The DigitalMarketer Podcast

Latest Episodes:

[Bonus Episode] Getting Your Audience to Take the Next Step with Pat Quinn, Chief Product Officer of Advance Your Reach Oct 04, 2021

Show notes

You can measure the success of your presentation by whether or not your audience takes the next step with you.

The folks at Advance Your Reach have a big, hairy, audacious goal of helping 1 million people build their platforms to influence 1 billion people. They’ve already helped thousands of people get on hundreds of thousands of stages and generate over a half-billion dollars. Chief Product Officer, Pat Quinn, helps people put together their signature talk, one of the greatest marketing tools we have.

In today’s episode, Pat sits down with DM President, Mark de Grasse, to talk about key strategies, common mistakes, and why you absolutely need clarity on three important things. Listen in for some valuable tips you can implement right away.

IN THIS EPISODE YOU’LL LEARN:

One of the biggest mistakes people make when giving a signature talk
Why they’ve seen an uptick in customers’ businesses during Covid
Why it’s so important to build “weaknesses” into your opening story
How your word choice and tone affects conversion rates

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Advance Your Reach

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 173: Conversational Marketing with Bots with Matt Leitz, Cofounder of BotBuilders Sep 30, 2021

Show notes

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

[Bonus Episode] Doing LinkedIn the Right Way with Mandy McEwen, Founder & CEO of Mod Girl Marketing and Luminetics Sep 27, 2021

Show notes

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 171: T&C Wrap Up with Mark Degrasse Sep 23, 2021

Show notes

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 170: Building Community Businesses that Are Thoughtful AND Financially Stable with Tatiana Figueiredo Sep 16, 2021

Show notes

Community is more important than ever—so important that entire businesses are being built around the concept.

Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.

In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.

IN THIS EPISODE YOU’LL LEARN:

What most people truly want from a business community
Why sharing something in common isn’t enough to grow a healthy community
How to effectively market the value of community
Tips and tactics for building a financially profitable business community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Business of Community newsletter
Follow Tatiana on Twitter
Tatiana’s website (take her online course)
orbit.love (a community platform Tatiana likes)
Nonviolent Communication (Tatiana’s book rec)

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 169: Developing a Cohesive Brand with Mark de Grasse, the New President and General Manager of DigitalMarketer Sep 09, 2021

Show notes

When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it.

In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President and General Manager of DigitalMarketer. Mark gives us an inside look at the DM rebrand and redesign and explains why the design and organization of a company is just as important on the inside as it is on the outside.

Mark is passionate about what he does, and his enthusiasm is contagious. Listen in!

IN THIS EPISODE YOU’LL LEARN:

Tips for organizing scattered pieces of online content into something cohesive
How to connect your internal structure with what people see
Why you absolutely need your own website
Which social media platform Mark thinks is the most effective for businesses

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Traffic & Conversion Summit (Mark will be there!)
markdegrasse.com
Follow Mark on Twitter
monday.com (the app Mark uses most)

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 168: Rebranding and Staying True to Your Values with Ruben Aguirre, Founder of 8 Signal Marketing Agency Sep 02, 2021

Show notes

Rebranding can be costly, but not as costly as straying from your values.

Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went through a complete rebrand.

In today’s episode of the DigitalMarketer Podcast, Ruben sits down with host Jenna Snavely to talk about his journey, including the profound impact DigitalMarketer has had on his company, 8 Signal Marketing Agency. Listen in and hear his inspiring story.

IN THIS EPISODE YOU’LL LEARN:

Tips for knowing when/how to rebrand
The hidden benefits of impostor syndrome
How to turn away clients that aren’t a good fit for your company
How to cut through the noise in the marketplace

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate Sales Letter (book by Dan S. Kennedy)
Good to Great (book by Jim Collins)
8signal.com (let Ruben know you heard him on the podcast)

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 167: Finding Unique PR Opportunities for Your Business with Jack Nunn, Founder of Roworx Fitness Aug 26, 2021

Show notes

Learn how you can turn PR opportunities into organic traffic for your business.

What sets you and your business apart from your competition? What makes you different, surprising, maybe even controversial? And how can you leverage that into PR opportunities that ultimately lead to more brand awareness and traffic?

Jack Nunn, rowing champion and founder of Roworx Fitness, has gotten a lot of attention lately for making a bold claim: that you can get a total body workout just by rowing. Not only that, but you can train for a triathlon with a regimen that’s 80% rowing—and then complete 3 Ironmans in 28 days. Jack is doing something no one else is —and a lot of people find it unbelievable.

In today’s episode of the DigitalMarketer Podcast, he sits down with host Jenna Snavely to talk about leaning in to whatever it is that makes you stand out.

IN THIS EPISODE YOU’LL LEARN:

Tips for pitching your story or message to publications
How to push past discouragement and view PR as a long game
How to turn familiar topics upside down with your own unique spin
Ways to leverage PR opportunities from unexpected places

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Keap, an easier way to manage every stage of the customer journey
HC Development, innovative marketing strategies and responsive campaigns
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 166: The Ultimate Marketing Engine with John Jantsch, Founder of Duct Tape Marketing Aug 19, 2021

Show notes

Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel!

The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successful customer.

In today’s episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And he’s convinced that it can work for just about any company, including yours.

IN THIS EPISODE YOU’LL LEARN:

Why content is only effectively used as the voice of strategy
The 5 stages customers go through to achieve success
Which clients you should focus on and why
How to build business momentum by retaining clients and growing with them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Duct Tape Marketing (the company)
Duct Tape Marketing (the book)
Pre-order The Ultimate Marketing Engine (releases in September)
Get your pre-order goodies here

OUR PARTNERS:

Keap, an easier way to manage every stage of the customer journey
HC Development, innovative marketing strategies and responsive campaigns
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 165: Why Affiliate Marketing Is Reliable and Scalable with Amber Spears, Co-Owner of East 5th Avenue Aug 12, 2021

Show notes

People are hungry for a new way to generate customers for their business. They want a marketing alternative where they don’t have to get in bidding wars or fights with the algorithm.

In this episode, Amber Spears, co-owner and founding partner of East 5th Avenue shares her vast knowledge of affiliate marketing, a reliable revenue stream she calls “a beautiful blend of traffic, sales, leads, PR, and relationships.” Referral marketing (“I got a guy”) has been around forever, and affiliate marketing is an elevated version of this time-tested strategy.

Listen in and get excited about doing profitable and sustainable business with people you know, like, and trust.

IN THIS EPISODE YOU’LL LEARN:

Why affiliate marketers have a higher conversion rate than paid media
Why we need to get better at funnels (and how to do it)
The danger of relying on one marketing channel for your revenue stream
Tips on forming incredible (and genuine) relationships with your affiliate partners

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Keap, an easier way to manage every stage of the customer journey
HC Development, innovative marketing strategies and responsive campaigns
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack