The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

SEO without Backlink outreach with Nik Ranger (NEWBIE) Mar 25, 2025

Show notes

If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself.

But one of the biggest struggles for people doing DIY SEO is building backlinks.

That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap.

That's because building quality backlinks takes a big amount of time. You've got to build the relationship, you've got to get the good content out there and even then it can take a while for those links to flow through.

But today I've got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building?

Sponsor love:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Tune in to learn:

What a backlink is, and what it does
How you can still compete with competitors that invest heavily in backlinks
How small local businesses can create great content that organically gets shared online
How to assess what kind of content Google is prioritising in your niche or industry
How using Google Analytics can show you how people engage with your website
Why click-through rate is important to focus on

Useful resources:

Head to episode notes

Freebies:

Marketing my bookshop (TOON TIP) Mar 18, 2025

Show notes

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of hard work.

SPONSOR LOVE:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Listen to all the tip episodes

Freebies:

How to show up better in local search results with Greg Gifford (NEWBIE) Mar 11, 2025

Show notes

Connecting with community and promoting yourself

Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop.

But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore?

Today I'm chatting with a Local SEO expert about the latest advice, so stay Tooned.

Tune in to learn:

What local SEO is, and how it differs from normal organic SEO
How search intent and local results work
How to appear on the local pack
Why your Google Business Profile is so important
How to appear in the top three of the map pack
Why the Q&A section of your Google Business Profile is so powerful
How to manage negative reviews
How local link building differs from regular link building.
How to connect more within your community to raise awareness of your business

SPONSOR LOVE:

Ready to uncover what's really holding your website back from Google Glory?

Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing.

Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel.

Useful resources:

Head to episode notes

Freebies:

How long does it really take for SEO to work? (TOON TIP) Mar 04, 2025

Show notes

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both?

Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in.

Listen to all the tip episodes

Freebies:

Women in SEO with Georgia Tan (NEWBIE) Feb 25, 2025

Show notes

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards).

Today's guest is passionate about amplifying women's voices in SEO, and even has an upcoming event I'll be speaking at. Let's get into it.

Tune in to learn:

When Georgia got started in SEO
What made Georgia want to focus on building a strong SEO community for women
What has changed over the last few years in the SEO industry
How men can help support women in SEO
Who will be speaking at the Breaking Barriers IWD event
What Georgia's community do to support each other and make online marketing life easier
What one area you should pay more attention to in your SEO

Useful resources:

Breaking Barriers Event: IWD Women in Digital Marketing

Head to episode notes

Freebies:

Understanding E.E.A.T. (TOON TIP) Feb 18, 2025

Show notes

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).

Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand experience, demonstrate depth of knowledge, cite reliable sources, and establish a brand as a leader in its space. Kate also stressed the importance of transparency and strong signals in terms of reviews and testimonials.

Listen to all the tip episodes

Freebies:

How to rank in Google AI Overviews (TOON TIP) Jan 28, 2025

Show notes

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement?

Listen to all the tip episodes

Freebies:

Ecommerce SEO in 2025 with Louis Smith (NEWBIE) Jan 23, 2025

Show notes

Keeping your customers click-happy

What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce.

What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out.

Tune in to learn:

What has changed in ecommerce over the last year
What technical aspects you should learn
What Google Shopping is
How Google Merchant Center works
Common UX mistakes ecommerce sites are making
What differences you can make to product descriptions for voice search
How AI is changing ecommerce business processes
How Louis keeps up with all the changes in ecommerce
Louis's number-one tip for ecommerce owners

Useful resources:

Head to episode notes

Freebies:

How to use ChatGPT for SEO (TOON TIP) Jan 14, 2025

Show notes

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT.

Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate 'human-like', and yes, I'm doing air fingers when I say human-like, text based on the input it receives.

It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you some examples of how you can use it, say some prompts that might be helpful.

Listen to all the tip episodes

Useful links:

Magai

Freebies:

SEO Predictions for 2025 with Brogan Renshaw (NEWBIE) Jan 07, 2025

Show notes

What's important to Google this year

So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I'm back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I'm joined by one of my favourite SEO's to talk through our predictions for the coming year.

Tune in to learn:

Why it's important to focus on UX (user experience) friendly sites
Why Google AI summaries are here to stay
Why SEO needs to become a multi-channel approach
Why we need to move beyond keywords and focus on user intent behind queries
Why everyone (including SEO pros) needs to work on building up their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)
Why video content is so important
Why we should focus on collaboration instead of creation
Why AI content is going to increase
How building communities can lead to potential customers
How you can use AI agents to streamline SEO processes