Business
**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

Using a Podcast to Generate Leads with Andy Bontz Oct 25, 2022

Show notes

Despite its effectiveness, why are very few marketers using podcasts for lead generation?

On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the most important part of driving leads through your podcast is identifying all the ways a listener or a guest might become a customer. To achieve this, you need to create content that serves your ideal client's client, and you'll be on your way to an efficient inbound lead generation pipeline.

Tune in to learn why podcasts are a marketer's best friend and how you can use podcasts to build trust, position yourself as the expert, and drive leads.

IN THIS EPISODE, YOU'LL LEARN:

The first step to launching your podcast
How marketers can use podcasts to drive leads
Tactic versus strategy in business success
The dos and don'ts of launching and running a podcast
Podcast niche ideas you must try
Consistency is key to podcast growth
How to transition an interview into a sales conversation

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

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How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

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[Free Download] DigitalMarketer's Canva Holiday Promo Pack

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Local SEO Secrets Strategies for 2022 with Daniel Molina Oct 21, 2022

Show notes

Localized advertising is expensive. But why is it so effective, especially when done right?

On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising has really enhanced the way small businesses run ads. If your messaging accurately reflects the local market, you become unstoppable. However, if you don't understand the local audience, you lose the crucial foundation for building a reputable brand.

Tune in to learn why localized advertising is effective, as well as the 4 action items guaranteed to help you rank on Google's first page.

IN THIS EPISODE, YOU'LL LEARN:

What is localized advertising?
Powerful ways to demonstrate value to your website visitors
Reasons content marketing is a must for local businesses
How to choose the right SEO company
Understanding local SEO search results
How to easily rank on Google's first page
SEO 101: Word count and keyword density

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Traffic and Conversion Convo with Tevah El Emmet Oct 18, 2022

Show notes

Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else.

On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack.

Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile.

IN THIS EPISODE, YOU'LL LEARN:

The creative use of poetry in marketing
Content creation 101: Don't be boring
The two primary objectives of every marketing message
How the "creatives" affect ad performance
How to make your ads stand out in a crowded market
Attention is your biggest commodity in marketing
The benefits of AB testing your ad creatives
Why you should start evaluating the "dopeness" of your ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Connect with Tevah on LinkedIn
Tevah's Instagram
Nspiredmedia.com

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why You Should (or Shouldn't) Start a Podcast with Luis Diaz Oct 14, 2022

Show notes

Should you start a podcast?

To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients.

If you've ever thought about launching your own podcast, you probably already know how amazing it can be to have a successful podcast. The fact that more than 50% of the American population actively listens to podcasts means that there's a ready market for your expertise. However, podcasting is not for everyone, and not everything about running your own podcast is as rosy as it sounds.

On today's episode, we discuss who should have a podcast, the importance of niching down, and the investment you need to make before you can enjoy podcasting success.

IN THIS EPISODE, YOU'LL LEARN:

Why you should or shouldn't launch a podcast
Things to consider before launching a podcast
How to find the right podcast host for your business
Ways to monetize your podcast
Comparing the effectiveness of podcasts versus video and written content
How podcasts sponsorships works
Interviews vs. solos: which podcast format should you choose?

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Top10podcasts.com
Connect with Luis on Instagram

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why Guerilla Marketing Still Works in 2022 with Dean Davis Oct 11, 2022

Show notes

What is guerilla marketing, and why is it so effective for small business owners?

On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive.

Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it's different and helpful in driving brand awareness.

IN THIS EPISODE, YOU'LL LEARN:

What is guerilla marketing?
Dean's Guerilla marketing tool
Why guerilla marketing is so effective
Ways to compete with big brands in your industry
Tribal marketing and engaging with consumer groups
Why the math on cold calling is wrong
Guerilla marketing mistakes you should avoid
Confidence is key to successful marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

TikTok Made Easy with Keenya Kelly Oct 07, 2022

Show notes

Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform.

On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing.

