Sounds Profitable

Latest Episodes:

Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More Mar 22, 2024

Show notes

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments.
Find links to every article mentioned in this episode and the full write-up here on our website.

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More Mar 21, 2024

Show notes

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for.
Catch links to everything discussed here on Sound Profitable.

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More Mar 20, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust.
Find links to every article mentioned and the full write-up here on Sounds Profitable.

Owning Podcasting’s Responsibility Mar 20, 2024

Show notes

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.

Written by Bryan Barletta
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

March Madness Podcast Potential, YouTube's Teen Userbase, & More Mar 19, 2024

Show notes

Here's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future.
Find links to everything discussed and the full write-up right here on Sounds Profitable.

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More Mar 18, 2024

Show notes

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy.
Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More Mar 15, 2024

Show notes

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion.
Read the full write-up and get links to everything mentioned right here on Sounds Profitable.

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More Mar 13, 2024

Show notes

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.
Catch links to every story mentioned and the full write-up here on Sounds Profitable.

Podcasting's Share of Audio, GenZ Pays for Premium, & More Mar 12, 2024

Show notes

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map.
Find links to everything covered right here on Sounds Profitable.

Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more Mar 11, 2024

Show notes

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads.
Find the full write-up and links to every article mentioned here on Sounds Profitable.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected