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    Business

    The DigitalMarketer Podcast

    The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP154: The Holistic Approach to Marketing with Mark de Grasse, CEO of MegaMad Websites May 26, 2021
    Show notes

    The right marketing strategy doesn’t happen on one platform, it happens across several. In this episode, Mark de Grasse, CEO and Chief Creative Officer of MegaMad Websites explains his holistic approach to marketing. Listen to learn how Elon Musk has strategized (or fallen into) his holistic marketing approach, how internet speed is impacting marketing, and using editorialization in your content strategy.

    Our Partners:

    Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)

    Get a month of free blogging with BKA Content

    BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

    RESOURCES MENTIONED IN THIS EPISODE

    It’s Just Marketing: You Can Stop Using the Word “Digital” Now

    The Top Outsourced Executive Function Will Be THIS in 2021

    MegaMad Websites

    Mark’s Website

    Mark on LinkedIn

    Mark on Twitter

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media May 20, 2021
    Show notes

    Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on what it meant to run her business.

    Our Partners:

    Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)

    Get a month of free blogging with BKA Content

    BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

    RESOURCES MENTIONED IN THIS EPISODE

    Harrelson Media

    Harrelson Media on Instagram

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP152: An Inside Look Into Scalable’s Content Agency with Erin MacPherson General Manager of Scalable Brand Studios May 13, 2021
    Show notes

    What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and content, advertising across media properties, and why you should be using Pinterest—seriously.

    Our Partners:

    Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)

    Get a month of free blogging with BKA Content

    BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

    RESOURCES MENTIONED IN THIS EPISODE

    Scalable Brand Studios

    Scalable Brand Studios Media Kit

    Erin on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com


    EP151: Using Marketing Data the Right Way with CEO and founder of Oribi Iris Shoor May 06, 2021
    Show notes

    Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends Oribi’s seeing right now, and why Iris has chosen to be a hands-on founder.

    Our Partners:

    Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)

    Get a month of free blogging with BKA Content

    BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

    RESOURCES MENTIONED IN THIS EPISODE

    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

    Iris’ website

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com


    EP150: Using Clubhouse to Grow an Audience and Drive Sales with Jen Gottlieb Co-Founder of Super Connector Media Apr 29, 2021
    Show notes

    With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile.

    Listen To Learn:
    • How to think about Clubhouse when you’re first starting out on the app
    • How to strategize moderating a room and the template to use to keep it interesting
    • The best way to put your guests at ease by showing that you’ve done the hard work for them

    Our Partners:

    Save $700 on your Ad World 2021 Ticket!

    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

    Use Autovation.io for Done-For-You (DFY) Marketing Automation

    Power Your Profits (the FREE ebook!)

    Reimagine What Your Agency Can Accomplish with WIX

    RESOURCES MENTIONED IN THIS EPISODE

    Jen on Instagram

    Jen on Clubhouse

    The “Be on TV” Bootcamp

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano Apr 22, 2021
    Show notes

    Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions.

    Listen To Learn:
    • The 6 principles of persuasion and why a great testimonial is perfect for creating influence
    • How testimonials connect to your marketing strategy
    • The TRS Framework for a results-based testimonial

    Our Partners:

    Save $700 on your Ad World 2021 Ticket!

    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

    Use Autovation.io for Done-For-You (DFY) Marketing Automation

    Power Your Profits (the FREE ebook!)

    Reimagine What Your Agency Can Accomplish with WIX

    RESOURCES MENTIONED IN THIS EPISODE

    Watch Dave’s Workshop by becoming a member of Lab!

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP148: Why an Affiliate Network Could Be Your Best-Ever Traffic Source with Amber Spears of East 5th Avenue Apr 15, 2021
    Show notes

    When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started.

    Listen To Learn:
    • What’s the structure behind a professional affiliate deal?
    • The incentives you can add to your affiliate deals to make it a ‘sweeter pot’
    • How to properly test an affiliate relationship to make sure you’ll get an ROI

    Our Partners:

    Save $700 on your Ad World 2021 Ticket!

    Build Your eCommerce Website on Wix

    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

    Use Autovation.io for Done-For-You (DFY) Marketing Automation

    Power Your Profits (the FREE ebook!)

    Reimagine What Your Agency Can Accomplish with WIX

    RESOURCES MENTIONED IN THIS EPISODE

    Get 50% off the Traffic Tribe Membership with promo code DigitalMarketer

    Download The Know Your Numbers Guide (Free!)

    East 5th Avenue

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com


    EP147: Launching a New Program or Product From The Ground Up with Program Manager Garrett D’Entremont Apr 08, 2021
    Show notes

    If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your audience will love.

    Listen To Learn:
    • How to build relationships with clients and customers from Day One
    • What ELITE Coaching is all about
    • How to get your program shipped and out into the wild

    Our Partners:

    Create Chatbots that Deliver Results with BotBuilders

    Host Your Website on SiteGround

    RESOURCES MENTIONED IN THIS EPISODE

    Take a look inside the ELITE Growth Accelerator Coaching

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com


    EP146: An Inside Look at Scalable’s Digital Marketing Strategy with Matt Swan Apr 01, 2021
    Show notes

    What’s Scalable’s digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day.

    Listen To Learn:
    • Where his love for marketing began
    • His biggest takeaways from working with Ryan Deiss, Richard Lindner, and more
    • What’s working right now at DigitalMarketer

    Our Partners:

    Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

    AdWorld Conference

    RESOURCES MENTIONED IN THIS EPISODE

    Join DigitalMarketer Lab!

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP145: How To Repurpose Content For More Impact and Revenue with CEO of Repurpose House Shaina Weisinger Mar 25, 2021
    Show notes

    Feeling like you’re endlessly running on the content hamster wheel trying to publish new post after new post? Founder and CEO of Repurpose House Shaina Weisinger is here to give you the solution. In this episode, you’ll get to listen to part of Shaina’s recent Lab Workshop where she shared her expert knowledge on repurposing content for more views, engagement, and conversions.

    Listen To Learn:
    • How to repurpose long-form text content
    • What headlines will stop the scroll
    • The logistics of posting (like post lifecycles, demographic data, and more).

    Our Partners:

    Create Chatbots that Deliver Results with BotBuilders

    Host Your Website on SiteGround

    AdWorld Conference

    RESOURCES MENTIONED IN THIS EPISODE

    Join DigitalMarketer Lab!

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    Generate Leads on Instagram via Automation

    Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


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