The Game with Alex Hormozi

Latest Episodes:

The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77 Sep 07, 2018

Show notes

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:55) - Revolving door churn: most businesses fail.

(2:42) - Create new content regularly for recurring customers.

(6:24) - Regular communication builds affinity and trust.

(11:05) - Ask customers about obstacles, provide solutions.

(14:11) - Don't pitch; focus on serving and retaining.

(17:07) - Delegate to passionate individuals to save time, maximize impact.

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0 Tolerance entrepreneurialism and my definition of help...and why "focus" is a lie. | Ep 76 Sep 06, 2018

Show notes

"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your business." Today, Alex (@AlexHormozi) discusses the importance of removing distractions to focus and be more productive as an entrepreneur. He also talks about his definition of help and how to identify and handle people who are not helping you.

Timestamps:

(1:21) - Help = attention, know who helps/hurts

(6:33) - Small changes aggregate attention, tackle big tasks

(7:35) - Do less, focus on one thing, be efficient

(10:11) - Acquire skills, lack of attention hinders growth

(12:35) - Optimize schedule, prioritize, delegate non-essentials

(14:35) - Embrace self-sufficiency, avoid dependence, promote growth

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How long will the 6 week challenge keep working... 📛 | Ep 75 Sep 04, 2018

Show notes

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business.

Timestamps:

(1:32) - Better offers, faster-split testing

(7:19) - Conversion rate affects economics

(10:59) - Budget determines platform lifespan

(13:23) - Adaptation crucial for business survival

(16:37) - Saturation ≠ failure; others' success = promotion works

(18:11) - Experiments lead to success, despite shifting trends

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When to stop coaching classes...and how to #levelup skillsets to scale your business...HOW TO MINE FOR GOLD FROM YOUR BUSINESS 💰 | Ep 74 Aug 29, 2018

Show notes

"If right now your income has been stagnant for some time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importance of acquiring high-value skills to level up and scale a business. He includes examples of how investing in leadership, sales, and marketing skills can help increase revenue and productivity.

Timestamps:

(1:26) - Acquire high-value skills to increase income.

(3:32) - Increase earnings by selling training hours.

(5:34) - Stay in the boring zone to avoid trouble.

(8:44) - Manage attention despite parental distractions.

(11:00) - Identify lacking skills and improve results.

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What separates "the best" from "the rest"...and what the best sales people & baseball players have in common.. | Ep 73 Aug 27, 2018

Show notes

"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance of consistency in sales and business success, citing examples from top-performing salespeople and baseball players. He emphasizes the need to establish routines and recognize patterns to execute sales techniques, achieving desired outcomes consistently.

Timestamps:

(2:42) - McDonald's: Consistency over quality for success.

(4:25) - Repetition and outworking doubt create consistency.

(6:20) - Establish a daily routine for consistent outcomes.

(7:43) - Best salespeople train multiple times for mastery.

(9:23) - Mastery leads to unconscious competence and success.

(9:43) - Consistently achieving outcomes > being a superstar.

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You've been lied to 😡 - Gym Launch will NOT solve all your business problems... And the reason that I create NEW/Updated Plays/Processes/Tests on a REGULAR basis... Success creates deficits. | Ep 72 Aug 24, 2018

Show notes

"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a business's problems, as success creates deficits that require continuous growth and learning. He also talks about the advantages of leveraging information and community to solve problems faster and grow faster.

Timestamps:

(1:32) - Acquisition system exposes growing problems.

(5:32) - Iterate and leverage best practices for rapid growth.

(7:32) - Leverage information and community for accelerated growth.

(10:59) - Entrepreneurs acquire skills and teach others.

(12:48) - Best investment is information for saving time and attention.

(16:05) - Commitment to constant improvement and failing forward.

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Why Your Market Shouldn't Matter If Your Model Is Designed Properly... How My Two Best Locations Were In Polar Opposite Markets. | Ep 71 Aug 14, 2018

Show notes

“The thing that does matter is how good your people are. It's how good your service is." Today, Alex (@AlexHormozi) discusses the importance of having a flexible business model that can adapt to any market. He shared examples of how his gym locations in polar opposite markets succeeded because of their hybrid model, allowing more people to ascend and adjust to market demands.

Timestamps:

(0:18) - Proper model works in any market.

(1:43) - Model adjusts to any income level.

(3:04) - Bifurcated model: large group, semi-private.

(4:49) - Flexible model targets different customers.

(7:25) - Advantages of poor markets for growth.

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Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70 Aug 11, 2018

Show notes

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding.

Timestamps:

(1:42) - Fitness style and location don't matter for success.

(5:37) - Focus on outcome, not fitness style or details.

(9:03) - Value equation: outcome × likelihood ÷ time and effort.

(11:34) - Higher prices can increase earnings. Don't settle.

(13:13) - Start with psychological win. Introduce advanced techniques.

(14:05) - Psychological needs outweigh physiological perfection. Help progress.

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"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69 Aug 08, 2018

Show notes

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.

Timestamps:

(0:37) - People spend more on enjoyable things

(1:35) - Brain chemistry affects expensive item enjoyment

(2:56) - Price objection example: Mrs. Johnson's items

(5:40) - Insecurities should not prevent valuable experiences

(6:47) - Cost per-wear breakdown for better comparison

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The "New" entrepreneurial golden resource...and how you are probably leaking it...✨ | Ep 68 Aug 01, 2018

Show notes

"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource for entrepreneurs. He shares personal anecdotes and insights from successful business owners to emphasize the need for discipline and focus to grow and succeed.

Timestamps:

(0:34) - Importance of attention over time management

(4:00) - High-level entrepreneurs prioritize attention and limit distractions

(6:29) - Outworking others not key to long-term success

(9:32) - Attention enables wisdom, opportunities, and solutions

(11:52) - Clarity allows focus on growth. Discipline is key.

(16:01) - Limiting beliefs hinder success. Expand mindset for growth.

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