The DigitalMarketer Podcast

Latest Episodes:

The Challenge Facing Digital Workforces and the Future of Remote Work Jan 17, 2022

Show notes

The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever.

In today’s episode, co-hosts Mark de Grasse and Mandy McEwen sit down to talk about remote culture. A lot of companies have been working remotely for almost two years now. For some, it’s been a smooth transition. Others have struggled and lost both money and personnel. Creating an amazing culture that your employees want to be a part of for the long haul has never been more challenging. But there are some (fairly) simple things you can do to make your company a great place to work.

Listen in for some great tips for keeping your team happy while working remotely.

IN THIS EPISODE YOU’LL LEARN:

Ways to make sure everyone is on board with your core values wherever they are
The best apps to stay in touch with team members
Ideas for creating an employee remote-working kit
How to show your employees you care about them and their families

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Free training from BotBuilders
Create an online store with Wix
Sales and Marketing Automation with Keap
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Financial Advice for Digital Marketers with Ron Allen Jan 13, 2022

Show notes

Understanding your numbers is a crucial part of your digital marketing business, and with the right mindset, it can actually be fun.

In today’s episode, host Mark de Grasse sits down with Ron Allen, Founder and CEO of Exigo Business Solutions, to talk about how digital marketers can stop living paycheck to paycheck and actually get some margin in their businesses. It really all comes down to understanding your numbers—how much you have, how much you need, and what that all means practically speaking.

Listen in for valuable tips on making sure your business is profitable in 2022.

IN THIS EPISODE YOU’LL LEARN:

What the year of inflation (2021) means for businesses in 2022
How marketers should come up with their profit margin
Why the majority of businesses fail and how to avoid it
How to mentally/psychologically get over the hump of raising your prices

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

10waystoprofit.com (FREE ebook)
Exigo Business Solutions

OUR PARTNERS:

7 Levels of Scale Workbook
Free training from BotBuilders
Create an online store with Wix
Sales and Marketing Automation with Keap
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Digital Marketing Trends to Look For in 2022 Jan 10, 2022

Show notes

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from your perspective yet. The world needs to hear your unique story.

In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at Foundry. Rich is absolutely passionate about building a personal brand through storytelling, and he believes everyone has a story to share. He shares some powerful tips for showing up consistently, being vulnerable and relatable, and adding entertainment elements that engage your audience.

Listen in to learn how you can tell your story in the most authentic way possible.

IN THIS EPISODE YOU’LL LEARN:

How to avoid the comparison trap and impostor syndrome
Tips for incorporating entertainment elements into your presentations
How to find an assimilation point with your audience (and why that matters)
What you need to do if you want to be a TEDx speaker

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Generate leads and improve sales with automated chatbots from Bot Builders
FREE trial of email and SMS marketing with Sendlane
Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Becoming a TEDx Speaker and Personal Branding Through Storytelling with Rich Bracken Jan 06, 2022

Show notes

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from your perspective yet. The world needs to hear your unique story.

Listen in to learn how you can tell your story in the most authentic way possible.

IN THIS EPISODE YOU’LL LEARN:

How to avoid the comparison trap and impostor syndrome
Tips for incorporating entertainment elements into your presentations
How to find an assimilation point with your audience (and why that matters)
What you need to do if you want to be a TEDx speaker

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why Some Potential Clients say NO to Digital Marketing… and How You Can Convince Them Jan 03, 2022

Show notes

Believe it or not, some small businesses are still hesitant to try digital marketing in 2021.

Why? Because, for one reason or another, they’re resistant to change. If you want to turn a client’s hesitation into a resounding yes, you have to understand what’s holding them back in the first place. In today’s episode, host Mark de Grasse walks us through 10 reasons why people resist the switch to digital marketing, even when all the data shows they should jump on the train. If you can figure out why they’re resistant, you can formulate a better persuasive argument to get them on board.

Listen in to hear the top 10 reasons clients say no to digital marketing.

