Sounds Profitable

Latest Episodes:

Spotify's $10b Goal, Podcasting's SXSW Experiment, & More Feb 26, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO.
Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More Feb 23, 2024

Show notes

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.
Our top stories:
Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional
Tom Webster Pitches AI as a Podcast Cohost
Spreaker Supporters Club Announced
New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead
And in our quick hits:

2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends.
PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news.
Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable.
Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI.
Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.

Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More Feb 22, 2024

Show notes

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year.
Find links to every story covered, as well as the full write-up, on Sounds Profitable.

Top Podcast Advertisers, Middle East Brand Safety, & More Feb 21, 2024

Show notes

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January.
Find links to all articles covered and the full write-up on Sounds Profitable.

Meet Your New Co-Host Feb 21, 2024

Show notes

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.

Written by Tom Webster
Edited by Bryan Barletta
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More Feb 20, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more.
Find links to everything covered in today's episode, as well as the full write-up, here.

Spreaker's Supporter Club, Spotify entre dans ACPM, & more Feb 19, 2024

Show notes

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics.
For links to all stories covered, check out the full writeup on Sounds Profitable.

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More Feb 16, 2024

Show notes

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More Feb 15, 2024

Show notes

Here's what you need to know for today in the business of podcasting:
Analysis Shows How Important Digital Audio Is Becoming For Retailers
Pepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa Meyers
Sports Podcasts Have Best Video Opportunity Survey Finds.
The Creator Economy: Boom Not Bust by Ross Adams
…as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-serve Brand Lift Pulse, Audiohook has announced partnership with Sounder to enable episode-level contextual targeting for podcast ads, and AdsWizz has announced the launch of synthetic voice ads on AudioGO.