Business
**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

How to Build a Business from Scratch with Jay Perkins Jan 31, 2023

Show notes

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning.

But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.

Today's guest has had his share of mistakes growing his brand and he's here to share it all.

The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.

Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.

Tune in as Mark and Jay talk about what it's like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.

In this Episode:

02:18 How did Jay niche down with his brand of kettlebells?

05:47 Operational requirements for brands like Kettlebell Kings

09:21 Making mistakes along the way until you become ready to scale

11:43 How do you cultivate people to come back after their first purchase?

16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business

19:01 Building the connection with Living Fit and Kettle Kings brands

24:34 What paved the way for Jay deciding on the next best thing for the business?

Connect with Jay Perkins:

- Website

- LinkedIn

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

What Impact Will AI Have on Creatives in Marketing? Jan 24, 2023

Show notes

As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI?

In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing.

They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the near future.

One thing is for sure: AI is a definite game changer and an equality of opportunity for those who can learn how to leverage the power of technology.

David owns Ardent Creative, a full-service web design and digital marketing agency in Fort Worth, Texas.

Adrian is the CEO of Adrian Agency, a social impact marketing agency, and Instagraphics, the #1 platform for creatives.

Brad is the founder of Liquis Digital, a Web Design Company and Digital Marketing Agency.

In this Episode:

00:13 Is AI going to replace marketers?

19:51 Are there possible dangers when marketers use the same AI components all at the same time?

23:28 Will the use of AI negate the need for skills?

31:40 What would be the impact of AI on marketing by the end of 2023?

Connect with the Guests:

- David Canington, Ardent Creative

- Adrian Boysel, Adrian Agency and Instagraphics - https://adrianagency.com/, and https://instagraphics.com/

- Brad Ball, Liquis Digital

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

How Might AI Impact Marketing Agency Management with Thomas von Ahn Jan 17, 2023

Show notes

Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape.

Should you be concerned if you are a digital marketing agency owner?

Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included?

When you don't fully understand something, you tend to fear it. But what is the truth about AI?

In today's episode of The DigitalMarketer Podcast, Mark engages in a dynamic conversation with Thomas von Ahn, Chief Marketing Officer of Viral Solutions, a full-service marketing agency.

Together, they discuss a topic that is of primary interest to many marketers out there. How might AI impact marketing agency management?

If you're interested in knowing more about AI's impact on marketing and what you can do to pivot your business, don't miss this episode of The DigitalMarketer Podcast.

“The key to a successful business, no matter what industry you're in, is your ability to execute on a plan or the information that you've been given whether you're making widgets or you're a lawyer.''

- Thomas von Ahn

In this Episode:

-What can Mark and Thomas say about AI and ChatGPT? Should professional service providers worry about them being replaced by AI?

-Is AI a threat to small business owners?

-Google search vs. AI/ ChatGPT

-What is AI bias? Can that bias be eliminated? What is the potential impact if the bias is not sorted out?

-With the significant shifts in the digital marketing space, how would agencies know who to trust and believe?

-How does AI impact trademarks, patents, copyrights, and other types of intellectual property?

-What is the future of digital marketing, and how can marketers compete with the emergence of AI?

-Is there a threat of privacy violation while utilizing AI?

-How can digital marketing agencies move toward the future direction in this quickly evolving space?

And more!

Connect with Thomas von Ahn:

-Website - https://viralsolutions.net/

-Instagram - https://www.instagram.com/viral.solutions/

-Facebook - https://web.facebook.com/viralsolutions

-YouTube - https://www.youtube.com/user/ViralLLC

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

How to Speak Powerfully in Your Video Content with Tracy Goodwin Jan 10, 2023

Show notes

The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear.

To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin.

Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice.

Tracy is the founder of Captivate the Room and the host of the podcast with the same title. She created the Psychology of the Voice Effect Program which not only addresses the sounds that are secretly sabotaging you but also eradicates the mental driver keeping the sound in place.

In today's episode of The DigitalMarketer Podcast, Mark and Tracy talk about excellent techniques you can use for presentations, storytelling, and “captivating the room'' on video.

So if you are ready to make a bigger impact and have a voice that makes people listen, this episode is for you!

Key Takeaways:

-What's the difference between typical voice coaching and Tracy's technique?

-This is one of the major reasons people struggle on video

-How do you find your “real voice''?

-How can you connect to somebody else's message when presenting for a client?

-Is there a better way to practice your content before getting in front of the video?

-How do you authentically present your call to action to a high-ticket offer without sounding needy?

-Tracy's advice for someone who has never done a video or is terrified of doing a video

Connect with Tracy Goodwin:

-Website - https://captivatetheroom.com/

-Instagram - https://www.instagram.com/captivatetheroom/

-Facebook - https://web.facebook.com/captivatetheroom/

-LinkedIn - https://www.linkedin.com/in/tracyagoodwin/

-Podcast - https://podcasts.apple.com/us/podcast/captivate-the-room/id1091333779

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

Linkedin: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Making A Big Impact In 30 Seconds: The Power Of Video Content with Mandy McEwen Dec 23, 2022

Show notes

Are you struggling to create content for TikTok? We might have found a solution.