IN THIS EPISODE YOU’LL LEARN:

Why clients reach out to digital marketing agencies, then won’t commit.
How much digital ad spend shot up in 2020 and 2021
Why change and new ideas make some people feel defensive
How to show people the results and benefits of digital marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FREE PDF to help you grow and scale your business
“10 Reasons People Resist Change” (HBR)

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Amazon Marketing Strategies for E-Commerce Businesses with Michelle Barnum Smith, Founder and CEO of Easybot Dec 30, 2021

Show notes

Whether you’re an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.

In today’s episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thousands of Amazon sellers to use and drive external traffic to Amazon to help them improve their listings and make money. She knows her stuff, and she generously shares it with us in this power-packed episode.

Listen in to hear Michelle’s favorite tips and strategies for getting your (or your client’s) products on Amazon’s page one.

IN THIS EPISODE YOU’LL LEARN:

Tools for helping you decide which keywords you want to be positioned for
Ways to drive your external audience to Amazon
What you need to know about Amazon’s Brand Referral Bonus (BRB) program
Surprising trends for Amazon in 2022 (hint: their biggest competitor is YouTube)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Easybot
email Michelle: michelle@easybot.com

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

4 Steps to Becoming a Digital Marketer Dec 27, 2021

Show notes

These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.

Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first step to becoming a digital marketer, Mark says, is to determine your future digital marketing position and figure out which skills you’ll need to develop to excel at that position. If it’s something you’re already doing and/or naturally good at, you’re already ahead of the game.

Listen in as Mark walks us through each of the four steps to building a career in this dynamic and exciting field.

IN THIS EPISODE YOU’LL LEARN:

Which type of marketing is organic, can be grown cheaply, and delivers results
What skill sets you need to become a social media professional
Tips for networking with an industry professional as a newbie
How to keep up with constantly changing platforms, methodologies, and algorithms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Digital Marketing for Dummies (by Ryan Deiss)

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Marketing, Digital Marketing, and Hyper-Digital Marketing Dec 23, 2021

Show notes

The evolution of marketing has blurred the lines between traditional marketing and digital marketing—in a good way.

On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about that evolution from where we were “back in the day” to where we are now. Add in the metaverse, and marketing is about to evolve in ways we never could have imagined.

Listen in as Mark and Mandy geek out about all things marketing.

IN THIS EPISODE YOU’LL LEARN:

How Elon Musk and Jeff Bezos approach social media differently
Why you should consider sharing your business’s failures publicly
Which traditional marketing strategies are still working for some brands
The single best way to blow up your brand

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Brands Are Capitalizing on the Metaverse with Mandy McEwen Dec 20, 2021

Show notes

Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing on this movement.

Today’s short, sweet, and snackable episode is hosted by Mandy McEwen who says the metaverse presents incredible opportunities for entrepreneurs and brands to become pioneers on these new virtual horizons. There’s a migration from physical to virtual happening right now that can change the entire economy. Big name brands want to be innovators in this space, and they’re diving in headfirst.

Listen in as Mandy shares why now is the time for you and your brand to map the metaverse.

IN THIS EPISODE YOU’LL LEARN:

Why beauty and luxury brands are dominating the metaverse
Which brands are targeting Gen Z in the metaverse (and how)
Which huge brand filed a patent application for downloadable virtual goods
Who is partnering to co-create worlds in order to drive participation and loyalty

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Holiday Sales Tips for Digital Marketers and How to Get Noticed In the Crowd with Mandy McEwen Dec 16, 2021

Show notes

Everybody on the planet is offering promotions, sales, and giveaways during the holiday season. How do you get yours to stand out?

On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about making the most of your marketing during the holidays. Everyone and their mom has a Black Friday sale, a Christmas sale, a New Year’s sale. How can you make yours creative, unique, special, and fun? How can you add an element of the unexpected to get people to take notice and click on your offer when there are so many to choose from right now?

Listen in as Mark and Mandy share their expert tips and tricks for making your holiday marketing pop.

IN THIS EPISODE YOU’LL LEARN:

What to do instead of discounting high-value boutique experiences
Why Mandy thinks quarterly promotions are best
How to leverage the surprise factor when it comes to sales
Why 24-hour sales don’t always hit the spot

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack