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**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

Succeeding During a Recession with Brad Ball Sep 20, 2022

Show notes

How have marketing agencies historically dealt with rising inflation?

On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market.

Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail.

Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities.

IN THIS EPISODE, YOU’LL LEARN:

How to market during a recession
How to recession-proof your digital agency
Become clear on exactly how inflation is affecting your customers
The benefits of having a value-based marketing approach
Industries that thrive in a down market
The difference between a shift and a pivot during a recession
The pros and cons of running a remote digital agency
The average lifetime of a digital agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

2022 Copywriting Tips for Marketers with Yogev Almov Sep 16, 2022

Show notes

What’s the difference between good and average copywriting?

On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspirebold actions and evoke strong emotions.

Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it.

Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy.

IN THIS EPISODE, YOU’LL LEARN:

The importance of copywriting in digital marketing
How to add personality to your marketing copy
Why you need to be super specific with your messaging
The 3 Cs of compelling copywriting
The role of emotion in copywriting and marketing
How to use copywriting to stand out in a saturated market
Yogev’s 5-Part Copywriting Framework
Tips on how to improve your copy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Wearewellspringmedia.com
Connect with Yogev via Instagram

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

The Next Evolution of Online Courses with Marisa Murgatroyd Sep 14, 2022

Show notes

In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with.Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out how to break the industry standard and create courses that inspire action and transformation instead of just sitting on the digital shelf.In this episode you will learn

-How to Motivate Clients into Spending Big Bucks

-The Secrets of the “Silicon Valley Tech Bros”

-How to Get People to the Bottom of Your Funnel

-How to Make Sure Your Students Don’t Get Bored During Your Course

-How to Reinforce Wins to Keep Students Engaged

-and so much more

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Monetizing Your Expertise in 2022 with Aaron Parkinson Sep 09, 2022

Show notes

Is education marketing dead, or do consumers still want to be educated before buying?

On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them?

People are busy and see right through the fluff. So if your content is not educating, at least make it entertaining.

Listen in as Mark and Aaron dive deep into the world of educational marketing and how brands can grow their influence by developing fully-fledged curricula for their audience.

IN THIS EPISODE, YOU’LL LEARN:

Is educational marketing dead?
How to compete in the online education space
Buyers want accountability from the educational content they invest in online
Are you building an offer or a business?
How to add content levels to your brand experience
The changes currently happening in the online education space
How to develop an entire ecosystem around educational offers
The Eight Week Media Buying Bootcamp

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Aaronparkinson.com
Connect with Aaron on Twitter

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why Content Still Matters with Ralph Burns and Kasim Aslam of Perpetual Traffic Sep 06, 2022

Show notes

Paid Ads versus content marketing - should marketers even bother creating content?

Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.

Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems.

Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results.

IN THIS EPISODE, YOU'LL LEARN:

Digital Marketer's practical content creation strategy
What is content creation, and why is it important?
The first and most important step to content marketing and SEO
Is there a process for creating viral content?
The balance between content marketing and running ads
Why bother with SEO when it's so much work
Keeping up with search algorithms
The benefits of really knowing your audience's needs

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Markdegrasse.com
Digital Marketing For Dummies by Ryan Deiss

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Does Web3 Matter for Marketers? With Mandy McEwen and the team from Affiliate Dao Sep 02, 2022

Show notes

What is Web3, and how will it affect digital marketing?

On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3.

So, why should marketers care about Web3? First, the internet is evolving down a decentralized path. Web3 will increase personal privacy, and so marketers must learn how to develop targeted ads without the help of third-party data.

Tune in to learn how Web 3.0 will change affiliate marketing as we know it - and the changes you can make to pivot your marketing and social strategies in preparation for Web3.

IN THIS EPISODE, YOU'LL LEARN:

The evolution of the Web
The future of digital marketing with Web3
Tokenized communities and how Web3 will disrupt social media
Mistakes marketers make when launching NFTs
How to create a Web3 revenue stream
Pros and cons of being early technology adopters
Preparing your agency for Web3 marketing
How affiliate marketers can transition from Web2 to Web3

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Affiliatedao.xyz

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

4 Steps to Going Viral on TikTok with Aimee Montgomery Aug 30, 2022

Show notes

Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following?

On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore.

TikTik’s algorithm provides an equal opportunity for all users to go viral, regardless of the number of followers. But just because the TikTok algorithm makes it possible to go viral doesn’t mean you shouldn’t have a strategy that moves your videos closer to virality.

Listen in as Aimee shares the secret source to creating viral videos, making more sales, and growing your brand on TikTok. She also shares the benefits and drawbacks of unprecedented viral fame.

IN THIS EPISODE, YOU’LL LEARN:

A proven formula for creating viral TikToks
The TikTok algorithm and how it works
How to create content that drives traffic to your comment sections
The benefits of keeping an eye on other trending content
Posting viral TikToks on Instagram and YouTube
Monitor your competition and emulate viral-worthy content
What to do after your video goes viral
Quality versus quantity content on TikTok

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Aimeemontgomery.com
Connect with Aimee on TikTok

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Are Blogs Still Relevant in 2022? With the Content Cucumber Team Aug 26, 2022

Show notes

What does the future hold for written content - does it even have a future?

On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI & Machine Learning to create content that people will want to read. They also try to settle the age-old debate on quality versus quantity of content. After helping write over 100 million words, this trio knows a thing or two about creating exceptionally good content.

Listen in for some exciting insights on how to write content that resonates with your ideal audience and move them to take appropriate action.

IN THIS EPISODE, YOU’LL LEARN:

What the Content Cucumber does
The answer to quality vs. quantity of content
What is valuable content?
Realistic expectations for AI in content creation
How to create content for eCommerce
The SEO game and content for your sales funnel
What it takes to rank on Google’s first page
The power of creating human-centric content

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Contentcucumber.com

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Every Digital Marketer Can Save Time and Headaches with Cristina Samoila Aug 23, 2022

Show notes

Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you.

On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder & CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly believes no business can scale without a structured process. And while everyone may think they’re doing the right thing, everyone’s version of what’s right is likely to be different. That’s where SOPs come in.

Tune in to learn how SOPs create more structure in business activities, dramatically improve productivity, and maintain high-quality production standards.

IN THIS EPISODE, YOU’LL LEARN:

What is a Standard Operating Procedure (SOP)
How to create effective, scalable, and exciting SOPs
Consequences of not having SOPs
Tips on how to be more productive as a business owner
The journey from documentation to success with SOPs
The best SOP creation tools and how to get started
Process for finding and selecting a project management solution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Should You Focus on Quality or Quantity with Uzair Kharawala Aug 19, 2022

Show notes

On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand.

Listen in as Uzair settles the debate on quality versus quantity content. He also explains how to balance both because producing high-quality content is a waste of time if nobody ever sees it.

IN THIS EPISODE, YOU’LL LEARN:

How much content should you create
What to consider when thinking about high-quality content
How to find the happy middle between quality and quantity
The rise of video content
Keywords and the benefits of niching down
Short-form versus long-form content
Ideas for better content distribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

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