The DigitalMarketer Podcast

Latest Episodes:

Episode 164: Why Everyone Needs a Side Hustle with Rachel & Jon Minion of Rockstarr & Moon Aug 05, 2021

Show notes

When faced with uncertainty and job loss due to the pandemic, Rachel Minion seized the opportunity to turn her longtime side hustle into a full time gig. Her husband Jon joined her soon after, and Rockstarr & Moon (the anti-agency agency) was born.

In this episode, Rachel and Jon sit down with host Jenna Snavely to discuss their passion for helping small businesses and how the DigitalMarketer Certified Partner program allowed them to take their side-hustle to a full-time business. They talk about radical honesty, cohesive messaging, sustainable business structures, and more. For anyone thinking about launching a business, Rachel and Jon’s no-nonsense advice is: “Get up and do it. Take action. Movement is life.”

IN THIS EPISODE YOU’LL LEARN:

How to monetize your brilliant ideas
Simple ways to offer value in advance for free
Tips for working smarter, not harder
How to run a business together and stay happily married

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Keap, an easier way to manage every stage of the customer journey
HC Development, innovative marketing strategies and responsive campaigns
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 163: Using Sponsorships to Monetize Your Media and Events with Carey Naab Jul 29, 2021

Show notes

When it comes to sales and sponsorships, nothing beats a relationship-based approach, and Carey Naab is a natural at it.

Carey is the Partnership Manager at DigitalMarketer, and her clients and sponsors adore her. Why? Because she genuinely cares about them and their needs and is committed to matching them with the perfect advertising partners.

In this episode, Carey sits down with host Jenna Snavely and they discuss how to establish trust with clients, how to find the sweet spot when it comes to pricing, how the pandemic has changed events and partnerships, and a whole lot more.

IN THIS EPISODE YOU’LL LEARN:

How to monetize content you’re already producing
Tips for creating genuine personal connections with your clients
How to find potential sponsors from scratch
The two big (and only) reasons businesses will sponsor your live event

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Email Carey to get her Calendly link for a chat
Scalable Impact LIVE in Austin, TX (November 2-3)
Jenna’s LinkedIn (tell her what you want to hear from Carey next!)

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 162: Why Everyone Needs to Think Like a Startup with Rico Glover Jul 22, 2021

Show notes

The world is changing, and even the most long-established businesses have to start thinking like it’s day one if they want to survive. Rico Glover, the host of Startup Grind Charlotte, is a forward-thinking digital marketer with a passion for training entrepreneurs and startups. On today’s episode, he sits down with host Jenna Snavely to talk about the rapid evolution of business and marketing. Bottom line? Learn new things and get ahead of the curve—or get left behind.

Rico is a certified partner in the DigitalMarketer community and specializes in leveraging social media to the fullest to deliver powerful results. As the Startup Mayor of Charlotte, he creates dynamic, results-driven campaigns for clients and hopes to increase the number of people trained in digital marketing.

IN THIS EPISODE YOU’LL LEARN:

How Rico went from fired to 6 figures (and why he credits DigitalMarketer)
Rico’s hottest local event marketing tips
What changes he would make to today’s “messed-up” educational system
What the “largest transfer of wealth in history” means for your business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 161: Engineering a Pitch Perfect Million Dollar Webinar with Jason Fladlien Jul 15, 2021

Show notes

Webinars can be a great way to overcome objections in real-time, get an influx of quick cash, or explain a more complex product or service. Jason Fladlien, Chief Strategy Officer and co-founder of Rapid Crush, Inc., delivered a power-packed 4-hour webinar to our DigitalMarketer Lab community recently, and we’re sharing the highlights in this episode.

Jason has been called “one of the top 5 living marketers on the planet” and it’s no secret why. In these clips, he succinctly shares what we’ve been doing wrong, how to do it right, and breaks down a successful webinar into simple steps anyone can follow. Listen in and learn from the absolute best!

IN THIS EPISODE YOU’LL LEARN:

The 3 things that matter most when it comes to your webinar
How and why to ask for a commitment from your audience
The crucial element missing from most presentations
What 99% of people selling on Amazon have totally backward

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Try a 14-day FREE trial of DigitalMarketer Lab
Jason’s book, One to Many: The Secret to Webinar Success
Rapid Crush, Inc.

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Episode 160: Hybrid Membership Communities & the Secret to Bringing Online Interactions into the Real World with Bethany Handy Jul 08, 2021

Show notes

Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.

Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.

In this episode, Jenna sits down with Bethany to talk about all things community—both online and off—and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything.

