Business
**The DigitalMarketer Podcast**

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Latest Episodes:

Pinterest: Where Search Engine meets Social Media with Lauren Petrullo May 04, 2023

Show notes

With so many social media platforms out there, why should you consider Pinterest?

For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience.

And, with 440 million active users, what’s not to like?

Pinterest, the "visual discovery engine", is one of the 7 social media platforms that TDM covers in their Social Media Certification course.

Lauren Petrullo is TDM's Pinterest expert, and she's in the studio today with Mark De Grasse extolling Pinterest's virtues.

Lauren took over TDM's Pinterest account and shares how she grew their audience with 'idea pins' and repurposing old content for more eyeballs and click-throughs to TDM's website.

As Lauren points out, Pinterest allows you to inspire people to take action - a far better quality than just having someone 'like' your post.

The 'Google of social media platforms', Pinterest may best be paired with TikTok – as the platform likes short-form videos.

And, like a fine wine, Pinterest ages well as your content remains prominent for 12 weeks or more.

By spending just an hour a day you can generate 50000 monthly views to your Pinterest account in less than 90 days. Pin this conversation with Lauren Petrullo down now, and find out how it can help your business today.

Lauren E Petrullo is a digitalpreneur and multiple business owner in the digital space. She owns Mongoose Media, a digital marketing agency that assists with growth and launch-focused solutions.

Pinterest is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren is the Pinterest educator for this course, as well as an E-commerce expert for TDM's Social Media Certification.

Key Takeaways:

01:40 Why should a digital marketer use Pinterest?

03:25 Understanding Pinterest's layout

04:22 The value of being keyword-based

05:28 What pairs best with Pinterest?

07:50 What Lauren achieved managing TDM's Pinterest account

11:32 Appreciating Pinterest as a visual platform

12:37 Should you create spam content on Pinterest?

Connect with Lauren E Petrullo:

Instagram - https://www.instagram.com/p/BntPyq1nkKR/?hl=en

Mongoose Media - https://mongoosemedia.us/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

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Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Why You Should Use TikTok For Your Business with Max Finn May 02, 2023

Show notes

With over 1 billion active monthly users (and counting), we know that TikTok is blowing up.

Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon.

How can your business embrace TikTok as a social media platform to connect with your audience?

Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification.

Max is sharing insight on why it's not too late to get on TikTok with your ad content, especially if your marketing strategy can be in conjunction with your other social media content on more established platforms like Facebook.

Why is the ROI on time to create effective TikTok ad content so worthwhile?

Why should marketers be seeing the 'kids' on TikTok as the next generation of consumers with buying power? And why do you need to be on the platform as a consumer yourself before you can just start creating ad content on it?

These are just some of the meaty issues Max and Mark De Grasse bite into (or should that be: ByteDance their way around?).

From what you should do with your first three posts (that get boosted by TikTok) to unpacking the latest trends, Max's pragmatic advice opens up a world of TikTok ad content possibilities.

Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. His affiliated URLs are unicorntraffic.com (which will help you track your ad content across multiple SM platforms) and tiktokinsiders.com (which will help you fix your TikTok ads if they aren't working).

Key Takeaways:

03:17 Investing in marketing to future generations by understanding now

06:05 Why parents are joining TikTok

07:27 Unpacking the TikTok metrics – over 90 minutes spent on the App per day!

08:42 The value of advertising your agency on TikTok

10:53 Why you need to be on TikTok as a consumer to understand how to create ad content

12:50 Appreciating the style of ad content that is being run on TikTok

15:12 Why the ROI on time to create effective TikTok ad content is so worthwhile

16:33 How long does it take to understand the App before you can start making ads for TikTok?

18:15 What should you do with your first three posts (that get boosted by TikTok)?

22:36 Learning to move beyond the recommended 'hacks' and become a good storyteller

25:00 What if TikTok gets banned in the US?

32:25 How TikTok feeds into other SM platforms in the buyer journey

Connect with Max Finn:

Unicorn Traffic - https://unicorntraffic.com/

TikTok Insiders - https://tiktokinsiders.com/

Instagram - https://www.instagram.com/maxfinn/?hl=en

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

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Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Social Media Marketing Made Simple with Rudy Mawer Apr 27, 2023

Show notes

What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content.

Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse.

Is Instagram a better place to grow your brand than TikTok? How do businesses combine paid advertising with organic content? And when should you boost your content?

The answers to these and more social media marketing conundrums we’ve all mulled over are all covered by a social media whiz kid who is sharing his strategies and advice on how to grow your brand online.

The future of Facebook groups and building your tribe, as well as what it takes to stand out from the crowd in today's overpopulated social media landscape is well articulated by Rudy Mawer ahead of his involvement with TDM.

Rudy is also chatting about some of the materials he and TDM are using in the Social Media Certification course coming out in Q1 2023.

Rudy Mawer is Living The Red Life (also the name of his podcast). As a celebrity marketer and social media marketing specialist, Rudy also invests in companies through his company, Mawer Capital, helping them scale. He is the CEO to multiple brands and companies and employs over 100 staff in his company.

Key Takeaways:

00:57 Understanding how Rudy is 'everywhere' these days

01:58 What Rudy learned from DM

02:44 Are Facebook and Instagram dead?

04:10 How does Rudy balance paid advertising with organic content for a Facebook launch?

04:53 How Facebook Groups and communities are being pushed these days

06:05 Has there been a change in the cost of Facebook ads?

07:15 How to create valuable content for social media - Rudy's three key variables

08:34 How do you stand out from the crowd?

10:02 How did Rudy create the Red Life persona?

12:56 How to integrate boosting your content with your ads

14:31 Why should anyone use Instagram instead of TikTok?

16:10 What is Rudy teaching in the Social Media Certification course?

Connect with Rudy Mawer:

Instagram - www.instagram.com/rudymawerlife

Facebook - www.facebook.com/rudymawerlife

Twitter - www.twitter.com/rudymawer

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

AI-driven Lead Generation Conversation, with Daniel Levis Apr 25, 2023

Show notes

Let's imagine a lead generation world where we let the user determine the message and what resonates with them, rather than finding a user that fits our message.

Thanks to AI and people like Daniel Levis and his company 'Science of Client-Getting', that world is already here.

TDM host Mark De Grasse is chatting to Daniel Levis about how AI lead generation content is being specifically tailored to an individual potential customer.

AI lead generation magnets that ask questions one after another, curating a script and conversation as you go along, results in an irresistible discovery call (with a real human).

Daniel's company has been doing this for over a year now, and the results are great: his clients are getting a higher return on ad spend, meaning they can scale a lot bigger – and a lot faster.

This TDM episode is a study in what it means to develop the customer relationship through interactive lead gen, to pre-sell, pre-qualify, and build up a real list of 100,000 plus clients – rather than just saying 'Hey, I've got this cool thing I'm selling'.

Customized, interactive content whereby customers are making micro-commitments as they answer each AI-driven question and consume lead-gen content tailored to their individual palette is indeed the future. A future that's already here.

Daniel Levis is the founder of 'Science of Client-Getting', a company specializing in automated, systematized hyper-growth for coaches, consultants, advisors, agencies, service pros, and solution providers. Daniel also runs Levis International Marketing, an online marketing consultancy, think-tank, and an educational resource.

Key Takeaways:

01:06 Understanding AI lead generation magnets that ask questions

02:32 How AI is creating irresistible discovery calls

05:00 Appreciating AI and the science of client-getting

05:40 Letting the user determine the message

06:41 How do you populate the questions the AI asks?

10:32 Obliterating the disconnect between marketing and sales

13:53 TypeForm as the leading technology in the text-driven lead gen space

16:12 How to implement a lead generation magnet

18:20 Does the AI avoid sensitive, non-PC questions?

22:54 What are the KPIs worth watching out for?

24:12 What industries is this doing well in?

Connect with Daniel Levis:

scienceofclientgetting.ai - https://getclients.daniellevis.com/digital-marketer

Website - https://www.daniellevis.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

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Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Creating Conversions from Direct Marketing, using Digital, with Robert Lee Apr 20, 2023

Show notes

Are you interested in combining your more old-school, direct marketing (e.g., mail-in) with more modern digital marketing methods?

Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer.

Robert sheds light on the statistics around how direct mail marketing still has its place and how long even a piece of 'junk mail' will hang around in your house.

The real opportunities that have been created in Robert's business over the past year have been with how he has embraced digital marketing to give his direct marketing a more personal touch.

From printed QR codes that take you to a landing page (with your name on it!) to innovative offers that you can advise your vendors on to grow their business, Robert testifies to the growth acceleration framework and support from TDM that helps him grow his business – which in turn helps other businesses grow theirs.

It's an entrepreneurial thing of beauty and a reminder of the valuable role marketing has to play in helping small businesses grow.

Robert Lee is the owner of Atlanta Business Circulators. His services offered include digital marketing, social media marketing, direct mail marketing, and advertising.

Robert is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.

Key Takeaways:

01:14 Does mail-in marketing still work?

02:39 How can you combine mail-in marketing with digital?

06:21 In what industries do a combination of both work?

09:33 What mail-in offers work well with creating online conversions?

11:35 How to prep your vendor before they make an offer

17:39 How does the affiliate program tie in with growth acceleration

19:31 Robert shares the merits of being a certified partner

Connect with Robert Lee:

LinkedIn - https://www.linkedin.com/in/rwlee2

Lesix Agency - https://lesix.agency/

Atlanta Business Circulators - https://mailwithabc.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Prosperous Growth Through Partnership with Etan Polinger Apr 18, 2023

Show notes

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to.

Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own.

Etan has since learned a thing or two about choosing which clients to work with you as you scale.

Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program.

In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer.

Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru.

While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges.

The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought.

Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.

Key Takeaways:

01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program

06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey

09:26 Learning to let go of clients that you can't serve to the best of your ability

12:16 How does Etan plan and systemize his business future as he niches down?

16:00 Being in the right frame of mind to help your clients (having failed before)

18:44 Building a business model that is based on AI opportunity

22:45 Overcoming Imposter Syndrome so people will do business with you

Connect with Etan Polinger :

LinkedIn - https://www.linkedin.com/in/etan-polinger

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

SEO Content Creation Using AI with Dennis Yu Apr 11, 2023

Show notes

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky?

Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed.

Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years?

From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry.

Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer.

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time.

He is joined by Jacob Hastings, the Director of Analytics for Blitzmetrics

Key Takeaways:

02:40 Appreciating Google's new content policy, EEAT

06:50 Learning smart ChatGPT prompts

14:20 'PAA' (People Also Ask) – how the shape of search is changing

18:06 Are people searching less nowadays?

22:00 Why searching through your own profile will yield different results

25:00 Is Google's SEO system broken?

30:12 Can we keep creating content through keyword optimization?

34:30 Can SEO emulate TikTok in terms of showcasing what you like?

39:30 Can Google come up with an AI that people can use and will trust?

41:34 What practices should you change to ensure your content still gets found?

44:00 Is it risky to provide Google with too much of your personal content?

Connect with Dennis Yu:

LinkedIn - https://www.linkedin.com/in/dennisyu

Website - https://blitzmetrics.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Improving Content with AI with Damian Thompson Apr 06, 2023

Show notes

How can you harness the power of AI as a tool for your business without spending endless hours on ChatGPT, perhaps afraid that Artificial Intelligence is coming for your job anyways?

Damian Thompson's company helps SEO-focused content publishers automate their content creation through the use of AI.

As such, Damian is expertly positioned to discuss the philosophical and pragmatic issues around the hot topic that is AI.

As digital marketers, how can AI target specific avatars and save us from having to repurpose the same piece of original copy?

How can we embrace it as a tool to help us write and edit better, rather than seeing it as a battle with technology that we are likely to lose?

Mark and Damian are riffing on a future uncertain where AI could literally change the way we search, and the way we are able to repurpose one piece of content (say, a podcast) and turn it into something else entirely (an original long-form article).

