The Game with Alex Hormozi

Latest Episodes:

Nobody Knows You Exist. Advertise More | Ep 734 Aug 23, 2024

Show notes

"Your audience needs to be reminded more than they need to be taught." In this episode, Alex (@AlexHormozi) dives into frameworks and stories about effective advertising for any size of business: how much to advertise when you're getting started, how it can take you to $1M a year, and how to think about the organizational structure of sales & marketing beyond $1M a year.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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8 Ad Strategies for 8 Different Businesses | Ep 733 Aug 21, 2024

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"Here's what each of these businesses should do to make more money with paid ads." In this episode, Alex (@AlexHormozi) takes you behind the curtain to a private event Q&A where he answered any and all questions on paid ads. In these questions, the smallest business by annual revenue was about $600k a year and the biggest was over $10M, so no matter what size your business is you should find a golden nugget to improve your creative, campaigns, and ROAS.

Timestamps:

(00:21)Dental Recruiting - How Do I Start Marketing

(01:43) Acupuncture - How to Start

(04:19) Fitness coach/podcast - Brand Consciousness

(07:56) Virtual Assistant Business - How To Start Ads

(11:28) Solar - Things Are Working, how to improve 7+ ROAS

(13:04) Assisted Living - Facebook, Youtube 20:1 ROAS

(14:04) Executive Health - Scale + Compliance

(15:16) Roofing PPC - Expand in Local Market

(17:27) Real Estate - ROAS & Trust are Down

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Brutally Honest Business Advice about People Management | Ep 732 Aug 19, 2024

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"Every business needs three big functional leaders. Acquisition... delivery... and operations (keeping everyone out of prison)." In this episode, Alex (@AlexHormozi) shares thoughts on key leaders in your business, how to find them, hire them, and have hard conversations with them.

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How to Unf*ck Your Business | Ep 731 Aug 16, 2024

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"Most small businesses don't grow as fast as they could because they spend their time working on the wrong things." In this episode, which is an excerpt from an audience Q&A, Alex (@AlexHormozi) simplifies what most businesses are doing wrong in and the 4 key levers to pull to fix things.

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Stop Making So Many Promises, Show More Proof | Ep 730 Aug 15, 2024

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"The guy with 1000 testimonials will get more customers." In this episode, Alex (@AlexHormozi) talks about how much proof of your product or service will drive sales. He breaks down a checklist for good proof to optimize formats, structure, and volume of your testimonials

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10x Growth In Your Business Is Closer Than You Think | Ep 729 Aug 12, 2024

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"Why can't we 10x what we're currently doing?" In this episode, Alex (@AlexHormozi) simplifies the path to growth; doing more of what works rather than getting distracted chasing shiny objects. He also shares a brutally honest truth about all seasons of business (growth, stagnation, decline) - they're all stressful, and that's ok.

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How to Make More Profit Than 99% of Businesses | Spotify Video Exclusive Aug 10, 2024

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"Optimizing pricing has a 6x stronger increase on profitability than getting more customers." In this episode, Alex (@AlexHormozi) explains just how powerful a lever on your business increasing prices can be. It's one of the most frequent interventions we do in a portfolio company to improve profits, and one that you should consider as well.

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Got Business Problems? Just Talk to Your Customers | Ep 728 Aug 09, 2024

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"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketing, product experience, and more.

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A Tactical Guide to Make (And Keep) Your First $100,000 | Ep 727 Aug 07, 2024

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"You have to check out your ego. Your ego's gone for this. You don't care about what other people think." In this episode, Alex (@AlexHormozi) explains a step by step process to make and keep your first $100,000, if that's a goal you're striving for in your current season

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Starting a Business Will Lose You Friends... And That's Ok | Ep 726 Aug 05, 2024

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"You have to like your goals more than you like your friends." In this episode, Alex (@AlexHormozi) talks about the "lonely chapter" - the awkward, transitional period where you don't really fit in with your old social circle as you adjust to the demands of starting a new business. It's not something to fear, it's something to expect and go through anyways.

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