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The Profitable Tradie Podcast — Business
The Profitable Tradie Podcast

If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.

Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.

We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)

We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.

This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.

👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.

This podcast uses the following third-party services for analysis:

Podtrac – https://analytics.podtrac.com/privacy-policy-gdrp

Copyright: © Copyright 2022 Tony Fraser-Jones

Latest Episodes:

Why our teams don't like change & how to get them onboard. Jul 14, 2023

Show notes

Ever struggled to get your guys to fill out their paperwork?

To them it’s just an extra step on the job which they can’t be bothered doing.

To you it’s crucial for making sure you can invoice the job.

It’s a simple step, but sometimes it feels like pulling teeth and despite reminding them over and over again they still don’t do it.

The thing is, there’s a lot more going on under the surface that we can’t see and that’s why they don’t change their bad habits.

This episode covers an approach that’s been tweaked and refined with our members over the years.

This will make change easier to carry out and will help it stick.

Plus it will help you understand why your team can be so resistant.

More often than not they don’t even know that they’re doing it.

Because they're stuck in old ways, or don’t completely understand the change itself, let alone the reason for doing it.

Sometimes as business owners we're not that best at explaining it.

So if communication has a tendency to cause you some problems, you're gonna love this approach.

We know you've done your research and thought things through, it would be nice if your team thought the same way.

But they don't.

So let’s change that.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

The ‘unfreeze, change, refreeze’ approach
End any resistance to change from your team
How to get commitment out of your team
An ability to change or improve processes and behaviors without your team going back to old ways

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Understanding Marketing Lag: Unlock a consistent work stream Jul 07, 2023

Show notes

If you do any marketing or are planning too anytime soon, this is important.

It’s called the marketing lag problem.

Understanding this problem will help you get to grips with the time between marketing for a job.

And actually getting paid for that job.

You know what causes the time gap, or “lag”.

Then you’ll be able to get the most out of your marketing.

Giving yourself the ability to generate a consistent stream of work.

No matter what your work type is.

If you’re getting this wrong marketing will just feel like a useless overhead.

But marketing is a really powerful tool if you get it working FOR you.

However, it's like lots of things in business, it’s not ‘one size fits all’.

The approach will be different depending on your type of work.

In this training you’ll get a rundown on what to consider when creating your marketing system.

Plus who you should turn to for some marketing capacity.

Let’s get into it…

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

The ability to generate a consistent stream of work
4 different examples of reasons for lag
Introduction to creating a marketing system
The best place to look for marketing capacity in your business

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

7 Deadly Cashflow Mistakes to Avoid Jun 30, 2023

Show notes

Do you have an accounts receivable process?

If you answered no, there’s bad news for you…

Because that’s the second thing on this list of cashflow mistakes to avoid.

The other 6 are covered in the episode.

Almost every business will encounter problems that are a result of poor cashflow at some stage.

And absolutely every business could be better at managing cashflow.

It’s really important because as a business, getting this wrong is basically oxygen deprivation.

You can’t pay your bills and your business dies.

Yes, that’s the extreme end of the scale…

But the problems are just as bad at the other end.

Getting this wrong could mean your margin is slipping through your fingers every time you finish a job.

Without you really knowing it’s happening, or why.

It’s a sickening feeling realizing there are holes where you’re literally leaking profit.

Thinking about how long it’s been that way, and how much you’ve lost already.

Let this be your sign to see where you stand.

Plugging the gaps is often simple.

But the simple changes in behavior will have a massive impact.

Whether that’s for your business, as it becomes easier to pay bills or invest back into the business.

Or for you, as you find it easier to sleep at night because you know where the money’s going, and that it's not disappearing.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

An understanding of the ‘cash gap’
Mindset and strategy for success when collecting debt
Processes you can launch into your business to improve cashflow
Peace of mind that your cashflow isn’t being effected if you can check off each mistake on the list

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Mistakes I've made in business Jun 23, 2023

Show notes

Back when Tony was a kid, he was helping his dad on the family farm.

He was out with his brother helping their dad move livestock.

They were told to go down the hill to help move the temporary fence.

Tony’s brother was just in front of him, walking confidently.

Until disaster struck.

His brother slipped and hit the ground harder than a roofer using socks as work boots.

His back was painted head to toe in mud.

Wanna know what Tony did?

Once he stopped laughing his ass off...

He walked off to the side of where his brother had slipped and cautiously made his way down the hill.

Keeping his back clean and dry.

That right there is the value of learning from other's mistakes.

Tony admits he’s not perfect, he’s made mistakes, and is sure you’ve made a fair few yourself.

And like him, you’ve learned from them.

That way you don’t make them again in the future.

So, Tony thought he’d share some of the mistakes he’s made in business.

All in the hopes you can learn from them and don’t make them yourself.

Let’s get into it…

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Learn from some business mistakes without having to make them yourself
How to avoid burn out
What to do to avoid your team losing respect for you
A strategy for getting results without micromanaging

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Is THIS The Cheapest and Easiest Way To Get More Jobs? Jun 16, 2023

Show notes

We actually did a training on this strategy for our members, and it booked 273 jobs in 30 minutes…

You’ve got a phone, right?

It’s hard to live without one.

There are undoubtedly times where you wish you didn’t have one.

But today your gonna be glad you do…

Because it’s the only thing you need to be able to use this sales strategy.

Making it a super cheap and easy way to get more jobs.

It’s a simple numbers game.

Phil and I will cover how to do it and share the script with you in the training.

