The Recipe For SEO Success Show

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**The Recipe For SEO Success Show**

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust.
Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:
-Optimisation tips and techniques
-The latest SEO news and updates
-Real life SEO case studies and critiques
-Focus on different aspects of SEO from link building and local to ecommerce and engagement.

Latest Episodes:

Core Web Vitals: A speedy summary (TOON TIP) May 16, 2023

Show notes

I've started a new style of episode.

I've had an amazing run of interviewing other humans but often you don't hear that much from me.

My tips, my advice.

So I thought I'd start sharing that with you.

After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.

Today I'll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.

Useful Resources:

Freebies:

Improving website user experience with Kevin Indig (NEWBIE) May 02, 2023

Show notes

Leaving your audience satisfied with every click

So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg for a fancy pants design, you've even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site.

But you've noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. 'What went wrong?' you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b. Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read.

Or the buttons have grey copy on a grey background. User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today.

Tune in to learn:

User experience: what it is, and how it differs from accessibility
How to measure user satisfaction
Why engagement is so important to SEO
Which good engagement metrics to focus on
The pros and cons of heat mapping tools
Kevin's best heat mapping tool recommendations
Which GA4 reports you should focus on
How marketers should approach SEO content in 2023, compared to 2013
Kevin's number one tip to improve user experience

Useful resources:

Head to episode notes

Freebies:

Why does Google change things all the time? (TOON TIP) Apr 18, 2023

Show notes

A complete history of algorithm updates (and why they matter)

Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner.

But the truth is most of the updates don't impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I'll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.

Tune in to learn:

What is an algorithm?
Why are all the updates named crazy things?
The biggest updates you need to know about
Why Google changes things all the time
Bonus: top tips on how to use pop-ups on your website.

Useful Resources:

Freebies:

10 basic SEO mistakes you're probably making with Brendan Kelso (NEWBIE) Apr 04, 2023

Show notes

Brendan Kelso and Kate Toon get back to basics

It's time to get back to basics.

If you're a regular listener to the podcast you'll know we dive deep each episode into a different SEO challenge and adventure.

But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.

Because the truth is it's often not bleeding edge SEO that makes the difference in this market, but ensuring you've ticked off all the essentials.

So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.

Tune in to learn:

Easy site changes that make all the difference
SEO basics that most people forget
Why Google My Business should be a priority
Why it's not the cutting-edge things that matter

And so much more.

Useful resources:

Head to episode notes

Freebies:

More Traffic, More Money: Building beautiful backlinks with Alan Silvestri (NEWBIE) Mar 14, 2023

Show notes

Building quality backlinks and promoting your content

I know, I know, backlinks are well-trodden ground, we've covered them before and we'll likely cover them again.

Because still after all this time, debate rages about whether backlinks really do make a difference to you ability to rank.

Google encourages us to earn, not buy links.

SEOs tell us to focus on quality not quantity.

We dutifully keep our backlink profiles clean, disavowing on a regular basis.

But is any of this working?

And if the black hat tactics don't work (PBNs, comment spam and the rest) why do so many SEO types still do them?

Today we're getting back to basics on backlinks and it's a refresher that's definitely worth your ear time.

Tune in to learn:

Do backlinks matter to Google?
If backlinks from social media have any impact or authority
Where to start setting up your first 3 backlinks
How to recognise good backlinks
How to recognise the red flags
How content promotion ties in with link-building
Ranking locally - what effect local backlinks will have
Alan's favourite tools to track backlinks
Dodgy backlinks - are disavows worth it?
Alan's top backlink tip

Useful resources:

Head to episode notes

Freebies:

Should I target zero-volume keywords? (TOON TIP) Feb 28, 2023

Show notes

I've started a new style of episode.

I've had an amazing run of interviewing other humans but often you don't hear that much from me.

My tips, my advice.

So I thought I'd start sharing that with you.

After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.

Today I'll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?

Freebies:

International SEO: best practices with Julia-Carolin Zeng (NEWBIE) Feb 14, 2023

Show notes

Taking your brand global

While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases.

And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international.

But if you're looking to create an international website, what do you need to consider?

In this episode we'll focus on the three big tasks:

1. International-friendly URLS - or country targeting

2. Language tags - language targeting

3. Ranking in the different countries.

As well as discussing a bundle of other tips and tactics.

So, if you're ready to take your brand global, this is the episode for you.

Tune in to learn:

How to choose an internationally-friendly brand name
Which is best moving from local to global: Top level domains, sub domains or subdirectories
How to avoid duplicate content issues across multiple sites
Best practices for language targeting.
What to consider across different cultures when writing content
Best ways to handle keyword research and backlinks for international variations of your site
Top tips for using Google Analytics and Google search console
How important it is to host your international sites on a local hosting site

Useful Resources:

The Guide to International SEO - Just getting acquainted with international SEO? Start here.
The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO.
International SEO – Google Technical Support

Head to episode notes

Freebies:

ChatGPT: Friend or Foe? (LEARN) Jan 31, 2023

Show notes

Taking on AI as an asset, not a threat

Everyone is talking about ChatGPT.

My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool.

(Everyone is an instant expert on LinkedIn).

To some it's the best thing since sliced bread.

To others, it's the end of the content marketing world as we know it.

I mean, haven't these people watched The Terminator movies, don't they know how it all ends?

So today I'm going to give you my low down.

What is ChatGPT?

What can it do?

Why all the fuss?

I'll take you through the challenges, the positives, what's coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool

It's time to embrace the robots people. Let's get stuck in.

Tune in to learn:

What ChatGPT is
Why everyone is talking about ChatGPT
Why your job isn't being taken by robots
How to use AI tools as an asset
The limitations in using ChatGPT
What's coming down the line

Useful resources:

Head to episode notes

Freebies:

Time is money: Speedy sites with Jono Alderson (NEWBIE) Jan 24, 2023

Show notes

How to increase your site's speed, performance, and quality

There's one thing that never gets old when it comes to SEO.

And that's speed.

I'd argue it's one of the most important technical factors.

A slow site isn't going to please anyone, not least the Google beast.

So, in this episode we're going to revisit the basics.

What's the ideal load time
What makes sites slow
What tools can you use to test
What's the impact of Core web vitals
And how the heck do you speed up your site?

It also features one of my all-time favourite guests, so I'm pretty darn excited.

Buckle your Google belts people, we're about to get speedy!

Tune in to Learn:

Why site speed is so important
Factors that impact your site performance
How Google uses Core Web Vitals to look at your site
Why mobile is so much harder than desktop
How to improve the quality of your site
Jono's top SEO tip

Useful Resources:

Head to episode notes

Freebies:

Google SEO in 2023: Q&A with John Mueller (NEWBIE) Jan 10, 2023

Show notes

Learning how the cogs turn behind the Google machine

Wouldn't it be wonderful to actually talk to Google?

To ask them all the questions you've ever wanted to ask?

To find out why they do what they do.

Why they keep fiddling.

What they have coming up.

Imagine how great that would be.

Well, imagine no more, for today we have John Mueller, head of Google Search Relations, on the pod.

We've spoken to John before in my first season on Episode 15: Ask Google: Q&A with John Mueller, Episode 29: Mobile First with John Mueller, and Episode 30: GOOGLE Q&A with John Mueller.

And today, to kick off our pod in 2023 we have his ear again.

Hurrah.

Tune in to learn: