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    Technology

    Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can’t miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    Advertise

    Copyright: © 2023 Sounds Profitable, Inc.

    • Apple Podcasts
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    Latest Episodes:
    How Dynamic Ad Insertion Actually Works w/ Brian Sherman Aug 01, 2021
    Show notes

    We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:

    • Brian Sherman of A Million Ads
    • Article: https://soundsprofitable.com/update/how-dynamic-ad-insertion-works
    -----How would you incorporate DAI or DAC into your podcast? ___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Sounds Profitable's Premium Blend w/Jason Sew Hoy Jul 25, 2021
    Show notes

    Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links:

    • Jason Sew Hoy of Supercast
    • Article: https://soundsprofitable.com/update/premium-blend
    -----soundsprofitable.supercast.com ___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    TAKE THE SURVEY! podcast.study/soundsprofitable
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Podcast Prefix Analytics Explained w/ Karo Chakhlasyan Jul 18, 2021
    Show notes

    How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links:

    • Karo Chakhlasyan of Chartable
    • Article: https://soundsprofitable.com/update/prefix-analytics
    -----Are you using prefix analytics?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    Take the survey! Get free stickers!podcast.study/soundsprofitable
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Is Podcasting...A Slowing Market? Jul 16, 2021
    Show notes

    News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrades-spotify-stock-gains-joe-rogan-podcast-deal-1301923/)Support the show at Buy Me A Coffee!See omnystudio.com/listener for privacy information.

    Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams Jul 11, 2021
    Show notes

    Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:

    • Juleyka Lantigua-Williams of Lantigua Williams & Co
    • Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful
    -----Do you know how to access your podcasts listen-through rates?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    We Need More Women Working In Adtech w/ Twila Dang Jul 04, 2021
    Show notes

    Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:

    • Twila Dang of Matriarch Digital Media
    • Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech
    -----How are you promoting diversity? How are you helping out your peers and employees?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Up Next: A Podcast Up Front w/ Donelle Brown Jun 27, 2021
    Show notes

    Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Links:

    • Donelle Brown of AdLarge
    • Article: https://soundsprofitable.com/update/up-next-podcast-upfront
    -----How are you educating your team? Are you encouraging innovation?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    Podcasts, Audiobooks, and the Third Thing Jun 25, 2021
    Show notes

    Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-association-12-percent-audiobook-revenue-growth-in-2020-covid19/The Red Thread: https://tamsenwebster.com/book/See omnystudio.com/listener for privacy information.

    The Influencer Marketing Advantage w/ Shreya Sharma Jun 20, 2021
    Show notes

    In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links:

    • Shreya Sharma of Inside Podcasting
    • Article: https://soundsprofitable.com/update/influencer-marketing-advantage
    -----How can podcasters best educate themselves?___Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com|
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron
    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!
    See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
    How To Field Your Own Listener Survey Jun 18, 2021
    Show notes

    Google Forms: https://www.google.com/forms/about/
    The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/
    On survey incentives:https://tomwebster.media/archive/what-do-listeners-wantpart-one/See omnystudio.com/listener for privacy information.

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