The Game with Alex Hormozi

Latest Episodes:

What your parking space tells you about how good of a business owner you are...and your culture (and whether your team secretly doesn't care) 🚗=💰? | Ep 67 Jul 30, 2018

Show notes

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:43) Parking reflects team and customer values.

(2:35) Prioritize customer convenience over personal parking preferences.

(3:27) Minimize customer issues like parking for better experience.

(4:01) Small details like parking sets tone for organization.

(4:32) Assess trainer parking to improve service quality.

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”How to serve caviar when your customers are satisfied with cheese & crackers." --and why you aren't making as much money as you want..." | Ep 66 Jul 10, 2018

Show notes

"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry.

Timestamps:

(1:11) - Lack of purpose hindered financial success.

(3:43) - Love customers, serve better, avoid blaming.

(6:01) - Care deeply about customers' lives and success.

(9:44) - Constantly improve and serve customers to stay ahead.

(11:46) - Persistence alone won't lead to financial gains.

(14:13) - Combine compassion with strategic thinking for the next level.

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AND HOW TO BE OKAY CLOSING BOOKS HALFWAY THROUGH...AND NOT FINISHING VIDEOS YOU START...be a frugal, disciplined spender of your most valuable asset. | Ep 65 Jul 09, 2018

Show notes

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management.

Timestamps:

(0:20) - Wise content consumption saves time and attention.

(1:41) - Filter content by relevance to business and current stage.

(2:32) - Learn to sell, then focus on marketing skills.

(5:06) - Don't waste time on irrelevant content.

(5:32) - Consume content based on needed skills.

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How to 2x your show up rates using only your voice🎤, And how my sales team always DOUBLED sales in every market they were in on these 5 days. | Ep 64 Jul 07, 2018

Show notes

"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his experience of how his sales team always doubled sales in every market they were in on the last five days of their stay and how this could be applied in any industry to maximize the likelihood of customers showing up.

Timestamps:

(3:39) - Scarcity and urgency doubled sales.

(6:39) - Salespeople's belief drove urgency and results.

(8:30) - Remind customers of goals, create scarcity and urgency.

(8:59) - Believe in scarcity to motivate customers.

(9:43) - Remove reschedule option, double show up rates.

(11:03) - Approach sale with conviction, double productivity.

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How do you make 6WC work with PT first? How to make it work with online? How to make 6WC work in a small studio w Muay Thai? What about market saturation? | Ep 63 Jun 25, 2018

Show notes

"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over-delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business successfully.

Timestamps:

(2:14) - Limit participants, charge more

(4:10) - Avoid valley of despair, focus locally

(7:27) - Great service, succeed in the market

(11:45) - Fitness market larger than realized

(14:24) - Large customer pool, no saturation concern

(15:42) - Be adaptive, adjust as needed

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Calling on all Gym Lords, Gym Launchers, and Lurkers (you know who you are) AMA - WHAT DO YOU WANT TO KNOW? | Ep 62 Jun 22, 2018

Show notes

"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help solve their problems using his extensive knowledge and data set. He promises to answer all questions via video and hopes to provide value to listeners by sharing his expertise.

Timestamps:

(0:29) - Assist with business bottlenecks and challenges.

(1:35) - Share knowledge, solve problems, make videos.

(2:19) - Offer for gym owners and community members.

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How To Inspire Your Team & Create An Evangelical Following In Your Clients & Your Employees. | Ep 61 Jun 21, 2018

Show notes

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty.

Timestamps:

(0:40) - Two ways to motivate: rewards or beliefs.

(4:14) - Focus on your game, not competition.

(7:03) - Start with why to inspire action.

(9:32) - Beliefs create alignment and inspire followers.

(12:35) - Trust fosters initiative, innovation, and loyalty.

(15:32) - Stand by values, regardless of outcome.

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Game Theory - Infinite vs Finite Games and how it can massively TRANSFORM your business... 🔥👨🏻 THIS IS REALLY COOL! | Ep 60 Jun 12, 2018

Show notes

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making and long-term success in business.

Timestamps:

(1:09) - Finite games: known players, fixed rules, winning objective.

(2:36) - Infinite games: known/unknown players, changeable rules, continuous play.

(5:00) - Business: infinite game, goal is to keep playing.

(6:08) - Winning in business: stay in the game, not arbitrary achievements.

(6:59) - Building lasting business: strategic, long-term decisions.

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Why you shouldnt' believe the revshare or agency lie... 😡❌ | Ep 59 May 31, 2018

Show notes

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success.

Timestamps:

(1:05) - Gurus made money but didn't know business.

(3:08) - Learn competencies of running a business.

(5:43) - Learn skills to take control of business.

(9:11) - Own every aspect of your business.

(9:54) - Outsourcing without learning leads to unsuccessful business.

(10:44) - Consider owning all revenue for more profit.

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HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58 May 30, 2018

Show notes

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.

Timestamps:

(0:14) - Two schools of thought: marketing vs. organic growth.

(1:37) - Learn marketing to fix cash flow and scale gym.

(3:06) - Satisfy non-fitness needs for customer retention.

(3:58) - Overdeliver with extra services and exceed expectations.

(5:15) - Improve service to facilitate organic growth.

(5:48) - Learn marketing and sales to enhance gym potential.

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