The DigitalMarketer Podcast

Latest Episodes:

DigitalMarketer Trends: Investing in Virtual Real Estate with Mandy McEwen Dec 13, 2021

Show notes

Have you bought a piece of property in the metaverse yet? What are you waiting for?

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked.

Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.

IN THIS EPISODE YOU’LL LEARN:

Which properties sold for record-breaking millions of dollars recently
How digital property owners will work with brands who want a metaverse presence
Reasons why people say the investment is well worth the risk
Some cool ways to make a lot of money in the metaverse

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Why Fractional CMOs Are the Future of Digital Marketing with Casey Stanton of CMOx Dec 09, 2021

Show notes

The fractional CMO model is on the rise, and this is the best time in history to position yourself as that.

On today’s episode, host Mark de Grasse chats with Casey Stanton, founder of CMO Exponential, or CMOx for short. CMOx is a fractional CMO company. What is a fractional CMO, you ask? It’s someone who acts as the Chief Marketing Officer for your company, but they’re hired as an outside consultant or contractor. Casey believes that, in this post-Covid world, we’re living in a blue ocean for fractional CMOs.

Listen in as he explains how you can make more money, work less, and have more freedom with this unconventional CMO model.

IN THIS EPISODE YOU’LL LEARN:

How to effectively coordinate with sales teams as a fractional CMO
What previous experience is needed to own this role and excel at it
Which three qualities a fractional CMO should have
How to become the pioneer fractional CMO in your niche industry of choice

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

DigitalMarketer Trends: Virtual and Augmented Reality (VR/AR) Marketing with Mandy McEwen Dec 06, 2021

Show notes

VR and AR is too costly for a lot of small businesses right now, but we’re going to see more and more brands leveraging it in the weeks and months to come.

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us all about the latest trends in VR and AR (virtual reality and augmented reality). Companies are trying new ways of standing out, and experiential marketing with VR and AR is a fun way to do that.

Listen in as Mandy shares how brands are winning big with their innovative VR and AR campaigns.

IN THIS EPISODE YOU’LL LEARN:

Which brand’s AR campaign got 224M+ views in its first day
How a custom Snapchat filter for a brand compares in price to a Super Bowl ad
Why AR will take off faster than VR
Which company leveraged VR to engage with gamers to promote their products

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

The Future of Google Ads and Content Marketing with Kasim Aslam Dec 02, 2021

Show notes

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.

In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future.

Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”

IN THIS EPISODE YOU’LL LEARN:

Why creating an “evergreen how-to” is impossible and what to do instead
What trifecta of events has altered the digital marketing ecosystem (and how)
Why you have to deliver content and value (and how to do it)
What switch you need to make if you want to be a contender in digital marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

DigitalMarketer Trends: Virtual Influencers with Mandy McEwen Nov 29, 2021

Show notes

What are virtual influencers, why are they so popular, and what do they mean for your business?

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up.

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

IN THIS EPISODE YOU’LL LEARN:

Which major companies have already hired virtual influencers to sell their products
The science behind our fascination with these robots
The advantages to using virtual influencers rather than human influencers
What trend forecasters are predicting for 2022

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital Nov 25, 2021

Show notes

A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.

In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.

Listen in for some inventive ways to keep pushing the evolution of the customer journey.

IN THIS EPISODE YOU’LL LEARN:

How to leverage behavior-adapted marketing (BAM)
What a lot of businesses miss when it comes to optimization and conversion mastery
How to move people to the best sequence to engage/entertain them
One of the best thing to come out of the pandemic (for marketers)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Marketing, Messaging, Humility, and Humanity with Marie Forleo Nov 22, 2021

Show notes

Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”

In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo. Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with millions of adoring fans worldwide. Marie firmly believes that each person’s uniqueness is what makes them beautiful. “Your heart is the strongest thing you have in your business,” she says. “Don’t ever hide it.”

Listen in to hear Marie’s brilliant (and hilarious) thoughts on building a brand, connecting with your ideal customers, and infusing your marketing with more humanity.

IN THIS EPISODE YOU’LL LEARN:

Why you shouldn’t try to be everywhere and everything to everyone.
Why (and how) to repurpose and recycle old content
The single most important thing you can do when it comes to marketing
Two global trends we absolutely have to pay attention to right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

3 Ways to Stand Out In Your Industry with Brian Pombo Nov 18, 2021

Show notes

If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.

In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.

Listen in for tips on getting noticed by the market you’re trying to reach.

IN THIS EPISODE YOU’LL LEARN:

How to get 10x the effect out of anything you do
Tips for being everywhere your ideal client is
Ways to repurpose every piece of content you have
Which is more important: quality or quantity

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

Why You Need a Simple Website with Edward van der Kleijn of Blam Websites Nov 15, 2021

Show notes

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Matchmaking Influencers, Customers, and Brands with Valerie Viramontes, Media Specialist at V2 Solutions Nov 11, 2021

Show notes

When it comes to influencer marketing, what’s the secret to creating a win-win-win partnership for the influencer, the customer, and the brand?

In today’s episode, host Mark de Grasse sits down with Valerie Viramontes, owner and media specialist at V2 Solutions, LLC. After much success in the business world, Valerie has niched down to the health and fitness space over the past five years. Her expertise lies in matching influencers, customers, and brands to create a situation that benefits all parties in a huge way. She helps people use omni-channel distribution and figure out their true impressions, so everyone feels good about the deal.

Listen in as Valerie shares her wealth of knowledge about monetizing your social media platforms in a smart and ethical way.

IN THIS EPISODE YOU’LL LEARN:

What an influencer’s responsibility to their audience is
The pros and cons to cash on the front end and affiliate deals on the back end
How to gauge the metric for what a “good” following is
Why an email list is crucial for influencers who want to build their business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Find out your Leadership Trust Score at Ready to Lead.

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack