Sounds Profitable

Latest Episodes:

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh Mar 07, 2021

Show notes

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future of Brand Safety look like?
Key Links:

-----Brand Safety can only get better with less exclusion and more inclusion.-----
Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland Feb 28, 2021

Show notes

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?
Key Links:

James Cridland of Podnews
Article:https://soundsprofitable.com/update/rss-useragents

-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman Feb 21, 2021

Show notes

OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.
Key Links:

Mark Steadman of Podiant and founder of OPAWG
Article: https://soundsprofitable.com/update/opawg-user-agents

-----Why does tracking user agents as a community work better? What is OPAWG doing to standardize these agents? And what does OPAWG hope to achieve in the future?-----
Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain Feb 14, 2021

Show notes

How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?
Key Links:

Rishabh Jain formerly of LiveRamp
Article: https://soundsprofitable.com/update/apple-privacy-and-podcasting

How do we responsibly manage data stewardship? Does users’ agency to choose whether or not to be tracked by third party apps affect data collection? What data do we need to target users, and what can we do with the data we get currently?-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob Feb 07, 2021

Show notes

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links:

Dave Zohrob of Chartable
Article: https://soundsprofitable.com/update/apple-watch-os-downloads

-----Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa

Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Unpacking The Challenges of Geotargeting w/ Jason Hanson Jan 31, 2021

Show notes

In the world of advertising and marketing, geotargeting is an incredibly important tool. But where is geotargeting going? What’s the next stage of this tool?
Key Links:

Jason Hanson of Wrapify
Article: Geolocation Misses The Mark In Podcast Targeting

------Like podcasters running geotargeted advertising campaigns, Wrapify has to combine a large sample size with mobile device IDs to prove their worth. Did the right audience encounter the ad? Did the exposed consumers take the intended action? And how much can we rely on the accuracy of an IP address?
Advertisers and marketers try—and fail—to boil all advertising down to the same thing. But as Jason says, every medium serves its own purpose and informs the buyer’s journey. Local advertising—especially hyper-local advertising that podcast can provide—plays an important role. But it’s important that we not over-reach with its capabilities.
Podcasts ads aren’t the same as digital. Podcast ads aren’t the same ad radio. Podcast advertising is a worthy channel that can and does stand on its own, while also supporting other larger campaigns.-----Credits: