The Game with Alex Hormozi

Latest Episodes:

Why better leads to bigger and why I tell people to close locations... ..and how to grow VERTICALLY not HORIZONTALLY | Ep 87 Nov 26, 2018

Show notes

"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of making one gym location successful rather than opening multiple locations to satisfy ego. He explains how holding off on opening a second location until the first location has consistently made $20,000 a month net for six months and has grown during that time can lead to better profits and success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - Owners lose focus and dilute efforts with expansion.

(3:25) - Simplifying and focus leads to better results.

(5:29) - Vertical growth can be more profitable than horizontal.

(6:54) - Prioritize making your gym better over expansion.

(9:09) - Shift to a profit-driven mindset for success.

(10:11) - Prioritize profit and success over influencer status.

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Why Being A High Growth Entrepreneur Can Be Lonely 😢 | Ep 86 Nov 22, 2018

Show notes

"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness that often comes with being an entrepreneur, particularly in the fitness industry. He explains how entrepreneurs are constantly growing and evolving, while most people remain stagnant, leading to a disconnect in relationships.

Timestamps:

(0:51) - People resist change, causing loneliness for entrepreneurs.

(3:46) - Most stay in comfort zones, avoid growth.

(5:32) - High-growth entrepreneurs constantly evolve, unlike most.

(7:13) - Loneliness ≠ being lonely, create an environment for help.

(9:32) - It's okay to grow at a different pace.

(11:00) - Don't force friendships, seek growth and new connections.

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The 6 Things Gym Profit Leaders Are Doing Right That You Might Not Be...🏆🏆🏆 | Ep 85 Nov 20, 2018

Show notes

"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.

Timestamps:

(0:56) - Pricing: Industry leaders charge $172, average gym charges $132.

(2:16) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.

(2:33) - Commissions: Industry leaders have double commissions, motivating trainers.

(4:06) - Marketplace: Industry leaders are in populated areas with competition.

(7:42) - Space Utilization: Industry leaders use half the space per customer.

(9:04) - Payroll: Industry leaders' payroll is half of laggards.

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How To Fan The Flame of Explosive Growth in Your Business | Ep 84 Oct 08, 2018

Show notes

"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the importance of owning your circumstances and identifying the skills you lack that may cause your business to not be successful.

Timestamps:

(2:04) - Winners control their fate, not victims.

(3:15) - Own your outcomes and circumstances.

(4:17) - Identify deficits as skills to develop.

(5:43) - Invest in yourself and coaching.

(7:42) - Successful owners teach others for scalable success.

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Why Talking To Your Customers Is Losing You Money (and how to fix this MASSIVE attention-suck) 🗣➡️👥➡️❌ | Ep 83 Oct 05, 2018

Show notes

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business.

Timestamps:

(0:49) - Temptation to check in with customers is a time-sucking habit.

(2:49) - Talking to customers without structure leads to cycles.

(3:31) - Strategies against self-sabotaging communication habits.

(7:00) - Avoid distractions, focus on important business tasks.

(8:25) - Owner should not handle issues delegated to team members.

(11:10) - Communicate clearly, avoid abusing access.

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How To Stack EFTs For Real...💰💰💰👆🏼👆🏼👆🏼 3 WAYS TO GROW YOUR RECURRING LIKE YOU MEAN IT #gymgrowthacking #notnattygyms #unnaturalgrowth | Ep 82 Oct 05, 2018

Show notes

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed.

Timestamps:

(1:03) - Two factors: referrals and signups determine growth potential.

(2:59) - Using the equation to predict gym capacity and future growth.

(3:58) - 1st growth strategy: signing up more people through a launch program.

(5:30) - 2nd growth strategy: reducing attrition through improved customer service.

(7:08) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.

(11:09) - Combining referrals, signups, and attrition for optimal gym growth.

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How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81 Sep 28, 2018

Show notes

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences.

Timestamps:

(2:02) Embrace "boring" for financial success.

(5:31) Innovate to become better, not bigger.

(8:39) Improve current business before expanding.

(11:20) Attention to detail fosters customer satisfaction.

(14:03) Long-term success requires focus and dedication.

(15:45) Aim for longevity, not just growth.

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The 6 things I would have told my younger self before opening up my first gym...Tactics & Theory | Ep 80 Sep 20, 2018

Show notes

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling.

Timestamps:

(1:43) - Limit classes, set prices, open sessions when full.

(5:19) - Focus on customer experience, not just marketing and sales.

(11:38) - Hire detail-oriented operator to manage growth infrastructure.

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Gym Owners - Is not having this SKILL preventing you from making the money you want? 🖐🏼➡️❌💰(if you are NEW to our world...you need to understand this concept). | Ep 79 Sep 17, 2018

Show notes

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the rainmaking skill and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and revenue sharing companies and the value of learning how to scale a business from someone who has successfully done it themselves.

Timestamps:

(1:21) - Become a rainmaker for success.

(3:32) - Acquire skills without depending on agencies.

(5:32) - Obtaining skills leads to additional skillsets.

(8:01) - Companies lack skills beyond lead generation.

(9:53) - Learn from someone with direct experience.

(10:10) - Choose agency dependency or self-sufficiency.

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Future of Gym marketing & current state... 80/20 or 90/10. | Ep 78 Sep 14, 2018

Show notes

"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms.

Timestamps:

(1:17) - Attention, eyeballs, and relative cost for marketing success.

(3:35) - Maximize current success, avoid new distractions.

(5:43) - Invest in what's profitable, avoid passive income.

(9:43) - Diversification as a hedge, focus on familiar.

(11:35) - Invest in what works, avoid distractions.

(13:53) - Break spending beliefs, increase profits with the right approach.

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