Sounds Profitable

Latest Episodes:

SP Highlights: Taking DAI Seriously w/ Heather Osgood Sep 12, 2021

Show notes

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience.
For the month of September I wanted to share with you four episodes you may have missed. And of course, ask you to please take our survey, at podcast.study/soundsprofitable . Without your feedback, we couldn't have made the improvements we're planning.
Heather Osgood of True Native Media and I really explored the value of dynamic ad insertion and why every publisher should be focused on implementing it. Heather was one of the first people to have me on her podcast, The Podcast Advertising Playbook, and I'm always excited to talk more about podcast ad tech with her.
Key Links:

Heather Osgood of True Native Media
Article: https://soundsprofitable.com/update/dai-for-podcasting

-----Is DAI actually free to use? (spoiler, it’s not).-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media|
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Workshopping Your Podcast Sep 10, 2021

Show notes

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

SP Highlights: Brand Safety w/ Moomal Shaikh Sep 05, 2021

Show notes

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience. For the month of September I wanted to share with you four episodes you may have missed, and of course, ask you to please take our survey at podcast.study/soundsprofitable. Without your feedback we couldn't have made the improvements we're planning, so please keep it coming.
Moomal Shaikh of Oracle Moat joined me in March, 2021, and we had an absolutely amazing conversation about brands safety. Insight from outside of the podcast industry is absolutely how we're going to grow so definitely check this episode out.
Key Links:

-----Brand Safety can only get better with less exclusion and more inclusion.-----Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
Take our survey!: podcast.study/soundsprofitableSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Little Boxes Sep 02, 2021

Show notes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough.Full text at http://ihearthin.gs"First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/See omnystudio.com/listener for privacy information.

Finally Sounds Profitable Has A Podcast w/ Evo Terra Aug 29, 2021

Show notes

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links:

Evo Terra of Simpler Media Productions
Ian Powell of Ian Powell Audio
Article: https://soundsprofitable.com/update/finally-a-podcast

Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani Aug 22, 2021

Show notes

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links:

---- ___Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Wherever You Get Your Podcasts Aug 20, 2021

Show notes

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/
Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/TomwebsterSee omnystudio.com/listener for privacy information.

How To Write Podcast Ads That Sell w/ Stew Redwine Aug 15, 2021

Show notes

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:

Stew Redwine of Oxford Road
Article: https://soundsprofitable.com/update/copywriting-ads-that-sell

-----Which ad was your favorite? ___Credits:

Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!podcast.study/soundsprofitable
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Most Asked Question In Podcasting Aug 13, 2021

Show notes

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

SP Profiles: Branded Podcasts w/ Dave Zohrob Aug 08, 2021

Show notes

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.
So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources. This month we're talking with Dave Zohrob, CEO of Chartable, about an amazing study they did looking into Branded Podcasts.
Link to Dave's Study: https://chartable.com/blog/why-branded-podcasts-are-exploding-and-why-we-built-chartable-for-brands
Take our survey! Get free stickers, and a chance to win a free consultation with Bryan!podcast.study/soundsprofitable
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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