The Game with Alex Hormozi

Latest Episodes:

Speed is King | Ep 17 Aug 15, 2017

Show notes

"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:22) - Contact leads in 30 min for higher sales.

(2:43) - Quick response triples sales conversion rate.

(5:07) - 10 min for fast contact to payment.

(5:54) - Immediate response satisfies customer's need for speed.

(7:19) - Call leads immediately to increase chances.

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The Story of the Ham & Garlic | Ep 16 Aug 09, 2017

Show notes

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.

Timestamps:

(0:40) - Wrap what customers need with what they want for success.

(2:42) - Market your services with appealing offers to attract customers.

(5:16) - Meet customers where they're at and educate them to grow.

(7:21) - Offer entry-level services and ascend customers to higher levels.

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Do More For Your Customers | Ep 15 Aug 07, 2017

Show notes

"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, retain customers, and gain more referrals. By going above and beyond, small businesses can gain a competitive advantage in the marketplace and improve their overall success.

Timestamps:

(0:22) - Consider exceptional service for higher prices and retention.

(1:14) - Focus on amazing customer service to stand out.

(1:58) - Implement low-cost actions for above-and-beyond experiences.

(3:33) - Write personalized cards and show genuine care.

(4:51) - Track red flags, ask for feedback to improve retention.

(5:40) - Elevate customer service for competitive advantage, loyalty.

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5 Core Functions of A Business | Ep 14 Aug 02, 2017

Show notes

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.

Timestamps:

(0:13) - Lead generation is important in the business pipeline.

(0:45) - Follow lead gen, inquiry, and nurture sequence.

(1:26) - Craft a sales process and choreographed experience.

(1:42) - Focus on exceptional fulfillment for customer satisfaction.

(2:00) - Don't overlook ascension, reselling, and referrals for growth.

(2:48) - Upsell and retain customers for higher-priced programs.

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Stop Training Sessions | Ep 13 Jul 28, 2017

Show notes

“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successful gym business. He emphasizes the need to focus on marketing and sales, and to avoid getting caught up in time-intensive tasks such as training sessions and admin work.

Timestamps:

(0:48) - Outsource tasks to leverage time.

(2:57) - Continually replace yourself as an entrepreneur.

(5:02) - Learn marketing, don't rely on agencies.

(5:47) - Trainer skills ≠ running a successful gym.

(7:16) - Outsource training to focus on revenue.

(8:42) - Check case studies, join Gym Launch Secrets community.

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Mini Events for Referrals | Ep 12 Jul 24, 2017

Show notes

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.

Timestamps:

(0:51) - Exclusive events for referrals to drive significance and status.

(1:32) - Small events for top referrers create scarcity and status.

(3:12) - Referrals increase lifetime value and generate more referrals.

(4:15) - Host exclusive events to inspire and attract top clients.

(4:48) - Direct mail and personalized invitations for big events.

(5:32) - Treat best clients to exclusive retreats and leverage referrals.

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How To Sell To Broke People | Ep 11 Jul 21, 2017

Show notes

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.

Timestamps:

(1:32) - Challenge belief that broke people can't afford services.

(2:56) - Poor people's lack of money management benefits sales.

(3:32) - Everyone deserves equal chance to buy services.

(5:15) - Avoid self-sabotaging sales by giving equal opportunity.

(6:41) - Believe in leading broke individuals to abundance through program.

(7:32) - Be an equal opportunity salesman and genuinely help everyone.

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The Best Firing Script Ever | Ep 10 Jul 19, 2017

Show notes

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.

Timestamps:

(0:45) - Use a simple script for tough decisions

(1:43) - Align with vision, explain issues

(3:03) - Let go if they understand, else it's their problem

(3:43) - Remove cancerous employees to protect, foster growth

(4:59) - Focus on finding replacement, don't worry about customers

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Cost of Acquisition | Ep 9 Jul 17, 2017

Show notes

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.

Timestamps:

(0:43) - Maximize revenue with upsell sales pipeline.

(2:48) - Spend more on acquiring customers to win.

(4:48) - Charge more for better customer experience.

(6:17) - Understand customer acquisition costs to strengthen position.

(8:24) - Convert process for profitable marketing and lead optimization.

(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.

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Stop Branding | Ep 8 Jul 14, 2017

Show notes

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.

Timestamps:

(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.

(2:52) - Always offer with a deadline; provide clear instructions.

(3:43) - Avoid spending on branding; focus on measurable strategies.

(5:21) - Effective follow-up is crucial; measure results for profitability.

(7:32) - People need to understand the problem you solve.

(8:06) - Strong copy hooks, solves problems, and drives emotions.

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