Business
**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller Nov 29, 2022

Show notes

If the core principles of marketing never change, what's stopping you from creating replicable success for your clients?

On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022.

Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her business from a garage startup to a global brand. Discover the methods she used to attract, convert, and keep customers coming back for more.

IN THIS EPISODE, YOU'LL LEARN:

What makes for a successful digital marketer?
How Kira grew her business using blueprints from Digital Marketer
Product market fit: Benefits and how to achieve it
What it takes to build a successful e-commerce business
Keys to scaling a business properly
How to consume digital marketing content fast
What is a T-Shaped marketer?
Aspects in your business that you should outsource

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Smartunderwear.co.za
Connect with Kira via email - Kira@smartunderwear.co.za
Healthlead.online

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Why Most People Get Sales Automation Wrong with Martin Martinez Nov 25, 2022

Show notes

What is marketing automation, and how can you use it to build better relationships?

On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.

Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.

IN THIS EPISODE, YOU'LL LEARN:

What is marketing automation?
The goal of marketing automation
Ways automation can help build authentic customer relationships
Best practices for marketing automation
What marketing automation looks like for the customer
The power of multi-channel marketing campaigns
How to measure the performance of your marketing automations
Engagement touchpoints: When, where, and how many

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Meetalfred.com
Get in touch with Martin via email Martin@meetalfred.com

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Is Guesting on Podcasts A Better Idea than Hosting One? with Dustin Riechmann Nov 22, 2022

Show notes

How do you get booked as a podcast guest and make the most of the interview?

On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market your business. However, there are a lot of prospective podcast guests looking for the same opportunities you're looking for. And while creating the perfect pitch will get your foot in the door, coming prepared can greatly improve the experience for you, the host, and the audience.

Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.

IN THIS EPISODE, YOU'LL LEARN:

Reasons you should consider podcast guesting
How to use podcast guesting to drive business growth
The 5-step formula for successful podcast guesting
The pitch that gets an 80% response rate
How to be a great podcast guest
Tips to help you prepare for a podcast interview
How to create a win-win relationship with podcast hosts
The key to successful partnership marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dustin's LinkedIn
Simplesuccesscoaching.com
Get your podcast pitch playbook HERE

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

The Future of Video Marketing with Atiba De Souza Nov 18, 2022

Show notes

When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been.

On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, you're getting left behind. The good news is people's attention spans are alarmingly low, so a one-minute video is all you need to grab their attention and encourage engagement.

Tune in to hear Atiba reveal how you can get a slice of the booming video shorts market, drive traffic, and close sales, all in less than a minute's worth of video.

IN THIS EPISODE, YOU'LL LEARN:

Video shorts are the future of marketing
How to make engaging video shorts
The role of personality when creating video shorts
Easy ways to hook your audience immediately
How to make your first short-form video
The ideal length of a video short

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How A Creative Agency Generated a Half Billion Dollars in Revenue with Adrian Boysel Nov 15, 2022

Show notes

The world is changing incredibly fast. What can you do to future-proof your career or business?

On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by gaining a wide range of skills. And the best way to prepare for tomorrow is to pursue complementary skills that support each other and give you an edge.

Tune in to hear Adrian share a truly inspiring story of how he built an empire from scratch by believing in himself and investing in mentors. Discover unique strategies marketers and business owners can use to achieve success without sacrificing their health or relationships.

IN THIS EPISODE, YOU'LL LEARN:

What is skill stacking?
The rollercoaster ride to growing a digital agency
What it's like building a business as a single dad
Why you need to invest in your professional life
The benefits of implementing what you learn
Reasons to always have a plan
Business integrators and where to find them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Adrian's LinkedIn
Adrianboysel.com
Adrianagency.com
Adrian's YouTube Channel
Traction: Get a Grip on Your Business by Gino Wickman
A More Complete Beast by Jack Donovan

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Why Your Content Strategy Is Wrong... and How to Fix It! Nov 11, 2022

Show notes

How do you know your content strategy is outdated?

On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.

Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are.

IN THIS EPISODE, YOU'LL LEARN:

Why your approach to content is backward
A scientific approach to content creation
How to flip your content creation process on its head
A solid content marketing strategy you can steal
Why keywords should not form the basis of your content
The future of marketing is content
Things to avoid when creating content

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Referral Strategies for 2023 with Edward van der Kleijn Nov 08, 2022

Show notes

If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships?

On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to refer people in their network who might require your services. But there's a catch; you must have provided services worth giving a referral. Their reputation is on the line, and if they don't trust your ability to deliver, there's no chance you're getting that referral.

Tune in to learn the best way to ask for referrals, where to find referral partners, and how to maximize the value of all the referrals coming your way.

IN THIS EPISODE, YOU'LL LEARN:

The role of referrals in business success
Top 3 strategies for asking for referrals
Using referral partners to drive results
How to properly screen referral partners
Why marketers should see themselves as business consultants
Are you charging enough?
Learn the proper way of selling
Why every business should have a "no a**hole policy"

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Video Content Made Easy with Casey and Matt from Gravity Digital Nov 04, 2022

Show notes

What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera.

On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification.

In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can't seem to get past their assumption that video needs to be broadcast quality to be effective. But as Matt and Casey explain, video content shot on an iPhone can be just as persuasive so long as the message is clear.

Tune in to discover time-tested tips and tactics you can use to create engaging videos and rise above the mediocre video content floating around.

IN THIS EPISODE, YOU'LL LEARN:

The most important aspect of creating video content
Tips to get you started on video content
Why marketers need to spend more time refining their messaging
Quick ways to find topics for your videos
Organic versus paid video content
Ad testing and why it matters
Ways to use customer reviews in your content and mistakes to avoid

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Gravitydigital.com
Gravity Digital on Instagram
Gravity Digital on YouTube

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How to Break Your Holiday Sales Record This Year with Lauren Petrullo Nov 01, 2022

Show notes

Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it.

On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything.

Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks.

IN THIS EPISODE, YOU'LL LEARN:

What is process documentation?
The art and science of outsourcing tasks to a foreign VA
The benefits of documenting processes
How to document a process from scratch
The beauty of checklists
Difference between project management and processes management
How to turn a Flowster checklist into a lead magnet
Process documentation best practices

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Flowster.app
Trend's LinkedIn

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

The Secret to Streamlining Your Business with Trent Dyrsmid Oct 28, 2022

Show notes

This sounds ridiculous, but some marketers still don't do holiday sales.

On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.

The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.

IN THIS EPISODE, YOU'LL LEARN:

Why everybody needs to do holiday sales
How Lauren got a 400% increase in forecasted goals year on year
The dos and don'ts of holiday marketing
Assessing Ad performance on Instagram reels
Start testing your ads before the holidays
How to become omnipresent at a lower cost
Benefits of offering bulk discounts
The Canva holiday template pack

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics