The DigitalMarketer Podcast

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The RIGHT and Wrong Way to Book Guests on Your Podcast with Jeremy Slate Mar 28, 2022

Show notes

Do you dream of having really awesome guests on your podcast but don’t know how to go about it?

On today’s episode, host Mark de Grasse sits down with Jeremy Slate, CEO of Command Your Brand Media and host of the podcast, Create Your Own Life, to talk about leveraging a podcast to grow your brand. When Jeremy started his first podcast in 2014, he says it was absolute trash, but he doesn’t regret it. One of the biggest obstacles to getting started is thinking everything has to be perfect first. It doesn’t. Jeremy’s simple formula: go on some shows, get a good course on podcasting, start your own show, get on more shows to promote it. Command Your Brand is the top public relations firm for the podcast space and can help you do all that.

Listen in as Jeremy shares a wealth of knowledge about starting a podcast, sticking with it, and doing it well.

IN THIS EPISODE YOU’LL LEARN:

Where to find and connect with big name podcast guests
How long your podcast should be and how many weekly episodes
What to include in your pitch to potential podcast guests
Why you should go on other people’s podcasts before you start your own

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FREE: The 7 Reasons You’re Not Getting Featured on your Favorite Podcast
The Podcast Blueprint (course by Andrew Ferebee)
Get Emails app
Hunter.io
Contact Any Celebrity
Ep. 400 of Create Your Own Life with Seth Godin
Positioning: The Battle for Your Mind (book by Al Ries)

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

A Low-Pressure System to Get Agency Clients with Jay Vics Mar 24, 2022

Show notes

We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way?

On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of JVI Mobile Marketing and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method where he provides value-in-advance content via a 20-minute livestreamed interview, then gives the potential client the video footage as a free gift. It gets the conversation started; it introduces more circles of people to Jay’s work; and it leads to clients signing up for his full offering of marketing services. It’s a fresh and exciting idea—and a total win for both parties.

Listen in as Jay shares some innovative strategies for taking people through a customer value journey from start to finish.

IN THIS EPISODE YOU’LL LEARN:

The 2 best tools for prospecting (outside of social media)
Tips for sending out a cold email drip sequence that people will actually open
Why Jay doesn’t take on clients until they go through a half-day strategy boot camp
Why you need to start using a Before and After Grid with your clients

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Influencer Marketing and the Metaverse with Justin Kline Mar 21, 2022

Show notes

Are you ready, as a digital marketer, to make the transition to the metaverse?

On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of Markerly, to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing and economic topography,” Justin says. “It’s quite a fun, crazy world we’re living in.” Influencer marketing is quickly becoming a box you need to check in the marketing space, and you need to keep the metaverse in mind as you do so.

Listen in as Justin shares some important opportunities for small businesses to make an impact at the start of this new frontier.

IN THIS EPISODE YOU’LL LEARN:

What categories of influencers are already excelling in the metaverse
Creative ways to incorporate NFTs into your marketing
What impact the metaverse could have on conferences/events
Ideas for influencer content that resonates with your audience

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Are You Focusing On the Wrong Things When It Comes to Getting Clients? Mar 17, 2022

Show notes

Social media has made tracking more complicated. If you’re only tracking quantitative data, you’re missing a very important piece of the puzzle.

On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding quantitatively doesn’t mean it’s not a huge part of ROI. You can’t underestimate the power of posting valuable content, building relationships across social media channels, and word of mouth. It’s the future of marketing. It’s also trackable. You just have to get creative.

Listen in as Mandy makes a compelling case for tracking qualitative ROI and practical tips for doing it well.

IN THIS EPISODE YOU’LL LEARN:

Ways to creatively track your unquantifiable data on social media
How to generate revenue in unconventional ways
Why you shouldn’t put links in your LinkedIn posts (and what to do instead)
How to help your team if they’re struggling with tracking qualitatively

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Creating an Army of Affiliates with Aurelien Amacker Mar 14, 2022

Show notes

People tell this entrepreneur he gives his affiliates way too much money, but he doesn’t care.

On today’s episode, host Mark de Grasse sits down with Aurelien Amacker, founder of Systeme.io, a simple, affordable all-in-one business-building tool for solopreneurs. What’s unique about Systeme is that affiliate sales make up 60-70% of their revenue. Aurelien has developed an affiliate program that’s unique for several reasons. 1.) Instead of a few big influencers, he has an “army” of 400-500 affiliates. 2.) He pays 40% in lifetime commissions. 3.) There’s a second tier on top of that one for promoting the affiliate program itself. It’s a brilliant business model and a win-win for everyone.

Listen in as Aurelien shares how he does it and why it works so well.

IN THIS EPISODE YOU’LL LEARN:

Why his commission percentage is so high (and why he won’t lower it)
Why his program is nothing like an MLM or pyramid scheme
How they get 2000+ leads every day
How their affiliate tracking system works and why their affiliates love it

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Systeme.io

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Female Founders Can Disrupt the Future of Marketing and Web3 with Lisa Buyer Mar 10, 2022

Show notes

We’re truly living at a pivotal moment in history. Web3 and the metaverse are opening new doors to amazing opportunities for marketers. You’ve just got to walk through.

