Show notes

Peeling the fiction away from fact to help Google find you

Keywords, we've covered them before and we'll cover them again.

Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used.

Especially on low-grade SEO copywriting courses (shh, naming no names).

These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description.

But with Google's improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won't help you get found.

So today we're going to bust some myths, refresh some memories and get back to the basics of keyword research.

Tune in to learn:

Who's responsible for researching keywords: the client, the copywriter, or the SEO agency
What to do once you have your list of keywords
What role search intent plays in your choice of keyword
Why there is no one "perfect keyword"
When to start assigning your keywords to posts, pages and products
Keyword myths: Why you shouldn't use the same keyword for every page
How service-based business keyword usage differs from keyword usages for eCommerce businesses
How to find investigation and informational keywords
How effective blogging is for keyword ranking
Joh's favourite keyword tools
Joh's number one tip for keyword research

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/keyword-research-myth-busting-and-back-to-basics-with-joh-kohler-newbie/

Freebies:

REALITY SEO: Jude Love: How I went from SEO-curious to SEO-confident Apr 05, 2022

Show notes

Niching, knowing your audience & personal branding

In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast, and Digital Marketing.

I get all sorts passing through my slippery funnel of courses and resources: marketing professionals, copywriters, e-commerce owners, web developers, and real business humans.

Today we're talking to Jude Love, a former student of The Recipe for SEO Success Show, a member of The Digital Masterchefs, and an absolute personal branding beast.

Useful Resources

Head to episode notes: https://therecipeforseosuccess.com/reality-seo-jude-love-how-i-went-from-seo-curious-to-seo-confident/

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