Business
**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

Growing an Agency without Relying on Referrals with Justin Rondeau Aug 16, 2022

Show notes

Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising.

On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner & President of InvisiblePPC - and the former GM of Digital Marketer.

Running a business on referrals is easy. You only need your existing customers to fall in love with your products or services, and they’ll do the rest. However, according to Justin, it’s almost impossible to scale a business sorely based on referrals. So, it doesn’t matter how big or established your agency is; a time will come when you’ll need a comprehensive paid ad strategy that drives more traffic and makes more sales.

Listen in to learn more about pay-per-click advertising and how you can use ads to scale your digital agency. Find out how you can effectively manage digital advertising budgets and measure your return on investment.

IN THIS EPISODE, YOU’LL LEARN:

How to start using and get the most out of paid advertising
Referrals versus paid advertising
Why most marketing agencies don’t focus on new client acquisitions
The perfect balance between content marketing and paid advertising
When and when not to use cold ads
Why it’s almost impossible to predict viral content
All you need to know about ad campaign management and optimization
The three main ways to scale a business

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Writing Skills Every Marketer Needs with Julia McCoy Aug 12, 2022

Show notes

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content?

On today’s episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast.

They discuss how marketers and business owners can drive leads through the power of written content.

According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That’s why the right words for the right person will always drive leads and close more sales.

Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence.

IN THIS EPISODE, YOU’LL LEARN:

The power of incredibly good written content
The difference between content and copywriting and how to blend the two
The writing skills you need to have as a marketer
Content volume: How much is too much?
Why you need to build a brand first before hiring a content writer
How to create a content marketing strategy
Ways to hire the right content writer for your brand
The effectiveness of written content over audio and video

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Check out all of Julia’s books here
Contenthacker.com
Julia’s LinkedIn
Connect with Julia via Twitter

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Survive the Recession & Avoiding the Marketing Armageddon with Jason Portnoy Aug 09, 2022

Show notes

Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.

On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and scale their businesses - all without working harder or spending more money. They also discuss if we are headed towards a recession and what marketing agencies can expect if we experience a market downturn.

Jason believes there’s a recession coming - or there’s a huge possibility we might already be in one. And although time will tell if we are headed down a recession path, the big question remains: is your agency prepared for when and if things get crazy?

Join us as we go through what the prospect of a recession means for marketers and how agency owners can position their businesses to survive, and even thrive during a recession.

IN THIS EPISODE, YOU’LL LEARN:

Is there a recession coming, or we’re already in one?
Why business owners get rid of marketers during recessions
Tips on how to build a recession-proof agency
Is it possible to grow a business without ads?
How advertising during a recession can save your brand
The benefits of doubling down on marketing during a recession
The worrying disconnect between clients and digital agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Jportnoy.com
Connect with Jason on Twitter

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Bringing on Your 1st Virtual Assistant with Dennis Yu Aug 05, 2022

Show notes

Do you need a Virtual Assistant? If you’re constantly wasting time on mundane tasks each week, you probably do.

On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder & CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business.

As a business owner, your most precious resource is time. The fewer things you have on your plate, the greater your focus. And until you are able to delegate repetitive tasks to someone else, you will continue to waste valuable time and energy on activities that contribute nothing to the growth of your business.

Tune in to learn the benefits of hiring VAs, how to hire competent ones, where to find them, and how to manage them effectively.

IN THIS EPISODE, YOU'LL LEARN:

How to hire a VA
Compelling reasons why your business needs a VA
Training new VAs and why it’s so important
How VAs can potentially save you money
The benefits of hiring a VA versus contracting a freelancer
The best places to find competent VAs
How to create a detailed VA job description
Why you must document the tasks you want to outsource

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Blitzmetrics.com

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

The Algorithms are Weak! Now What? Video Ads Best Practices with Matt Johnston and Mandy McEwen Aug 02, 2022

Show notes

If you're not using video ads, you're missing out. Simple as that.

On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.

Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising. Gone are the days when ads were all about static News Feed images. Today's buyer is more interested in ads that contain movement and sound - both of which are found in video ads.

There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement.

IN THIS EPISODE, YOU'LL LEARN:

Why you need video in your advertising strategy
The current landscape of video advertising
Understand that video is the fastest route to a conversion
What a great video ad looks like
How to create video ads for all the major social media platforms
Ad testing: conversions per impression
Tips on how to create great video ads on a budget
Why video ads are the future of digital advertising

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why You Can't Rely on Just Word-of-Mouth with Christian Banach Jul 29, 2022

Show notes

Relying on word of mouth for leads and new business is a losing strategy. Here's why.

On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank.

Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach.

Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably.