Let’s get into it…

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Cheap, Easy, and Quick way to get more jobs
A strategy for plugging gaps in the schedule when they are cancellations
Confidence to grow and hire knowing you can keep your team busy
Scipt you can follow so you know exactly what to say

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How much should you charge? Jun 09, 2023

Show notes

Do you ever talk yourself up and down when pricing work?

Thinking “will they accept this if I charge this much?"

This leads to undercharging what you’re worth (or charging from your own pocket).

It’s tricky though because if you need the work, risking charging what your worth can feel scary.

The thing is, there's a 4 step system that means you can not only increase the amount of quotes you win, but you can do it at a higher price.

It’ll require you to adjust your sales process, but you’ll wish you did this years ago.

Let's get into it...

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

Stop yourself from pricing out of your own pocket
4 step system to increase the number of bids/quotes you win
Confidence to charge what you're worth
Increase your prices

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Interview with Tim & Dylan Jun 02, 2023

Show notes

Remember when you were an apprentice…

Trying to learn how to do something.

You sat there staring at the workbook for an hour and a half.

And after that you still felt like you had no idea how to do it.

Then you’d go to site and the boss would have you shadow one of the older guys.

They’d talk you through how they did that job as they carried it out in front of you.

After 30 minutes you felt so much more confident that you could do that job.

Seeing how someone else does it, is a far easier way to learn for most trades people…

That’s why we’ve been interviewing some of our most successful members.

So you can hear from them how they’ve done it.

This chat is with Tim and Dylan.

What is it you’ll be learning from them…

Building a 7 figure business
Tripling monthly revenue
Hiring to offload tasks
Structuring a successful partnership
Using culture to create a team that is engaged and accountable
Using systems to control and weaponize your numbers

There’s something in here for everyone.

Let's get into it...

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

The tools used to 3x revenue and improve profitability
How to hire and develop staff so they can take on more responsibility
How to structure a successful partnership
Using culture to drive team engaged and accountability improve retention
Using systems to control and weaponize your numbers

LINKS MENTIONED IN THIS EPISODE:

Book a FREE 15-minute call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

The Four Killer Sales Questions May 26, 2023

Show notes

Sales isn’t just something you do, it’s a whole profession.

There’s lots of techniques and tricks you can use to fine tune your selling.

Here’s one you can use straight away.

It’s called the Four Sales Questions.

They’ll help you...

Spend less time pricing work just for someone to say no
Win you more jobs
Have more control when selling
Spend less time on the phone with tire kickers

There will always be people who waste your time, but these questions will help you weed them out quicker.

Question 3, ‘What’s important for you with this project’ helps you understand what they’re looking for.

You can use it to line up what's important to them with how your business can solve their exact problem, showing you’re the right team for the job.

If they say, “to get the job done fast”, you know you’ll need to be organized, and they’ll be sensitive to delays.

Then you can explain how your job checklists and well trained crew get things right the first time so jobs get finished quicker.

If they say, “we want something that’ll be reliable”, you know to offer the higher end products, and that they’ll be less sensitive to price.

Then you can tell them about your product guarantees and how standards are enforced with your team.

That’s just a few of the ways the question helps your sales process.

The other 3 questions are all covered in this training.

Let’s get into it.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

4 Sales Questions to use straight away that will win you more jobs
Spend less time being messed around by tire kickers
Have more control when you’re selling
Better understanding of your customers needs to deliver a higher quality service

LINKS MENTIONED IN THIS EPISODE:

Book a discovery call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Create Accountability, Stop Spoon Feeding May 19, 2023

Show notes

How many of your days are full of disruptions?

With you getting pulled in each and every direction by everyone needing something different.

Your time is chewed up by your team not dealing with things on their own.

It seems like they won’t even wipe their own rearend without asking you how to do it…

And getting your express permission to do.

Sure, some of your guys might not be that confident or switched on.

But that shouldn’t just let them off the hook when you can still avoid those muck arounds.

All you need to do is create accountability.

It sounds like hard work, but if you’ve got a plan to follow it’s a lot simpler.

We can’t come in and get your guys to take some accountability in their work.

But we can give you a system to do it yourself.

Let’s get into it.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

The 4 key parts to creating accountability in your team
Improved performance and productivity from your team
Understanding the two accountability reasons and how it effects the winners on your team
A higher standard of behavior from your team
Creation of a better environment for development of leaders

LINKS MENTIONED IN THIS EPISODE:

Book a discovery call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Business Partnerships - How to make them work + what to avoid... May 12, 2023

Show notes

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

The 5 reasons you should go into a partnership
3 parternship situations that will end in disaster
How to set up a partnership in your business so it doesn't go wrong
How to keep your power and control when working with a partner

Partnerships are a slippery slope.

But there doesn’t seem to be much of a middle ground.

When done right they make business so much easier.

But when you get them wrong it’s a total nightmare.

And they don't teach you how to get it right when you're learning a trade or on the job.

The secret?

It's all about knowing how to navigate the ups and downs of partnerships.

And mastering the do's and don’ts that determine whether your partnership succeeds or not.

As business coaches we’ve seen plenty of partnership prosper, and plenty end in tears.

So we put all the learnings together into this training, it digs deep into the world of business partnerships and reveals the secrets to making them prosper.

Let’s get into it.

LINKS MENTIONED IN THIS EPISODE:

Book a discovery call to learn what coaching could do for you business
Join our FREE private community of trades business owners in our Facebook group
Subscribe to our YouTube Channel
Get a copy of the Profitable Tradie book

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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