The DigitalMarketer Podcast

Latest Episodes:

Getting People to Finish Your Course with Lechon Kirb, CMO at Ofcourse Nov 08, 2021

Show notes

The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course?

In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.

The online course industry is a 300+ billion dollar a year industry. The gap between what people are being sold and what they’re able to get out of it is huge. How do we bridge that gap? Lechon says it’s all about designing programs that people can get through with more ease and velocity. Ofcourse has had clients get to an astonishing 96% completion rate.

Listen in as Lechon shares valuable tips for taking your existing course and making it more engaging, fun, and finishable.

IN THIS EPISODE YOU’LL LEARN:

What barriers get in the way of people completing courses
Which learning components push the needle when it comes to completion
How to structure a course so it’s more than just a dopamine hit
Ways to hack the timeline and help people find solutions more quickly

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Leveraging Done-For-You Funnels with Zenovia Andrews, CEO of Maxout Marketing Agency Nov 04, 2021

Show notes

Fully-automated money drip funnels are an amazing lead generation tool, and they’re especially valuable in a post-Covid world.

Zenovia Andrews is the CEO of Maxout Marketing Agency, and she’s passionate about giving her clients a visual representation of how they’ll generate money in their business. In this episode, she sits down with Erin MacPherson, General Manager of Scalable.Co, and isn’t afraid to get super personal and tell it like it is. “It’s too much work to try to be someone other than who you are,” Zenovia says. “As long as we’re honest and true to who we are, people will connect with us. I don’t know any other way to be.”

Listen in as she shares some valuable advice on being bold, being you, and putting money in the bank.

IN THIS EPISODE YOU’LL LEARN:

How to figure out where your customers are getting stuck on their journey
Tips for managing work-from-home dynamics so you stay productive
Why and how your brand message needs to evolve with your culture and community
How to leverage your vibe/energy to attract the right people

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Maxout Marketing Agency
follow @zenoviaandrews on IG (she’ll follow back!)
Zenovia on LinkedIn
@zenoviaandrews on Twitter
copy.ai (Zenovia’s favorite copy-generating app)
The Alchemist (Zenovia’s favorite inspirational book)

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Jenna’s Final Episode and What She Learned at DigitalMarketer Oct 28, 2021

Show notes

After five years as the host of the DigitalMarketer podcast, Jenna Snavely says farewell as she moves on to her next marketing adventure.

In these five years, Jenna was more than just a podcast host. She managed the program development and workshop delivery at DigitalMarketer and everything you see in the DM Lab. In this episode, she sits down for a goodbye chat with the new President of DigitalMarketer, Mark de Grasse, who will be taking over the podcast. “What I loved so much about DigitalMarketer,” Jenna says, “is that the sandbox is so big. I had the opportunity to try my hand at so many different things. I could have followed this path anywhere.”

Listen in as Jenna talks about what she learned at DigitalMarketer and what she’ll be taking with her as she embarks on a new chapter in her career.

IN THIS EPISODE YOU’LL LEARN:

More about Jenna’s new role and company and why she’s so excited about it
What systems she learned at DM that she plans to employ in her new position
Jenna’s brilliant take on content, customers, and community
Her dreams for future collaborations with DigitalMarketer and Scalable

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Stay connected with Jenna on LinkedIn

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Creating Superfans on YouTube with Pat Flynn Oct 25, 2021

Show notes

If you put in the time and effort to help your followers take the journey to become superfans, they’ll do your marketing for you.

Pat Flynn, YouTuber and author of Superfans, says there’s a framework to building superfans, but we lose sight of it because of funnels and automations. We miss out on moments when we can make people feel heard, like they’re being paid attention to. Pat believes in a different way of growing a fan base. In just 9 months, his YouTube channel, Deep Pocket Monster, already had 80k subscribers and was bringing in $7k in revenue a month. Pat would rather have 100 superfans than thousands of subscribers—but he has both.

Listen in as Pat chats with Mark de Grasse about how to make deep connections with your audience in your own unique way.

IN THIS EPISODE YOU’LL LEARN:

How to get into a new space and make a marketing map
Pat’s video-posting formula for people just getting started on YouTube
Why Pat thinks every entrepreneur needs a podcast
How to spin negative comments into wins—for you and your fans

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Smart Passive Income
Superfans (Pat’s book)
Deep Pocket Monster on YouTube
@patflynn on IG
@patflynn on Twitter
Atomic Habits (book by James Clear)
The Coaching Habit (book by Michael Bungay Stanier)

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

5 Keys to Naming Your Brand with Stephanie Nivinskus Oct 21, 2021

Show notes

There are few things more important than choosing the perfect name for your brand.

Stephanie Nivinskus knows how to pick the good ones. She has been writing and telling stories since she was 11, and in 2009, she launched her company SizzleForce Marketing (great name, right?). They provide marketing services for small businesses and also teach/train people how to market on their own through their SizzleForce Marketing Academy. In today’s episode, Stephanie sits down with host Jenna Snavely to talk about all the things you need to consider if you want your brand name to be awesome.

Listen in for some expert tips (dos AND don’ts) for choosing an unforgettable and evergreen name for your brand.

