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    Business

    The DigitalMarketer Podcast

    The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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    • Google Play
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    Latest Episodes:
    EP114: Bringing Diversity, Equity, and Inclusivity Into Your Business with CEO of Impact Coaching Trudi Lebron Aug 20, 2020
    Show notes

    In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases, and what the hiring process looks like when these 3 essentials are top-of-mind.

    RESOURCES MENTIONED IN THIS EPISODE

    Trudi’s Website

    Trudi on Instagram

    Trudi on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice President of Marketing and Laura Conway, Marketing Manager at Reveal Mobile Aug 13, 2020
    Show notes

    There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores.

    RESOURCES MENTIONED IN THIS EPISODE

    10 Campaign Ideas for Location-Based Marketing

    Reveal Mobile

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C Interview) Aug 06, 2020
    Show notes

    In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can successfully hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career so you can start now.

    We also get a sneak peek during a brief chat between Bethany and Host Jenna Snavely into how T&C is finding new ways to add value, even with the shakeup in the events industry.

    RESOURCES MENTIONED IN THIS EPISODE

    Live Your Message

    Marisa on LinkedIn

    Marisa on Instagram

    Traffic and Conversion Summit on Instagram

    Traffic and Conversion Summit’s Website

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP111: 7 Steps To Align Sales and Marketing with author of Creating Togetherness Jeff Davis Jul 30, 2020
    Show notes

    How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is going to start to bring them back together, and how to align your communication with 7 steps.

    RESOURCES MENTIONED IN THIS EPISODE

    Jeff’s Website

    Create Togetherness Book

    The Alignment Podcast

    Jeff Davis on LinkedIn

    Jeff on Twitter

    Jeff on Instagram

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP110: Inside DigitalMarketer’s Facebook Ad Account with Paid Media Manager Garrett Hardy Jul 23, 2020
    Show notes

    This week we’re going to give you an inside look at the DigitalMarketer Facebook ad account—which just got a brand new update. In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy walks us through the first actions he took when taking over DM’s ad account, the most common problem he sees on most accounts, what metrics he always keeps his eye on, and more.

    RESOURCES MENTIONED IN THIS EPISODE

    Garrett on the DigitalMarketer Blog

    Garrett on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP109: Critical Keys to Amazon FBA Success with Kevin David, eCommerce Expert Jul 16, 2020
    Show notes

    It’s no secret that Amazon FBA is a great way to get started in eCommerce. But—how do you find success on Amazon? In this episode, Amazon FBA expert Kevin David explains how to break through the initial barrier of selling on Amazon, how he uses long-tail keywords, the first steps to choosing a product, and more.

    RESOURCES MENTIONED IN THIS EPISODE

    Zonbase

    The Kevin David Experience Podcast

    Kevin’s Amazon FBA Course

    Kevin on Youtube

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson Jul 09, 2020
    Show notes

    What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers. RESOURCES MENTIONED IN THIS EPISODE

    The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart

    Flooding trapped workers at a Mexican bakery for two days. They spent it baking for Harvey victims.

    DigitalMarketer Blog

    Recess Blog

    Scalable Blog

    Erin on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP107: How To Self-Publish Your Book & Nail Your Launch with Chandler Bolt of Self Publishing School Jul 02, 2020
    Show notes

    Writing a book is a daunting task—but this week’s guest is going to show you that it doesn’t have to be. In this episode, Chandler Bolt founder of Self Publishing School talks about how he takes his clients from book idea to first draft in 48 hours. He’ll explain the pros of self-publishing vs. working with a publisher, how to promote your book launch, creating your funnel, and driving conversions.

    RESOURCES MENTIONED IN THIS EPISODE

    How To Publish a Book in 2020

    Apply for Self Publishing School

    Book Outline Template Generator

    Self Publishing School

    Self Publishing

    Chandler on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP106: 6 Steps to Building Trust as a Leader with Jeff Mask, Head of Leadership at Scalable.co and Founder of Mask Principles Jun 25, 2020
    Show notes

    When a leader is doing a great job, it’s incalculable the impact they can have on their business. But, what actually defines a great leader? In this episode, Jeff Mask, Head of Leadership at Scalable.co and Founder of Mask Principles, helps to uncover and demystify one of the most important aspects of leadership - building trust -- and how crucial it is to stop fearing our failure (and success!).

    RESOURCES MENTIONED IN THIS EPISODE

    Ready To Lead

    Jeff’s Website

    Jeff on LinkedIn

    Jeff on Facebook

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


    EP105: Scaling 6-Figure Ecommerce Businesses to 7-Figures With Scott Cunningham founder of Social Lite Communications Jun 18, 2020
    Show notes

    Calling all Shopify business owners and agencies! In this episode, Scott Cunningham, founder of Social Lite Communications, explains how he helps Shopify store owners grow their revenue with offer strategies, paid ads, and email marketing. He walks us through the crucial implementation step of ecommerce, how he builds brand awareness, and the backend of his Facebook Ads Manager.

    RESOURCES MENTIONED IN THIS EPISODE

    Merchant Mastery Facebook Group

    Social Lite Communications

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    [Free Download] DigitalMarketer's Canva Holiday Promo Pack

    Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

    Holiday Promo Pack


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