The Game with Alex Hormozi

Latest Episodes:

This Email Strategy Made Over $2,400,000 [STEAL IT] | Spotify Video Exclusive Jul 11, 2024

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"Make more offers, make more money." In this episode, Alex (@AlexHormozi) shares a case study breakdown of an email campaign that was run for one of Acquisition.com's portfolio companies. It brought in $2.4M in almost pure profit from a week long campaign.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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You Need to Understand this if You Want Your Business to Scale | Ep 716 Jul 10, 2024

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"If you want to build an asset that makes you generationally wealthy, this is for you." In this episode, Alex (@AlexHormozi) shares that for most businesses that he's started and worked with, there's a core value driver that must be understood in order to truly scale. And if the entrepreneur does NOT work on this and instead gets distracted on other problems, they won't grow as quickly.

Timestamps:

(5:30) - What Business?

(7:50) - Supplement Example

(9:30) - Paired Incentives

(15:00) - What is solving the problem worth?

(16:00) - The Woman in the Red Dress

(20:00) - Every Business Has Shit

(26:30) - Marry Your Business

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This Simple Productivity System Made Me $100 Million | Ep 715 Jul 08, 2024

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"Understanding the difference between the two kinds of work has been the biggest unlock in my life." In this episode, Alex (@AlexHormozi) defines "Maker" vs "Manager" work, why they matter for leverage, how teams can build more awareness and intentionality around them, and ultimately how putting this system into practice can make you a lot more money.

Special shoutout to Paul Graham who wrote a piece on this concept 14 years ago.

Timestamps:

(1:35) - The Manager

(3:15) - The Maker

(8:03) - The Maker/Manager Conflict

(16:11) - The 3-Pronged Approach

(16:36) - The Solution: Managers (Step 1)

(17:41) - The Solution: Managers (Step 2)

(18:33) - The Solution: Managers (Step 3)

(19:50) - The Solution: Makers (Step 1)

(21:09) - The Solution: Makers (Step 2)

(25:33) - The Solution: Makers (Step 3)

(26:06) - The Solution: Makers (Step 4)

(27:20) - The Solution: Organizations (Step 1)

(30:44) - Alex’s Calendar

(35:54) - The Solution: Organizations (Step 2)

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Stop Trying to Get Rich. Get Better | Ep 714 Jul 05, 2024

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"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?

Timestamps:

(00:31) Business Owners All Ask This Question

(01:36) Building Back To Front

(2:05) The Business You Don't Want to Be In

(4:03) How To Actually Get To $1m Per Month

(6:23) My Friend’s Business

(11:12) What The Biggest Businesses Avoid

(15:24) Keeping Your Promises

(19:56) What Metrics You MUST Understand

(24:07) Nobody Thinks

(28:47) Break Stuff Move Fast

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13 Years of Marketing Advice in 85 Mins | Ep 713 Jul 04, 2024

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"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.

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Why You Should Document Your Business Mistakes | Ep 712 Jul 01, 2024

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"I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.

Timestamps:

(0:52) An Interesting Thing Happened...

(4:15) Small Business Owners Have This Problem

(10:00) What I Learned From ALAN

(13:25) How this helps with Content

(17:39) Biggest Meta-Lesson

(20:03)Document Everything Publicly

(26:24) Bonus Q&A

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9 Things Top Sales People Do Differently | Ep 711 Jun 28, 2024

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"The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

Timestamps:

(00:39) - Maximise Hours (#1)

(2:53) - Pull Up Calls (#2)

(5:47) - The 2 Sop’s (#3)

(6:40) - BAM FAM (#4)

(10:18) - Multiply Your Leads (#5)

(12:50) - Pre-Call Prep (#6)

(16:16) - Take Notes (#7)

(17:17) - Talk Less Sell More (#8)

(22:13) - Breathe The Script (#9)

(26:10) - Kill The Zombies (#10)

(34:03) - Ask Hard Questions (#11)

(36:55) - Ask Again (#12)

(41:17) - See Everything As A Skill (#13)

(42:07) - Kill For Sport (#14)

(44:47) - Track Data (#15)

(49:23) - Never Blame Circumstances (#16)

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7 Obscenely Easy Ways to Get New Customers This Week | Ep 710 Jun 26, 2024

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"These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

Timestamps:

(00:23) Ask customers who else they know after a sale

(7:54) Offer a discount to customers in exchange for introductions

(10:28) Offer more free services

(11:07) Offer them money

(12:52) Referral at success

(15:02) Handwritten card

(17:28) "Spouse program"

(18:41) BONUS!

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Are You Being Insulting Without Realizing It? | Ep 709 Jun 24, 2024

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"Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

Timestamps:

(0:44) Life changing concept

(2:06) How do you give feedback without being insulting?

(4:30) Mock critique conversation

(7:10) Real story of someone who became an *sshole

(13:45) How this can make organizations stronger

(16:41) Closing remarks

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Maybe You're Not Good Enough (Yet) | Ep 708 Jun 21, 2024

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In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

Timestamps:

(0:40) Examples of "needing to get better"

(3:17) It might not be because of bias

(4:35) Examples from when I needed to get better

(8:17) Get honest with yourself

(15:58) "What would it take?"

(21:30) Beat your victim mentality away

(22:00) Closing remarks

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