IN THIS EPISODE YOU’LL LEARN:

How to choose a name that showcases your brand’s promise and personality
Core branding exercises people often skip over (and shouldn’t)
The smart way vs. the dumb way to take risks
Why and how to do a competitive analysis before choosing your brand name

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

SizzleForce Marketing
Absolutely Unforgettable (Stephanie’s book)
Join the Small Business Marketing Challenge (October 25-29)

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

TikTok for Business: How & Why? with Rachel Pedersen Oct 18, 2021

Show notes

If your business isn’t on TikTok yet, it’s not too late, but you need to move NOW.

TikTok isn’t going anywhere; it’s massive and is only getting bigger. This past week it surpassed YouTube in overall watch time. Every other platform is getting their development from TikTok right now—that’s a good sign you need to be paying attention.

Social Media Queen Rachel Pedersen might just know TikTok better than anybody out there. In today’s episode, she joins DM President Mark de Grasse to talk about her favorite things about TikTok (simple, easy to pivot, you can test quickly) and why you’ve got to get in NOW while there are still early adopter advantages of untapped potential to go viral.

Listen in for Rachel’s brilliant advice on getting started on this popular platform and some great tips for continued success.

IN THIS EPISODE YOU’LL LEARN:

A simple step-by-step method to plan a year’s worth of great content
The two most important types of TikTok content marketers should create
The top 3 industries that can kill it on TikTok
What you should do for your first TikTok video and why

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

rachelpedersen.com
@themrspedersen on every social platform
answerthepublic.com
The Art of War (Sun Tzu)
Trust Me, I’m Lying (Ryan Holiday)
The Creative Habit (Twyla Tharp)

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer Oct 14, 2021

Show notes

If you’ve ever had a great Facebook post completely bomb, Rachel Miller can tell you why it did and how to fix it.

“Organic traffic is not a myth,” Rachel Miller, the Moolah Marketer, claims. In fact, “the easiest way to get traffic is organic customers.” And she backs up that bold statement with results that speak for themselves. Rachel’s tips and strategies work across all social media platforms, but Facebook is her favorite. “Facebook is motivated to put your content in front of your audience, your people, without ads,” she says, “because they need to keep your people active on the platform.”

In today’s episode, Rachel takes us step by step through writing and sharing the perfect Facebook post that will attract attention, inspire engagement, and compel people to save and share.

IN THIS EPISODE YOU’LL LEARN:

How to generate post ideas based on your customer’s journey
The inside scoop on Facebook’s algorithms and how to make them work for you
8 rules of what NOT to do when posting on Facebook
How the theory of a “viral” practically applies to your product and business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 176: Choosing the Right Virtual Event for Your Business with Lisa Schulteis, Founder of ElectraLime Marketing Oct 11, 2021

Show notes

Events done right are engaging, trackable, replicable, and an incredible way to build your brand.

Lisa Schulteis, founder of ElectraLime Marketing, is an expert in event management. She helps people run virtual events in order to grow and scale their business, and she loves every minute of it. Her clients learn how to successfully replicate their events again and again, reutilizing assets to expand the reach of their message and grow their particular target market. She specializes in virtual events with high interaction, engagement, and networking opportunities.

In today’s episode, she sits down with DigitalMarketer President, Mark de Grasse, to talk about what it takes to run an event from start to finish—and then do it all over again.

IN THIS EPISODE YOU’LL LEARN:

How often small, medium, and large businesses should hold events
Tips for getting a new product in front of clients
Which virtual event platform is best for engagement and networking
What kinds of analytics/metrics Lisa can give clients at a virtual event

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ElectraLime Marketing
Pathable
Traction (book by Gino Wickman)
Lisa on LinkedIn
Get a FREE 20-minute strategic planning session with Lisa

OUR PARTNERS:

Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Ready to Lead with Richard Lindner and Jeff Mask Oct 11, 2021

Show notes

'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.

Click Here to Listen and Subscribe

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Episode 175: Design, Launch, and Profit From a Damn Good Product with Marisa Murgatroyd, Founder of Live Your Message Oct 07, 2021

Show notes

Do you want to get off the marketing treadmill, make more sales, and have more impact? Who doesn’t, right?

Marisa Murgatroyd gets people so excited about changing their lives that they stop dreaming and start doing. As Founder of Live Your Message, she believes that your mission, should you choose to accept it, is to design, launch, and profit from an experience product in 12 weeks or less. She and her team will help you find that deep level of alignment where you’re in your zone of genius and doing what only you can do.

In today’s episode, she sits down with host Jenna Snavely for an inspiring and mind-blowing chat about leveraging dopamine buttons, transcending common market strategies, breathing life into your brand, and getting customers the results of their dreams.

IN THIS EPISODE YOU’LL LEARN:

How to leverage your customers’ dopamine button for good
Tips for standing out in a market full of talking heads and look-alike businesses.
How to design, launch, and profit from an experience product in 12 weeks or less
Proven ways to increase your customer results 10-30x the industry standard

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Live Your Message
The Power of Moments (book by Chip and Dan Heath)
Marisa on YouTube
Grab The Viral Product Checklist: liveyourmessage.com/dm

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com