Sounds Profitable

Latest Episodes:

Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More Mar 08, 2024

Show notes

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations.
Find links to everything covered and the full write-up on Sounds Profitable.

New British Podcast Festival Announced, The Roost Thrives, & More Mar 07, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.
Find links to everything discussed and the full write-up here on Sounds Profitable.

Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More Mar 06, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years.
Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting Licensed Music - It’s Time Mar 06, 2024

Show notes

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.

Written by Tom Webster
Edited by Bryan Barletta
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More Mar 05, 2024

Show notes

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies.
Catch links to every article mentioned and find the full writeup here on Sounds Profitable.

Earnings Call Roundup, Australia's Audio Advertising Revenue, & More. Mar 04, 2024

Show notes

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.
Find links to everything discussed, as well as the full write-up, on Sounds Profitable.

Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More Mar 01, 2024

Show notes

Here's what you need to know for this week in the business of podcasting:

How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
Radio and Podcasts Deliver Decision-Makers to B2B Marketing
Podcasting’s Place in Advertising as Google Closes the Cookie Jar
Keeping Audio Ads Simple for Better Attention Metrics

Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

Podcasting's Attribution Gap, Untapped Rural Listeners, & More Feb 29, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform.
Find the links to every article mentioned and the full write-up here on our site.

Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More Feb 28, 2024

Show notes

Here's what you need to know for today in the business of podcasting:

Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+
A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.
Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.
Guideline reports the US ad market has continued an upward trend since April of 2023.

For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.

B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More Feb 27, 2024

Show notes

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.
For links to everything covered, the quick hits, and the full write-up, click here.

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