IN THIS EPISODE, YOU'LL LEARN:

Why you shouldn't rely on just word of mouth for leads
Relying on referrals is the reason your business won't scale
Why relying on word of mouth can only get you so far
Understand that referrals are limited and entirely out of your control
What is the cold outbound prospecting approach?
How to make your cold outreach more effective and less spammy
How to create predictability in your lead generation efforts
The cost of generating leads through personalized cold outreach

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketing Agencies Can Retain their Clients with Shaun Clark Jul 26, 2022

Show notes

Is your digital agency leaving money on the table?

On today's episode, host Mark de Grasse sits down with Shaun Clark, the co-founder of High Level, to discuss how marketers can grow their agencies and turn leads into customers almost overnight. According to Shaun, marketers are leaving money on the table, and it’s frustrating. By only focusing on the service side of marketing and ignoring how they can use software to make their customers money, they risk losing out to other agencies competing for the same prize.

As a marketer, all you need to be successful is creativity and the ability to execute fast. Shaun believes that half the battle is having a reliable software suite that helps you attract, serve, and make money for your clients.

Listen in to discover the only tools, support, and resources you need to succeed with your digital agency and stop leaving money on the table.

IN THIS EPISODE, YOU'LL LEARN:

The benefits of using white label software and services
How marketers are leaving money on the table
Agency management in a changing market
The super cool features of the High Level software suite
Why you need to create instant value for your new clients
How to build and grow a successful digital marketing agency
Understanding your customer's tech concerns
The most common growing pains for digital agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

The Simple Way to Write High-Converting Headlines with Christina Hooper Jul 22, 2022

Show notes

Do you struggle coming up with titles for your books, products, blogs, or social media posts?

On today's episode, host Mark de Grasse sits down with Christina Hooper, the founder of Sparkitive, to discuss the process of creating eye-catching headlines. If you struggle to create titles and headings that capture your audience's attention and keep them coming back for more, you are not alone. Nearly all marketers and content creators struggle with writing great headings at one point or another.

According to Christina, the trick is almost obvious - keep it simple, direct, and to the point. Your titles introduce your content to the world. Hook the audience as fast as possible by making it relatable and easy to consume.

Whether you're creating titles for products, blogs, emails, ads, or social media posts, you'll want to listen to this episode. Christina shares exciting insights into her headline creation process and how you, too, can start creating catchy headlines.

IN THIS EPISODE YOU'LL LEARN:

How to create effective titles and headlines
Key identifiers of an attractive headline
Tricks to improve content with the before & after grid
Why you need to stop wasting time creating complex headlines
How to write the perfect email headlines
The benefits of creating click-worthy titles
Niche marketing and why it's so effective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Should You Own an Agency or Get a Marketing Job? | Interview with Kyle Porter Jul 19, 2022

Show notes

Would you rather be a business owner or a top-tier business executive?

On today's episode, host Mark de Grasse sits down with Kyle Porter, the Director of Strategy at Conklin Media, to talk about the difference between running your own business and becoming a top-tier company executive.

Running your own business is not as star-studded as most people would like to believe. But still, the allure of being in charge of everything appeals to many people. On the other hand, most people cannot resist the steady salary and job security of full-time employment.

There's no universal answer on whether you should go after employment or self-employment. The good news, as Kyle explains, is you can try your hand at both of these career paths and move back and forth as many times as you want.

Tune in to learn the difference between an entrepreneur and a business executive. Discover how you can transition in and out of either career path and still be successful.

IN THIS EPISODE YOU'LL LEARN:

The difference between owning an agency and being employed
Tips on how to transition from executive to business owner and vice-versa
How to (and why) test your business idea
How to maintain accountability in your team
Why you must treat your clients as if they were your own business
The pros and cons of running a full-stack digital agency
How to communicate to your customer's problems

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Handling EVERY Sales Objection with Alex Schlinsky Jul 15, 2022

Show notes

Although expected, sales objections can be frustrating. So how do you overcome the negative spiral of frustration and tackle sales objections like a pro?

On today's episode, host Mark de Grasse sits down with Alex Schlinsky from Prospecting on Demand to discuss handling sales objections and customer concerns. Throughout this episode, Alex tackles the most common sales objections you might face in sales and reveals easy-to-implement strategies you can start using today to counter sales objections.

In a perfect world, your prospects will always be ready, willing, and able to buy from you. Unfortunately, the ideal world doesn't exist, so objections will always pop up, and it's your job to handle them.

Tune in to hear Alex break down the main types of sales objections, the psychology behind them, and what to do when a buyer is genuinely not interested in your product or service. Learn how framing the conversation and displaying social proof helps tackle these common yet easily resolved sales objections

IN THIS EPISODE YOU'LL LEARN:

What are sales objections and how can you overcome them?
Why do prospects have sales objections?
The most common sales objections and how to handle them
Killer insights to help you win almost every deal
Overcoming price objections for no budget/too expensive
The 'not a good fit' objections
Competitor objections and dealing with a hard No!
The benefits of pre-handling sales objections

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

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