IN THIS EPISODE YOU’LL LEARN:

The key differences between marketing tactics and authentic community
Tips for providing genuine connection in online spaces
Why micro-meet-ups are the future of virtual communities
What happens when you bring ego to a community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

EP159: Affiliate Marketing Makes a Comeback with Carousel’s Matt Dobson Jul 01, 2021

Show notes

Matt Dobson is a managing partner at Carousel, a customer acquisition engine for mid-market direct-to-consumer brands. In this episode, he and host Jenna Snavely dig into the changing landscape of Facebook and the big bad iOS updates. They discuss how pricing and offer models need to be adjusted for the new consumer, and why affiliate marketing is back and better than ever.

Old-school affiliate marketing is an efficient scalable business model based on principles of scientific advertising. When the rules start changing, and people freak out, sometimes the best thing to do is to go back to the basics.

IN THIS EPISODE YOU’LL LEARN:

4 key areas where brands need to up their game in this new environment
How your company can use advertising to get buyers, not shoppers
Which products are hottest coming out of COVID
What top-of-funnel direct response creative is working best right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Carousel, for brands looking for a great team to help you grow your customer base
Jumbleberry, performance marketers building campaigns that perform
Matt’s LinkedIn

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

EP158: Successful Facebook ads in 2021 with Rudy Mawer Jun 24, 2021

Show notes

Connect with Rudy Mawer:

LinkedIn- https://www.linkedin.com/in/rudymawer

Instagram- https://www.instagram.com/rudymawerlife/?hl=en

Facebook- https://www.facebook.com/rudymawer

Website- https://rudymawerlife.com/

Our Partners:

Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)

Get a month of free blogging with BKA Content

BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 157: Talking Passion, Purpose, and Profit with Lamar Tyler Jun 17, 2021

Show notes

Lamar Tyler is the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs. Lamar quit his corporate job in 2007 when they shot down every great internet idea he pitched. He started blogging, then filmmaking, and over the years he’s refined the storytelling and marketing skills that serve his business so well today.

In this episode, Jenna and Lamar dig into the exciting details of the super-smart challenge strategy he’s executing in his business right now. Lamar has fine-tuned these challenges so expertly and created such a buzz around them that people are lining up to get in the doors of his mentorship program.

IN THIS EPISODE YOU’LL LEARN:

How to nurture a community that gives everyone else FOMO
The number one tip for getting people to consistently show up for your challenge
What a “Success Kit” is and why you shouldn’t attempt a challenge without it
What it looks like practically to LAO (launch, analyze, optimize) each challenge

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Lamar’s Website
Lamar’s Instagram
Lamar’s Facebook
Lamar’s Book

OUR PARTNERS:

Oribi, a tool for savvy marketers to quickly analyze your website’s data
Keap, an easier way to manage every stage of the customer journey
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 156: Helping 10,000+ Marketers Grow with Messenger and Instagram DM Automation with Natasha Takahashi, CMO of The School of Bots Jun 10, 2021

Show notes

Three words for you: Instagram. DM. Automation. In this episode, Jenna Snavely chats with guest Natasha Takahashi, CMO of The School of Bots, about Instagram chatbots. Instagram is now one of the largest search engines in the world, and 81% of people on IG go there to buy products and services. With 400 million people messaging businesses on IG every single day, Instagram DM has become a marketing channel in and of itself. Natasha gives us the inside scoop on getting ahead of the automation game on this platform.

IN THIS EPISODE YOU’LL LEARN:

How this new feature will help you optimize your lead gen, sales, and support conversation
Why Instagram DMs are a better place to start than Facebook Messenger
First steps to take when testing out Instagram chatbots
Tips for getting the best engagement on Instagram

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The School of Bots, how to turn Instagram DMs into a cash machine for your business
Manychat, chat marketing for Facebook Messenger and Instagram
Mindvalley, a powerful science-based learning platform
Natasha’s Website
Natasha’s LinkedIn
Natasha’s Instagram
Natasha’s Twitter
Natasha’s Facebook

OUR PARTNERS:

Oribi, a tool for savvy marketers to quickly analyze your website’s data
Keap, an easier way to manage every stage of the customer journey
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

EP155: REPLAY- How To Use Fractionalized Services in Your Business with CEO and co-founder of Fully Accountable Vinnie Fisher Jun 03, 2021

Show notes

Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior.

Our Partners:

Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide)Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot

RESOURCES MENTIONED IN THIS EPISODE

Vinnie on LinkedIn

Fully Accountable

Free Guides and Book Bundle from Fully Accountable

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com