In today’s episode, host Mandy McEwen sits down with Lisa Buyer, founder of Female Disruptors, to chat about marketing in the metaverse and transitioning from Web2 to Web3. Lisa comes from a traditional PR background, but she’s always been a forward thinker and an early adopter of technology. She was integrating SEO and social media into PR strategy 15 years ago when it was a novel idea. And now, in 2022, she’s all in with NFTs, the metaverse, and leveraging your owned media to build your community.

Listen in for some helpful tips on getting started with Web3—and an encouraging pep talk for anyone feeling hesitant.

IN THIS EPISODE YOU’LL LEARN:

Things you need to know about earned media and social proof
Ways to create a more emotional connection with your audience
Why Facebook groups are out and Discord is the social hub of the future
Ways to explore Web3 without a VR headset

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Marketing Through Your Personal Brand with Ramon Ray Mar 07, 2022

Show notes

Want to become the celebrity CEO of your business? It’s all about building relationships, trust, and a community of fans.

In today’s episode, host Mark De Grasse chats with Ramon Ray, Founder of Smart Hustle Media. Ramon’s company produces content for large brands and markets those brands to small businesses. His motto is: “ask for a smile before you ask for a sale.” Build relationships before you offer a sales pitch. You don’t need a lot of customers, he says. Just make the ones you already have really happy. Ramon shares tips for getting to know your customer, nurturing and educating your community, how and when to follow up, and how to scale while keeping your customers satisfied.

Listen in for some valuable advice from a brilliant marketer with a dynamic personality.

IN THIS EPISODE YOU’LL LEARN:

Tips for writing copy that speaks directly to your customer’s pain points
How to sculpt the perfect introductory one-liner for potential new customers
4 important metrics to measure your sales performance
The single biggest thing that will improve your sales immediately

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Celebrity Marketer by Growing Your Personal Brand (new DM workshop with Ramon)
smarthustle.com (Get a free guide to personal branding.)
ramonray.com
They Ask, You Answer (book by Marcus Sheridan)

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Selling Digital Marketing Services to C-Level Executives | Digital Marketing Agency Tips with Mandy Mar 03, 2022

Show notes

If you’re trying to get the attention of C-Suite decision-makers, you’ve got to find a way to stand out, or you have zero shot at making a sale.

In today’s episode, host Mandy McEwen gives you the inside scoop on getting C-level executives to notice you—and respond. Over the past decade, she has mastered this art using a one-two punch of email and LinkedIn. And it really is an art. Whatever you do, you don’t want to blend in like everybody else with boring, salesy, impersonal outreach. You want to stand out in the crowd. Some of Mandy’s tips include: engaging on social media before you send the email, coming from a place of value, knowing their pain points, tooting their horn/making them look good, and showing them you’re a human being, not a robot. And she tells you exactly how to do this, step by simple step.

Listen in to find out how to get the attention of a C-suite decision-maker—and how to keep it—so you can sell them your stuff.

IN THIS EPISODE YOU’LL LEARN:

How to compile pain points into buckets and craft specific messages based on ICP data
The best ways to combine email and LinkedIn to increase your response rate
Step-by-step tips for writing an impressive email that feels personal
What NOT to put in your email subject line (and the body of the email for that matter)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

NFTs for Newbies and How Digital Marketers Can Take Advantage of a Brand New Industry with Heather Parady and Rich Cardona Feb 28, 2022

Show notes

If you’re intimidated and overwhelmed by NFTs, but you’re also afraid of missing out on the next big thing, you’ve come to the right place.

In today’s episode, host Mandy McEwen sits down with powerhouse duo Heather Parady and Rich Cardona, co-hosts of NFTs for Newbies, the #1 NFT podcast in the world. They started the podcast a few months ago just for fun, as a way to educate others as they learned about NFTs for the first time themselves, and it has absolutely exploded. Not only do they break down non-fungible tokens, crypto, smart contracts, and blockchain technology in the easiest possible terms, they share exciting possibilities for marketers and creatives to utilize this new tech, both as an investment opportunity and a way to integrate it to their businesses. This is one pep talk you don’t want to miss.

Listen in as Heather and Rich utilize brilliance, humor, transparency, and their powers of persuasion to compel you to get started with NFTs.

IN THIS EPISODE YOU’LL LEARN:

What the business use of a smart contract is for your loyal customers
How NFTs decentralize community and eliminate the middleman
How to make consistent secondary passive income with NFTs
The absolute best (and most simple) place/way to get started with NFTs today

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

What Modern Networking Looks Like in 2022 and Beyond Feb 24, 2022

Show notes

Business networking has changed so much over the past few years, but some of those old-school strategies are actually the secret to networking success today—and in the future.

In today’s bite-size episode, host Mandy McEwen asks the question: What do you think of when you hear the phrase “business networking?” Do you think of the glorious pre-Covid in-person networking events or… Zoom? Networking is all about authentic relationships. How do you build real win-win relationships online? And how do you maximize those relationships so you always have an endless pipeline of real prospects?

Listen in for tips, tricks, and tools you can leverage to make it easier to connect in genuine ways that will genuinely help your business.

IN THIS EPISODE YOU’LL LEARN:

How to pace your communication with new prospects in a way that builds trust
Tips for easily customizing your outreach for better results
How to leverage a CRM to make sure you strategically follow up
How to compliment people without sounding fake

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Mod Girl Marketing

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

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