Damian spends most of his time playing around with new software and his enthusiasm for how tech disruption changes the way we work and live is clearly articulated in today's episode of TDM that is bursting at the seams with AI insights.

Damian Thompson is the VP of Business Development & Partnerships of Content at Scale. His company offers to produce 10 long-form blog posts in a single day, that’s so human-like it bypasses AI detection. For a free trial, visit Content at Scale AI Detector.

Key Takeaways:

02:04 Understanding AI from a layman's perspective

06:14 What has been the turning point for embracing AI?

09:17 If it makes something simpler, it must be AI. Right?

11:18 Understanding the value of quality content marketing

14:20 How to produce higher quality content with more frequency

17:30 Why the quality of online content will improve thanks to AI

26:58 Will Google stop sending traffic to your website soon?

37:58 Assessing ChatGPT4

Connect with Damian Thompson :

LinkedIn - https://www.linkedin.com/in/damianthompson

Website - https://contentatscale.ai/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Niche Business Podcasting with Ben Albert Mar 31, 2023

Show notes

What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own?

Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model.

Ben is now the owner and founder of Real Business Connections, a marketing business involving podcasting.

He found himself furloughed during the pandemic, and so he reached out to his high school alumni on LinkedIn and invited them onto his show.

He grew an audience and a list of impressive testimonials, as well as providing himself with a salary, in one short year.

His journey into the business of podcasting is a simple story about doing the work and being humble when you’re doing it. And, if you do want a smart ‘cheat,’ start local, and then grow from there.

And when you look back and realize that you’ve done it all on your own, remember that no, you didn’t in fact make the bootstraps, and there’s a pool of knowledge always there for you to continue to tap into.

Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.

Ben believes it’s his role to extract the best nibbles of wisdom from these experts so he can compress decades of wisdom into minutes for his listener.

Key Takeaways:

02:58 The benefits of local focus for podcasting and content creation

04:40 Finding a Rochester business podcast niche

06:00 Doing the work as a marketer when you’re just getting started

09:20 Why focusing locally is the easiest cheat you can do

13:06 The benefits of a controlled environment (your podcast space)

15:47 Ben’s technique for collecting testimonials

21:44 When to ask a guest for a review

25:10 Are you really doing it on your own?

27:53 How the Five Frameworks can help you

30:30 Fun and fulfillment as core values

Connect with Ben Albert:

Website - https://realbusinessconnections.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

Bridging Personal & Business Branding with Rachel B. Lee Mar 28, 2023

Show notes

What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees?

Does a company’s employee necessarily need to share the same brand values as the company itself?

Rachel B. Lee is a personal and business branding consultant, and she’s answering these questions for us today, while also tackling the more tricky philosophical issue of purpose as it relates to articulating why we are doing what we do.

We can’t all save the world, as Rachel candidly points out. But there’s a ‘leaning in’ to what gives us joy as we create content and develop our brands.

That is perhaps a more purpose-driven approach to marketing than simply powering through a job or brief that we aren’t enjoying.

Creating meaningful, unique content — especially with the advent of AI — still requires that authentic human touch.

How we convert that content into sales while not suffering from content fatigue, and how we build advocates for our brand rather than just customers, or followers even, are the vital marketing issues that lie at the heart of this illuminating conversation between two highly adept brand and marketing consultants.

Rachel B. Lee is the co-owner and CMO of Standout Authority, a marketing and branding strategy company she founded with her husband, Joshua B. Lee.

Key Takeaways:

01:24 Advocating Personal Branding

04:20 Unpacking a business brand’s value proposition

06:28 Separating Passion from Purpose

11:00 The journey of finding your (humble) purpose

14:20 Developing a good content strategy

16:30 The challenge of conversion on content

18:13 Where is my audience, and what is my value proposition?

20:03 Using a newsletter to chop it up into several pieces of content

21:30 Not just building customers or followers, but advocates

23:00 Creating content — and not knowing who’s consuming it

25:03 Using AI as a tool to create personal and business branding content

Connect with Rachel B. Lee:

Website - https://standoutauthority.com/

LinkedIn - https://www.linkedin.com/in/therachelblee

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

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