Snapchat, Facebook, Instagram, and Pinterest are spending millions just to look like TikTok. Coincidence? No. TikTok is the future of social media. Yet it's shocking to see marketers overlook the platform despite its explosive growth.

Listen in to learn how marketers can make the most of TikTok and its content-hungry users to drive traffic and make money.

IN THIS EPISODE, YOU'LL LEARN:

The future of TikTok advertising
Why marketers should care about TikTok
How the TikTok algorithm works
Comparing TikTok advertising to other social media sites
The first step to creating content for TikTok
TikTok hook ideas for viral videos
Cost of hiring a TikTok influencer
How to plan content for Instagram and TikTok

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Follow Keenya on TikTok
Keenyakelly.com
Keenya's Instagram

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

The Difference Between Branding and Marketing with Henry Sims Oct 04, 2022

Show notes

What's the difference between branding and marketing - and can they work together?

On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same. For one, marketing is an action; it's what you say about yourself. On the other hand, branding is a perception; it's what people say about you when you're not in the room.

Nonetheless, branding should always come first because it's impossible to market a brand you are yet to design. Tune in to learn the difference between branding and marketing so you can communicate your message better.

IN THIS EPISODE, YOU'LL LEARN:

The difference between branding and marketing
How branding and marketing can work together
Emotional branding and how to use it effectively
Personal versus business branding: Which comes first?
The hook you need for your personal brand
The benefits of having consistency in your brand messaging
Marketing success metrics you should be measuring

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Getting into the Minds of Your Customers with Josh Wilkinson Sep 30, 2022

Show notes

What is metacognition, and does it have a place in modern marketing?

On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing.

Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg.

Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know.

IN THIS EPISODE, YOU'LL LEARN:

What is metacognition?
How to systematize your thought process
Ways to turn problems into opportunities
Successful sales: the more frustrating the problem, the easier the sale
How to conduct a root cause analysis
Why you need to disqualify prospects fast
Want to know more about an organization? Talk to the Janitor

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Joshwilkinson.com
Connect with Josh on LinkedIn
Josh’s Email - email@joshwilkinson.com

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Personal Branding for Doctors and Other Professional Services with Rosella Papale Sep 27, 2022

Show notes

How would you react if you learned your doctor was a social media influencer?

On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians.

Nurses and doctors are now on social sites like TikTok lip-syncing and educating their patients. But is this act eroding patients' trust? Rosella believes it does the opposite. Social media is the place to build trust. And there's no better place to build that trust than the testy waters of TikTok.

Listen in to learn how medical practitioners are building trust through social media - and how marketing and personal branding can work together.

IN THIS EPISODE, YOU'LL LEARN:

Elements of branding in marketing
Personal branding for doctors
How doctors are using TikTok to educate patients
Should you have a website for your personal brand?
Tips for creating content for your brand
Brand personality and how to build an unforgettable brand
Actions that can potentially kill your brand
Ethical personal branding for doctors

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Higgs-hub.com
Connect with Rosella on Instagram
Higgs Hub on Instagram

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

What It Takes to Grow a Marketing Agency in 2022 with Ivan Ivanka Sep 23, 2022

Show notes

What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company?

In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to making a quarter billion dollars for his clients this year alone.

Whether you’re a digital agency or a single-person business, there are many reasons to consider entering a strategic partnership. At the very least, such a relationship will add substance to your service by expanding the value of what you have to offer.

Listen in to learn more about partnerships, where do we start, and grow your business and acquire new customers and reach new market segments.

IN THIS EPISODE, YOU’LL LEARN:

Strategic partnerships for marketing success
Why you need to test the market before launching a product/service
The vicious life cycle of a small business
The psychology of the ‘Just Do it’ mindset
Benefits of having an accountability partner
Reasons for systemizing a business
The fundamentals of marketing success
Outsourcing tasks can do wonders for your small business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ivanivanka.com
Connect with Ivan via LinkedIn

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

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