The Recipe For SEO Success Show

Latest Episodes:

4 most common website issues (TOON TIP) Nov 07, 2023

Show notes

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.

Today we're going to be talking about the 4 most common website issues I see every day.

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REALITY SEO: Elisha de Jonge: Getting Google on board with my rebrand Oct 24, 2023

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Embracing techy SEO to get found online

Getting SEO advice is one thing, but how much of it is really doable for the average business human?

In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses.

Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge.

We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.

Useful resources:

SEO META in 1 CLICK

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How much should SEO cost? (TOON TIP) Oct 10, 2023

Show notes

Today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.

Today we're going to be talking about how much should SEO cost?

Freebies:

Being green online with Ray Pastoors (NEWBIE) Sep 19, 2023

Show notes

Now here's me thinking that being online means I'm pretty green.

My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.

And I never use my printer, not because I'm green but because I can't hook it up to my computer properly.

But today's guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint.

Tune in to learn:

What it means to be green online
How your digital footprint is connected to your carbon footprint
How climate change is being affected by websites, apps and email
Common practices online that are more harmful than helpful to the environment
What steps you can take to reduce your carbon footprint
Why hosting is a big issue when it comes to being green
How True Green® can help reduce energy output
What to focus on when choosing a hosting platform

Useful resources:

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6 ecommerce SEO questions answered (TOON TIP) Sep 05, 2023

Show notes

So today is a tip episode, no guest to interview, just little old me.

My tips, my advice.

These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.

Today I'm answering questions about ecommerce SEO.

Freebies:

Google Search Console 101 with Sodiq Ajala (Newbie) Aug 22, 2023

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Setting up a website is not a one-off process.

In many ways, it's like having a plant.

Building your website and optimising it to be found is like setting up the nutrient-rich soil.

Hitting publish for the first time is like planting a seed.

Now you just sit back and see what happens right?

No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.

You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there.

So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life.

Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low.

Tune in to learn:

What Google Search Console is
Two metrics to focus on when you're getting started
What Sodiq thinks of Search Console Insights
Where to start looking when your traffic is way down
More advanced ways to use Google Search Console
Sodiq's tips for getting acquainted with Google Search Console

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How to improve your local SEO (TOON TIP) Aug 08, 2023

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Need a speedy SEO Fix?

These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free.

Today I'll be giving you some top tips on Local SEO.

Freebies:

Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE) Jul 11, 2023

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Showing Google you've got the goods

Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't get me started on that checkout experience. Well, today we're honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.

Tune in to learn

The three main differences between service-based business SEO and ecommerce SEO
How small businesses should build out the primary nav structure
Two ways to start driving more relevant traffic to your ecommerce site today
How to avoid the duplicate content issue with collection and product pages
How to do keyword research for collection pages and product pages
How to improve time on site and key information you should add to encourage customers through to the sale
How to stand out in the SERPS against the bigger brands
Optimising your product pages - where to start
Why generative AI isn't going to doom ecommerce stores
The importance of your brand story, and taking consumers on a journey with your brand

Useful resources

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Why I'm sick of shitty SEO agencies (RANT) Jun 20, 2023

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Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why.

So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed.

Ready? Let's go.

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What the eff are entities in SEO? with Nik Ranger (NEWBIE) Jun 06, 2023

Show notes

Understanding how Google classifies context.

The Google beast has come a long way since 10 blue links, doorway pages and exact match domains.

But what's changed the most is probably how we consider and use keywords.

At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words.

And this, my friends, is what we mean when we talk about entity-based SEO.

Tune in to learn:

Today we'll cover: