The Game with Alex Hormozi

Latest Episodes:

The Power of Your Offer | Ep 7 Jul 13, 2017

Show notes

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.

(1:42) - Satisfaction guarantees are effective; be confident in quality.

(2:45) - Results-based guarantees with qualifiers for entry offers.

(4:05) - Double your money-back guarantee is bold/attention-grabbing.

(5:20) - Guarantee helps close sales; few people will take it.

(5:42) - Utilize guarantees in marketing materials and equip sales team.

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Amazing Execution | Ep 6 Jul 12, 2017

Show notes

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service.

Timestamps:

(3:01) - Provide detailed promotion support

(4:29) - Create meal plans with videos

(6:04) - Stronger sales from better execution

(7:37) - Believe in product value through improvement

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Marketing Agencies & Gym Owners | Ep 5 Jul 10, 2017

Show notes

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.

Timestamps:

(1:14) - Focus on one business for better success.

(2:45) - Avoid starting new businesses during struggles.

(4:29) - Unethical to sell services without achieving success.

(5:53) - Comparing it to bikini coach after competition.

(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.

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How To Make Money With A Gym [Listen to this First]| Ep 4 Jul 09, 2017

Show notes

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.

Timestamps:

(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.

(3:18) - Double signups or halve attrition for growth.

(4:57) - Retaining members leads to long-term growth.

(5:47) - Attrition offsets signups for gym growth.

(7:32) - Cut attrition for greater gym growth.

(9:12) - Warm traffic contributes to consistent revenue.

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Innovation in the Industry | Ep 3 Jul 05, 2017

Show notes

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.

Timestamps:

(1:43) - Early adoption and learning from other industries.

(3:37) - First mover advantage.

(4:50) - First adopters benefit most.

(6:01) - Experimentation drives gym success.

(7:43) - Exploit undervalued platforms to conquer the market.

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High Ticket Gym Ascension | Ep 2 Jul 04, 2017

Show notes

"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services.

Timestamps:

(0:39) - Low-end offers create buzz and supplement sales.

(1:32) - High-ticket offers maximize revenue with fewer clients.

(3:32) - Charge more for front-end services to recoup costs.

(5:32) - Shorter or longer programs work for high-ticket offers.

(8:34) - Different pricing levels increase revenue and differentiation.

(11:55) - Rotate offers to guide clients and avoid saturation.

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Gym Money Math | Ep 1 Jul 03, 2017

Show notes

"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach.

Timestamps:

(1:14) - LBO vs. MT breakdown

(2:50) - LBO leads to net loss; limited growth

(7:20) - Offer medium and high ticket front-end offers

(8:37) - Medium ticket offer: Spend $1,000, get 100 leads

(9:01) - Revenue per lead: $135 vs. $6.30 for LBO

(10:47) - Positive cash flow fuels budget growth

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