On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing.

Creating videos for social media can be overwhelming. But as Mandy explains, it doesn't have to be. With attention spans rapidly declining, a 30-second video is all you need to get ahead.

Tune in to learn the secrets behind every great piece of content on social media and what you can do to get the most out of TikTok without necessarily dancing to popular sounds.

IN THIS EPISODE, YOU'LL LEARN:

Getting started with video content creation
How to outsource your TikTok creation to a Gen Z
Businesses ignoring video will struggle in future
The future of hiring and outsourcing tasks
YouTube Shorts versus TikTok
Interesting stat on LinkedIn videos
Why vanity metrics don't determine success on social media
Black Friday dos and don'ts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Ai Automation Vs. Human Creativity: Exploring The Divide with Joshua B Lee Dec 20, 2022

Show notes

In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewers. Josh suggests using polls, videos, and audio to engage with an audience and encourages marketers to be genuine when creating content. He also advises against perfectionism in marketing, as it can make viewers feel like they are being pitched or sold something. Ultimately, Josh emphasizes the importance of connecting with people on a human level in order to create lasting opportunities and legacy online.

IN THIS EPISODE, YOU'LL LEARN:

The Human Revolution: Combining How Others See You And How You See Yourself
Understanding The Benefits Of Singapore Math And Ai For Education And Marketing
Relating Who You Are To Connect With Others
Connecting With Others Through Content: Balancing Personal And Professional
Getting Started With Social Media: Understanding Your Audience
Creating Advocates For Lasting Success: The Power Of Human Emotion

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Joshua B. Lee Linkedin

Website

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Sharing Secrets To Growing Companies Online In Any Industry with Rudy Mawer Dec 16, 2022

Show notes

Want to know how you can scale your customer's lifetime value?

On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-you marketing agency specializing in ecommerce brands and helping experts and celebrities scale their brands.

Tune in to learn how Rudy built multimillion-dollar businesses by mastering Facebook ads, direct response, and funnels. Discover the basics of customer lifetime value, why it's important, and some time-tested strategies to maximize it.

IN THIS EPISODE, YOU'LL LEARN:

The intersection between science and marketing
Understanding the customer's "Why" and why it matters
Marketing is about grabbing people's attention
What to expect in the future of digital marketing
How to maximize the lifetime value of a customer
A holistic approach to organic content on Instagram
Ad Creatives: Best practices to make your ads stand out
The number one rule to becoming successful in life

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Unlocking Creative Potential And Maximizing Results For Creators And Businesses with Tevah El Emmet Dec 13, 2022

Show notes

What in the world is going on with Meta advertising?

There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta.

Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive customer results. Discover why Tevah believes the best marketers do not depend on one advertising platform for success. Instead, they test out everything and are never afraid of pivoting to something else.

IN THIS EPISODE, YOU'LL LEARN:

The changes to expect from Meta and digital advertising
How to create evergreen content
How Ad optimization influences ad campaign success
Why marketers and small business owners need to create content
What to do when Meta launches new features
Simple marketing experiments and ad ideas
The single biggest fear all marketers face

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Connect with Tevah on LinkedIn
Tevah's Instagram
Nspiredmedia.com

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

The Potential Of Typeform: Transforming Your Business Through Onboarding and Lead Generation with Karrie Sanderson Dec 06, 2022

Show notes

Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates?

On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions.

If you use forms in any marketing functions, the last thing you'd want is to make them boring. Why? Because your audience won't answer them. You want to create interactive forms that allow you to engage with your audience and grow your business with ease.

Listen in for some intriguing nuggets on how marketers can use digital forms for lead conversions, getting customer feedback, and building long-term customer relationships.

IN THIS EPISODE, YOU'LL LEARN:

Typeform's origin story and what makes them different
How to get more thoughtful responses from your forms
A user-friendly way of building forms
Best use cases of forms from a customer's perspective
Recommended number of questions in a form/questionnaire
How to integrate videos and images into your forms
Best ways to get customer feedback using online forms
Ways to make surveys feel less like interrogations and more like conversations

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Cracking The Code To Online Success with Allie Bloyd Dec 02, 2022

Show notes

Is Facebook advertising dead - and can you still use it to drive results for small business owners?

Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn.

On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner of Allie Bloyd media - a seven-figure-per-year business that helps local business owners and agencies dominate their market. Tune in to hear how Allie uses low-ticket front-end offers to drive leads and eventually close high-ticket backend sales - with Facebook ads at the core of it all.

IN THIS EPISODE, YOU'LL LEARN:

Facebook ads are alive and well
How to use low-ticket front-end offers for high-ticket backend sales
The dos and don'ts of running gated offers
Digital marketing for small local businesses
Not all leads are created equal
A data-driven approach to converting leads into customers
The strained relationship between marketers and small businesses

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Alliebloyd.com
Allie's Facebook
Listen to the Marketing Inc Podcast Here - Marketinginkpodcast.com
Allie's Instagram

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert