The Recipe For SEO Success Show

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The Top 10 SEO changes in 2022: what did you miss? With Cyrus Shepherd (NEWBIE) Nov 29, 2022

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How SEO has changed this year and what you should do about it

It's been a busy year in SEO land.And Google has been experimenting as always.And if you're a normal human, and not glued to Twitter every living minute of the day, you might find it hard to keep up with it all.So I've asked one of our most popular guests to come back on the show and give us the low down on what's what in SEO in 2022.The big moves.The little tweaks.The things you can ignore and the things you better jump right on.

This is a short, snappy wrap-up of everything you need to know about Search Engine Optimisation before you head into your festive flop period and face a brave new year.

Tune in to learn:

Kate and Cyrus's thoughts on the top 10 changes in SEO this year:

Improvements to Google Search Console
Google not indexing less important pages
More videos
Greater emphasis on visual search
Mobile SERP changes: Site Name and Favicon in results, shorter titles on mobile
Spam Update (auto-generated content)
Universal Analytics > GA4
Changes to Google My Business > Google Business Profile
Product Review Update
Helpful Content Update

Where SEO is heading for 2023

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How to build a successful SEO Agency with Darren Jamieson (NEWBIE) Nov 15, 2022

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Scaling up from being an SEO freelance consultant

Okay so perhaps you're an SEO freelancer.Working job to job, helping clients on a small scale.But you have big dreams.You'd love to run your very own SEO agency.But the thought of setting it up and managing all the ins and outs leaves you cold.

The risk is huge and let's be honest, SEO agencies often don't have the best reputation out there! So how do you overcome all this and make your agency honest, legitimate and profitable? Today we're going to answer all this and more.

Tune in to learn:

How running an SEO agency differs from being a freelance SEO consultant
Darren's tips for starting your own SEO agency
Common mistakes to avoid
Why so many agencies get a bad wrap, and how to improve your reputation
Big changes in SEO - what has happened in the past, and what's coming up in the future
Darren's top DIY SEO tip

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Yoast for Shopify: a beginners guide with Marieke van de Rakt (NEWBIE) Nov 01, 2022

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How to Yoastify your shop

If you're even vaguely into SEO and haven't heard of Yoast, then I'm guessing you have been living under a rock.

But for those that don't know, Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google.

It also gives you the tools to bring your content to the highest standards of SEO and overall readability.

It's my favourite SEO tool which I use on all my sites and recommend in my course The Recipe for SEO success.

And yes I've tried all the other tools, but I find that Yoast works best with other plugins and its SEO copywriting features are just awesome.

But one big fat bummer was always that I couldn't recommend Yoast to my Shopify students, who now make up nearly 50% of my course takers.

They had to struggle on, using dodgy apps or hand coding.

But all that has changed.

Yoast has just launched a Shopify version of their famous WordPress plugin and today I'm delighted to be chatting to Marieke van de Rakt all about its features, upcoming developments and how to get the best out of the app.

Tune in to learn:

What Yoast is
Why Yoast launched an SEO app for Shopify
Core features of the Yoast SEO app
How it helps deal with duplicate content
How to start off with Yoast SEO
What kind of support is available
Marieke's top SEO tip

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Using Content Clusters To Boost Your SEO with Marion Leadbetter (NEWBIE) Oct 18, 2022

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How organising your content can keep customers coming back

Have you heard about content clusters?

They're all about strategic internal linking.

Creating little groups of content around a key topic.

You create a pillar page and link to and from it, offering multiple internal links to keep readers entertained, educated and on your site.

Benefits include more organised content, less overlap and more authority on a given topic and increased content production speed.

Sounds good right?

But where do you start?

And if your existing content is currently the blog equivalent of a hoarders boudoir, how do you organise your content into clusters?

Today we'll answer these questions and many more.

Tune in to learn:

What content clusters are
What the benefits of using content clusters are
How to choose your cluster topics
Must-haves for your content clusters
Common mistakes to avoid
How to measure the effectiveness of content clusters, and where you can gather these metrics
How Google's recent content update impacts content clusters
What to do if you already have a blog packed with content
Marion's top content cluster tip

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Mobile SEO with Cindy Krum (TECHIE) Oct 04, 2022

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Keeping up in the rankings by being mobile-friendly

Did you know that half of all website traffic worldwide comes from mobile? I hope when you hear that you'll understand how important it is to listen to this week's episode.

Google has been pushing mobile-first indexing for the past few years. It rolled out the first mobile-first index in 2018 but more recently announced mobile-first indexing for the whole web.

So what does this mean for your little website? Well if your site isn't fully optimised for mobile searches, it's about time you got with the program.

In today's episode, we're going to share what mobile SEO is, best practices and top tips on how to ensure your site looks tickety boo on any device.

Tune in to learn

What Mobile SEO is
How Google classifies mobile
Why mobile SEO is so critical
Easy ways to check if your site is mobile-friendly
How to optimise your site correctly
How to improve the user experience of your site on mobile
How keyword research differs for mobiles
What you need to know about the latest mobile-first indexing update
Cindy's top mobile SEO tip

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Google Helpful Content Update: What NOT to do with James Welch (NEWBIE) Sep 20, 2022

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What Google's latest update really means

Recently Google announced its Helpful Content update. And as per usual, the interwebs got their knickers in a twist.

SEO agencies sending emails to copywriters telling them to stop using keywords.

Business brands frantically worrying that they were going to get a penalty after stuffing their sites with useless space-filling guff in their blogs.But I tend not to freak out about these things.I like to wait and see.

And today we'll be chatting through what Google really wants to see when it talks about Helpful Content.The dos.The do nots.And the do not panics.

Tune in to learn:

Google Helpful Content update:

What the purpose of the update is
What has changed
What hasn't changed

3 things you SHOULDN'T be doing
How sites are being impacted by the update
What mistakes SEO agencies are making with content
James's top content creation tips

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Reality SEO: Estelle Oliveri: Why Amazon is not the enemy of eCommerce Sep 06, 2022

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Finding the right keywords to rise above the competition

By now you've gobbled up a lot of SEO advice.

But is it really all doable?

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I'll be talking to a former student of the Recipe For SEO Success Course, and eCommerce extraordinaire, Estelle Oliveri.

We'll chat about how Estelle got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.

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Reality SEO: WordPress SEO tips with Rachel Amies Aug 23, 2022

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Enriching web dev and copy services with SEO

Hearing great SEO advice is one thing but is it actually doable?

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Like Rachel Amies, a former student of the Recipe For SEO Success Course, a member of the Digital Masterchefs, and a cat-pun enthusiast.

We'll talk about how Rachel took her web design and digital marketing to the next level with SEO, and the challenges she's faced along the way.

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Influencer marketing: why it's all about relations with Marina Garbuio (NEWBIE) Aug 09, 2022

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Expanding your audience reach with the right voice

Influencer marketing.

Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind. Your product lying next to them on said rock.

And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment?

Today we'll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business.

Tune in to learn:

What influencer marketing is, and when it became a thing
The positives of influencer marketing
Which types of businesses can benefit from influencer marketing
How to find the right fit for your business
How to approach an influencer the right way
What kind of return on investment (ROI) you should expect from engaging an influencer
What measures to have in place to ensure you don't get burned
Marina's top marketing tip

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SEO that lasts: Solid strategies that stand the test of time with Alizée Baudez (NEWBIE) Jul 26, 2022

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Staying strong during the ebb and flow of SEO

Bonjour mon petite SEO beasts.

Today we're talking about longevity in SEO.

These days everyone is looking for a quick fix, fast engagement, the dopamine hit of an easy like.

But the truth is that solid SEO strategy takes time.

As I like to say, SEO is for life, not just for Christmas.

It can take a long time to get the needle moving, undo previous bad work and build up authority.

But once you get your SEO firing, the results last a very long time.

I have posts I wrote back in 2009 that still deliver consistent traffic to my site.

And my SEO has weathered the storm for 13 years, through a gazillion algorithm updates, with very little movement.

Our friend Rand Fishkin refers to SEO as a heavy flywheel; difficult to get started, but once it's going, not so much effort is required.

So today I'm chatting with Alizée about how we ensure our SEO strategy is built for the long term and how to resist reacting to every little change.

Tune in to learn:

Core SEO pillars and principles that have remained unchanged
How long it will take to get results from your SEO strategy
Keywords: should you update them constantly or stick with the same ones
What your long-term keyword strategy should be
How to react when a new competitor moves above you in the rankings
Milestone changes in SEO in the last three years
Updates in SEO that you should be aware of
How iteration factors into a solid SEO strategy
Alizée's top two tactics to try out today

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Head to episode notes: https://therecipeforseosuccess.com/seo-that-lasts-solid-strategies-that-stand-the-test-of-time-with-alizee-baudez-newbie/

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