Sounds Profitable

Latest Episodes:

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger Jun 13, 2021

Show notes

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:

-----Do you think the system is flawed? What are you doing to grow your audience?
___Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Who Doesn't Like Pizza? Jun 11, 2021

Show notes

Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxxLike the show? Subscribe to the I Hear Things newsletter at http://ihearthin.gs and support the podcast at Buy Me A Coffee. Thanks!See omnystudio.com/listener for privacy information.

Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster Jun 06, 2021

Show notes

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:

-----Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
___Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Understanding Lift Reports w/ Matt Drengler May 30, 2021

Show notes

Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:

-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Celebrity Podcasts: Neither Fish Nor Fowl May 28, 2021

Show notes

From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro Ashley Flowers and Brit Prawat Ira Glass Chuck Bryant and Josh Clark And for comparison, the five highest paid actors from the past year, according to Forbes: Dwayne Johnson Ryan Reynolds Mark Wahlberg Scarlett Johansson Ben Affleck The worst of the John McEnroe show: https://www.youtube.com/watch?v=QpLX4gzshG0&feature=emb_imp_woytPart one of What Do Listeners Want?Buy me a coffee/support the podcast: See omnystudio.com/listener for privacy information.

The Podscape! w/ John Goforth and Cameron Hendrix May 23, 2021

Show notes

The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:

John Goforth and Cameron Hendrix of Magellan AI
Article: https://soundsprofitable.com/update/podscape-podcasting-landscape

-----The Podscape will only ever have a finalized version when podcasting ends. .-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us May 21, 2021

Show notes

Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leaderIt's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/

Podcast Industry Insights (the source of the total number of podcasts): https://podcastindustryinsights.com/Clubhouse Users in America: https://www.edisonresearch.com/clubhouse-users-in-america/Hot Pod: https://hotpodnews.comWind of Change wins three Ambies: https://www.hollywoodreporter.com/business/digital/podcast-academy-awards-ambies-dying-for-sex-marc-maron-1234954234/Tom's Diner (the DNA Remix): https://www.youtube.com/watch?v=32ZTjFW2RYoThanks for listening. Support the show buy telling a friend, and buying me a coffee! See omnystudio.com/listener for privacy information.

Taking DAI Seriously w/ Heather Osgood May 16, 2021

Show notes

If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:

Heather Osgood of True Native Media
Article: https://soundsprofitable.com/update/dai-for-podcasting

-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

What Happened to Podcast Listening in Canada? May 14, 2021

Show notes

This is one episode that I encourage you to check out my newsletter at http://ihearthin.gs for additional analysis--there are lots of graphs there which help process the data better for those with a visual preference. Also, a couple of your asked about removing the background music. I saw no reason not to oblige.Links I mentioned:The Infinite Dial Canada: https://www.edisonresearch.com/the-infinite-dial-2021-canada/
Canadian employment stats: https://www150.statcan.gc.ca/n1/pub/11-631-x/11-631-x2020003-eng.htm
Seth Rogen's podcast announcement: https://variety.com/2021/digital/news/seth-rogen-podcast-comedy-1234970579/
Find Your Red Thread pre-orders: https://tamsenwebster.com/book/
Clubhouse Users in America registration: https://tomwebster.media/ghost/#/editor/post/609e66ccb07d8c6e4055d658See omnystudio.com/listener for privacy information.

The "Accidental" Podcast Listener May 07, 2021

Show notes

Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gsBryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.comRegister for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJARookies vs. Veterans research from Podcast Movement: https://medium.com/swlh/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603The Top Ten most-recalled brands in Podcasting: https://www.edisonresearch.com/edison-research-announces-the-top-10-most-recalled-brands-in-podcasting-for-q1-2021/Preorder Find Your Red Thread, from Tamsen Webster: https://tamsenwebster.com/book/Support the show! https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

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