The Game with Alex Hormozi

Latest Episodes:

Listen to These 23 mins Before You Try to Sell Anything | Ep 725 Aug 02, 2024

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"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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GENIUS Strategy To Make Everyone Want to Buy Your Stuff | Ep 724 Jul 31, 2024

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"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions.

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I Discovered the Easiest Business To Make $1,000,000 A Year | Ep 723 Jul 26, 2024

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"The reason why this thing is really fast is the same reason why it's not going to make you a billionaire" In this episode, Alex (@AlexHormozi) He breaks down the pros and cons of the education or coaching business, how quickly it can scale, but the roadblocks to scale that it's likely to run into along the way.

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4 Problems Every Business Needs to Solve to Survive | Ep 722 Jul 24, 2024

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"You have to learn to say no to people who are not the ideal customer" In this episode, Alex (@AlexHormozi) covers the 4 most common problems that business owners need to solve in order to break through to high levels of scale. You're going to hear definitions, examples, and tactical solutions for each that will help you get to wherever your business is right now to where you want it to go.

Timestamps:

(00:08) - Problem #1

(4:20) - Problem #2

(12:50) - Problem #3

(19:40) - Problem #4

(29:30) - Bonus Problem

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How to (Legally) Destroy Your Competition | Ep 721 Jul 22, 2024

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"You only need ONE of these for your business to get absolutely massive." In this episode, Alex (@AlexHormozi) shares 9 ways to legally acquire market share from your competition and dominate your industry. No matter what kind of business you have; service, e-commerce, SaaS, or other; something here will be applicable to help you acquire more customers and keep them for longer.

Timestamps:

(00:39) - Network effects

(03:46) - Exclusive control over a resource or technology

(06:52) - Government regulations and licensing

(09:44) - Economies of scale

(12:12) - Vertical integration

(15:35) - Strong brand identity

(17:42) - Strategic pricing

(21:24) - Exclusive contracts w/ 3 different parties

(25:09) - Huge capital requirements

(27:24) - Intellectual property

(30:56) - Acquisitions and mergers

(35:51) - Innovative business models

(40:03) - Control over distribution channels

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If You're Broke, What Business Do You Start? | Spotify Video Exclusive Jul 20, 2024

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"You don't need to get this perfect the first time." In this episode, Alex (@AlexHormozi) walks you through a step by step process for starting your first business or launching a new offer.

You'll learn how to

clarify who you're selling
understand what to sell them
how you'll sell it
and a bonus tip for getting your first 5 customers

Timestamps

(00:41) Step 1

(04:41) Step 2

(11:57) Step 3

(13:34) Step 4

(17:52) Step 5

(19:36) Bonus

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The Number That Will Scale Your Business More Than Anything Else | Ep 720 Jul 19, 2024

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"When you finally crack this, you will have license to print money for as long as you possibly can." In this episode, Alex (@AlexHormozi) breaks down the LTV:CAC ratio and why understanding it is such a fundamental aspect to your business's growth. It's one of the key numbers Acquisition.com looks into when evaluating investment opportunities because it captures the core economic engine of the business more than almost anything else.

You'll learn

Why It matters
How to improve LTV
How to improve CAC
How it will make you tons of money and scale predictably

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Why Most Businesses Owners Are Stuck | Ep 719 Jul 17, 2024

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"...Once I realize that, this is where my work begins. In this episode, Alex (@AlexHormozi) explores the idea that many business owners (including him in the early days) don't have clarity as what the core problem or constraint to tackle in their business is. But once this is unlocked you can create generational wealth.

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13 Years of Brutally Honest Business Advice in 90 Mins | Ep 718 Jul 15, 2024

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"There’s a reason Tesla started at the top." In this episode, Alex (@AlexHormozi) compresses his most brutally honest advice from 13 years of business. These come from experiences selling 9 companies and scaling the Acquisition.com portfolio to $250M+ in annual revenue. You’ll get insights on sales, pricing, business models, people, and the infinite game of entrepreneurship.

Timestamps:

(00:00:13) Sell to rich people until you have the money to sell to everyone else.

(00:08:57) You lack priorities, not information.

(00:22:56) Things are hard because your team isn’t as good as you think they are. Your standards are too low.

(00:26:57) Lots of rules mean you have dumb people.

(00:36:25) If you want to get bigger, get better.

(00:43:50) You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn.

(00:52:18) A brand takes a long time to build but is the most valuable thing you can own.

(01:02:29) You need to know the inputs and outputs of your money-making system.

(01:10:17) Stop looking for hacks.

(01:17:39) The best people cost more but make way more than they cost.

(01:22:26) The big, obvious thing is the problem, not the hundred other things.

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Most Business Owners Have a Focus Problem | Ep 717 Jul 12, 2024

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"Your lack of ability to make decisions will kill you." In this episode, which was originally delivered to an audience at an Acquisition.com Scaling Workshop, Alex (@AlexHormozi) shares a lesson that he's had to learn repeatedly - focus. A lack of ability to focus is the Kryptonite to many entrepreneurs, and chasing shiny objects will keep your business smaller than almost anything else. Paradoxically, leaning into new opportunities is what got many first time entrepreneurs their first success, but focus is what will take you to $10M, $100M, and beyond.

Timestamps:

(0:09) My Business Backstory / How I Learned The Importance of Focus

(2:40) You Have To Learn To Say “No” / My Definition of Focus / What Focus Means / What Is Focus?

(3:42) Justine Musk Quote

(4:25) $B Opportunities

(5:22) Steve Jobs Quote / The Juicy “No’s”

(7:02) The Greatest Superpower of Entrepreneurs / Volume Negates Luck / The Perfect Clay Pot

(10:05) The Perfect Competitor

(11:15) Why Do We (I) Say “Yes”?

(13:02) Fighting The Same Boss

(14:51) Hiring My First Sales Director

(17:06) Why I Document My Journey