The Game with Alex Hormozi

Latest Episodes:

💰💰🔥🔥HOW TO OVERCOME PRICE OBJECTIONS—My favorite one 🔥🔥...and a fun story to drive it home. | Ep 47 May 06, 2018

Show notes

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:57) - Focus on delay, decision-maker, and money.

(4:08) - Emphasize generational health, lasting results.

(7:12) - Address problem, provide necessary support.

(8:44) - It's okay to be afraid; you're normal.

(10:12) - Question prospects: What will change without investment?

(10:58) - Create impact, elicit gasp if necessary.

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📣📣GOOD NEWS: Why gyms arent going anywhere in the "new economy"...and how if you are doing a $99/mo bootcamp...you're gonna lose. | Ep 46 May 05, 2018

Show notes

"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape.

Timestamps:

(0:49) - Brick-and-mortar gyms will survive and adapt.

(2:00) - Success in retail requires high-value services and experiences.

(3:32) - Embrace being high ticket, highest value provider.

(5:32) - Exceptional service, support, and high success rates.

(7:02) - Human accountability and relationships sustain brick-and-mortar gyms.

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Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45 May 04, 2018

Show notes

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.

Timestamps:

(1:08) - Clarify goals and past efforts to establish gap

(2:56) - Probing reveals marketing limitations for gym owners

(4:59) - Identify reason, leverage during conversation

(7:43) - Highlight unsuccessful attempts to block solutions

(8:47) - Overcome objections, remind of need for a solution

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WHY WE DONT COPY...AND WHY THIS MAY MAKE YOU MORE MONEY THAN ANYTHING (and give you peace of mind) | Ep 44 May 04, 2018

Show notes

"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.

Timestamps:

(1:40) - Avoid copying others' pricing strategies, profitability varies.

(3:32) - Innovate, avoid typical guru business models.

(6:04) - Innovators enjoy full curve of success and profit.

(7:58) - Focus on problem, solve it, deliver unique solution.

(9:20) - People copy wrong aspects without understanding their purpose.

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Your CHARACTER and your CASH FLOW are inseparable over a prolonged timeline #truthwins | Ep 43 May 03, 2018

Show notes

"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.

Timestamps:

(0:45) - Truth accelerates thoughts, dishonesty consumes attention.

(2:55) - Lying guarantees failure, honesty leads to success.

(5:18) - Truth prevails, lies get exposed and ruin you.

(6:32) - Dishonesty erodes character, truthfulness defines integrity.

(8:46) - Embrace truth, build trust, and gain respect.

(10:44) - Lies weaken you and hinder your dreams.

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UNDERSTANDING REAL COSTS, OPPORTUNITY COSTS, AND REAL BENEFIT* DAILY CASH FLOW VS PROJECTED (and how to turn what you want into what you got). | Ep 42 May 02, 2018

Show notes

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.

Timestamps:

(0:50) - Better explanations help more people.

(3:27) - Costs of accepting offer: real and opportunity.

(4:01) - Less efficient time use, need for customization.

(5:07) - Generating more income from main business focus.

(6:40) - Considering real income, projected income, market valuation.

(7:14) - Distraction vs. focus on revenue-generating business.

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Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41 Apr 01, 2018

Show notes

"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business.

Timestamps:

(0:49) - Declined clients to focus on own business growth.

(2:41) - Repetition and improvement is our business model.

(3:49) - Focus and mindset contribute to success, avoid distractions.

(4:59) - Your attention is valuable, don't let others take it.

(6:33) - Say no to distractions, focus on end goal.

(7:33) - Concentrate on one location or business for success.

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HOW TO OVERCOME “I NEED TO THINK ABOUT IT 😱😱😱” EVERYTIME 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Do not listen to this if you don’t want to help people... | Ep 40 Mar 30, 2018

Show notes

"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.

Timestamps:

(1:32) - Challenge assumptions for decision time.

(2:49) - Address fear of wasting money and value.

(3:32) - Offer service guarantee for reassurance.

(4:41) - Highlight risk mitigations for decision-making anxieties.

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Fire The Crazies | Ep 39 Mar 15, 2018

Show notes

"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information.

Timestamps:

(1:32) - Partnership declined due to inconsistent response and respect.

(2:48) - Importance of standing by one-time offers and integrity.

(9:22) - Dealing with clients with broken decision-making processes.

(13:32) - Reflection on honesty and truth in business decisions.

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THE SECRET TO STACKING CASH MONTH IN/MONTH OUT & HOW LIFTING AND BUSINESS ARE THE SAME | Ep 38 Mar 09, 2018

Show notes

“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do what old businesses are supposed to do.

Timestamps:

(1:06) - Equation fun, consistency makes money.

(2:57) - Business simple, hard to execute consistently.

(4:31) - Most businesses fail due to inconsistency and effort.

(6:20) - Consistency challenging, vital for business growth.

(7:43) - Stick to what works; resist constant change.

(9:07) - Successful businesses provide good service, fulfill promises consistently.

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